PRODUCT MANAGER, WBUR, Product & Audience Insights (23500384110505)

Updated: 7 months ago
Location: Boston, MASSACHUSETTS
Deadline: The position may have been removed or expired!


Posted: 06-May-23

Location: Boston, Massachusetts

Type: Full-time

Salary: Open


Affirmative Action/Diversity

Internal Number: 4163013

PRODUCT MANAGER, WBUR, Product & Audience Insights (23500384110505)
Tracking Code: 23500384110505
Job Description
Who We Are & What We Can Offer You:
WBUR is Boston's NPR and a public media leader, producing exceptional journalism on-air, online, on demand and in real life. Our mission is to provide high-quality journalism and enriching experiences that foster understanding, connection and community for an expanding circle of people. WBUR is member-supported and licensed to Boston University.
Employees at WBUR are a team of professionals who value truth, diverse perspectives and candid debate, creating a culture of mutual respect, passion, and belonging.
We've got exciting plans to keep innovating and building WBUR for the future.
We're growing. And you'll grow too.
We offer our employees a hybrid workplace, with a mix of remote, hybrid, and in-person work arrangements.
We also offer:

  • Health and Well Being Benefits including Gender Affirming Healthcare
  • Paid Time Off , Holidays & Intersession
  • Tuition Remission and Professional Development through Boston University

The Opportunity and Who You'll Work With:

We are seeking a Product Manager to join WBUR's Product team of developers, product managers, and data analysts. Working with collaborators across the station, we launch, maintain, and expand editorial products including radio shows, website features, podcasts, newsletters, and our mobile app, to be distributed locally and nationally, on traditional and emerging distribution platforms.
You will have experience working with a wide variety of digital technologies, a passion for journalism and public media, and a desire to build the future for WBUR. As Product Manager, you will be responsible for implementing product strategies that will drive user engagement and growth through data-driven insights and optimization of the conversion funnel.
Your Primary Responsibilities include:
  • Executing audience growth and engagement strategies across a variety of platforms (web, newsletters, podcasts, events, mobile apps, texting) to grow audiences and optimize user engagement. Includes daily execution and ongoing monitoring and maintenance of our content distribution and messaging platforms.
  • Analyzing user data to proactively identify trends and/or anomalies in the data that indicate problems, errors, opportunities, and, ideally, successes. Using data-driven insights to test new messaging and positioning strategies for product features to optimize and improve our conversion funnel.
  • Developing a deep understanding of how users engage with our products. Identifying opportunities for product improvements and new product development.
  • Proactively scanning and identifying audience experience issues and concerns raised by users and stakeholders. Prioritizing issues and features to ensure their resolution.
  • Sharing product knowledge across WBUR's product, marketing, editorial, and membership teams to drive better decisions.
  • Collaborating with cross-functional team members and stakeholders to refine their requirements, resolve conflicts, and remove barriers to success for teams.

Required Skills
What Youll Need to Succeed:
Education and Experience:
  • Bachelor's degree or equivalent/relevant experience
  • 2 plus years of experience in product management and/or relevant area, with a focus on data analytics and conversion optimization

Additional Capabilities and Proficiencies:
  • An excitement about WBURs mission to provide an essential public good: high-quality journalism and enriching experiences that foster understanding, connection and community.
  • Experience working with one or more digital media platforms (examples could be MailChimp, Salesforce Marketing Cloud, Salesforce CRM, Airship, OptInMonster, WordPress, Megaphone, Chartable, Sprinklr, Google Analytics).
  • Ability to be a proactive problem solver.
  • Ability to work with a variety of stakeholders to understand detailed requirements and determine a plan that will ensure requirements are met or exceeded.
  • Strong interpersonal skills to communicate creative vision, concepts, ideas, and solutions clearly, and effectively to stakeholders and cross-functional teams.
  • Strong analytical skills with the ability to use data to inform decision-making.
  • Strong attention to detail.
  • Proactive in identifying key barriers, and by applying prior experience and expertise, establishes goals, prioritizes activities, and follows through on delivering complex projects.
  • Experience in media is a plus, not required.

In an ongoing effort to enrich our organizational culture, WBUR is committed to building a staff and leadership team that reflects the diversity of our city, region and nation.

Designing an organization where everyone thrives, creating connection and community that permeates our workplace requires real change across all facets of what we do and who we are.

We must hire, support, develop, advance and retain diverse talent at all levels of the organization with a standard of inclusive excellence.

If you are excited by this opportunity and have a passion for our mission - whether you meet all or some of our criteria - we want to talk to you.

Cover letters are encouraged!
Please note all newly hired staff and faculty will need to be in compliance with Boston Universitys COVID-19 Vaccination and Booster Requirement within 30 days of date of hire. You must upload your vaccine documentation or request a medical or religious exemption (instructions ). For further information on the Universitys response to COVID-19, please visit the COVID-19 Resources site.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal Contractor.
Job Location: BOSTON, Massachusetts, United States
Position Type: Full-Time/Regular
Salary Grade: Grade 47
To apply, visit
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