MEDIA COMM SPEC 2

University of Carlifornia, United States

Updated: over 2 years ago
Location: Oakland, CALIFORNIA
Deadline: 30 Nov 2021
34115  
MEDIA COMM SPEC 2  
Senior Writer & Public Information Officer  
$24.47 - $57.90 hourly  
Career  
0115-DEAN, SEAS  
 
In collaboration with Executive Director of Communication (EDC) and other members on the school's Communications team, the Senior Writer and Public Information Officer
(PIO) will leverage their existing media relationships and the school's media-monitoring
platform to develop a strategic media relations plan. This includes updating and
maintaining the general/trade/topic-specific media lists for UCLA Samueli, finding
compelling news-worthy pitches from research and other school activities, working with
traditional and digital-media journalists to identify story ideas suitable for our faculty
and/or students, positioning select faculty experts as go-to sources for target media
outlets, formalizing a proactive and strategic program designed to generate consistent
and positive external news coverage, etc.
UCLA Engineering faculty are at the forefront of many exciting research areas, including
robotics, artificial intelligence/machine learning, computational medicine, climate change,
sustainability, quantum computing, data sciences, cryptography and many other
emerging technologies. The PIO will gain a deep understanding and knowledge of target
journalists' beats and faculty expertise to identify opportunities for media briefing and
interviews on an ongoing basis.
The Senior Writer/PIO is responsible for writing and editing electronic publications, web
content and social media posts. Additional writing duties in support of the
Communications team include web features, event invitations, research press releases,
op-eds, student and alumni profiles, monthly e-newsletters, marketing materials,
presentations, school announcements and other content as directed by EDC. The PIO
will assist EDC in drafting speeches and talking points for both internal and external
speaking engagements of key school leadership.
The PIO will coordinate with the Communications team to post on the school's main
social media channels, including Twitter, Instagram, Facebook and LinkedIn to ensure
proactive and consistent messaging throughout the school.
Working with EDC, the PIO will also be responsible for developing and implementing a
proactive public-relations program, including a UCLA Samueli speaker's bureau, to raise
visibility for the Dean and other key leadership in the school.
UCLA Samueli is embarking on a strategic plan to grow the school, with an emphasis on
attracting top faculty from diverse backgrounds around the world and setting the standard
for undergraduate and graduate engineering education in an equitable and inclusive way.
This position is expected to play a key role in the success of that strategic plan by
elevating the school's brand among its many constituents.  
1.00  
8:00 am  
5:00 pm  

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