Paid Media Consultant - Green House (Part-Time, Variable Hour)

Utah Valley University is currently seeking a part-time Paid Media Consultant! As a Paid Media Consultant, you will play a crucial role in developing and executing paid media campaigns for our clients. You will train students on strategic insights, optimizing campaigns, and ensuring the successful delivery of measurable results.

• Collaborate with clients and students to understand campaign objectives and goals. 
• Assist students in developing comprehensive paid media strategies aligned with client needs and objectives. 
• Consult with students to execute paid media campaigns across various platforms, including but not limited to Google, Meta, and LinkedIn. 
• Consult with students to monitor and analyze campaign performance, adjusting strategies as needed to maximize ROI. 
• Consult with students to implement A/B testing to optimize ad creatives, targeting, and other campaign elements. 
• Consult with students to generate regular reports on campaign performance, providing insights and recommendations for improvement. 
• Consult with students to utilize analytics tools to measure key performance indicators and track progress towards campaign objectives. 
• 
  Serve as the primary point of contact for students regarding paid media campaigns.
  
• Consult with students to communicate campaign updates, performance metrics, and recommendations in a clear and concise manner.

Previous experience in paid media management and campaign optimization. Familiarity with advertising platforms such as Google Ads, Facebook Ads Manager, and others. Strong analytical skills with the ability to interpret data and provide actionable insights. Excellent communication and interpersonal skills. Detail-oriented with a results-driven mindset. 
Preferred Qualifications:
Previous experience training/mentoring students. 

Knowledge:

• Previous experience in paid media management and campaign optimization. 
• Familiarity with advertising platforms such as Google Ads, Facebook Ads Manager, and others.

• Paid media management 
• Campaign strategy 
• Analytics and data interpretation 
• Media buying and optimization 
• A/B testing 
• Market research

• Results-driven 
• Training and mentorship 
• Communication 
• Client relationship management 
• Attention to detail 
• Organization 
• Problem-solving 
• Time management 
• Adaptability

EEO Statement:

UVU employment decisions are made on the basis of an applicant’s qualifications and ability to perform the job without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age (40 and over), disability, veteran status, pregnancy, childbirth, or pregnancy-related conditions, genetic information, or other bases protected by applicable federal, state, or local law.