Marketing Technology Manager, Executive Education

Updated: 4 months ago

10-Nov-2023

Harvard Business School

64218BR


Job Summary

Reporting to the Associate Director, Marketing Technology, the Marketing Technology Manager is a power user of Salesforce Marketing Cloud—utilizing the platform to nurture leads, deliver program applications, and engage Harvard Business School (HBS) Executive Education alumni, past participants, and key clients.


Position Description

Responsibilities include:

  • Enhance the customer journey through personalized email campaigns, landing pages, and web forms that are cohesive in design and tone
  • Support the refinement and evolution of lead acquisition strategies in partnership with key Marketing & Sales team members, Information Technology (IT), external agencies, and vendors
  • Create systems and workflows to optimize Marketing Cloud processes including design, execution, and QA; proactively manage calendar and collect content, data, and scheduling details from clients and stakeholders
  • Establish KPIs, set up tagging/tracking, monitor performance, implement tests, and make data-driven optimization recommendations
  • End-to-end email campaign development in partnership with a peer Marketing Technology Manager: editorial planning, HTML creation, testing, data segmentation, deployment, and performance analysis
  • Stay current and well-versed in data privacy laws, such as CAN-SPAM, CASL, and GDPR, and partner with IT and General Counsel to ensure compliance when required
  • Make recommendations on web-tools and technologies adopted by the University to determine if and how they can best be leveraged with Executive Education data structure, the business, and best practices
  • Responsible for other duties as assigned

Basic Qualifications

  • High School Diploma, GED, or equivalent is required.
  • 5+ years of digital marketing or email/web development experience with a focus on marketing technology and lead nurturing is required.
  • Education beyond high school may count toward experience.

Additional Qualifications and Skills

  • Strong HTML experience and understanding of CSS
  • SQL or experience with other data querying tools or programming language
  • Experience with Adobe Creative Suite or similar digital editing software
  • Experience with marketing automation software
  • Advanced proficiency in Microsoft Office, with an emphasis in Excel
  • Experience with Salesforce Marketing Cloud, Salesforce CRM (or similar platform), and Adobe Analytics / Google Analytics
  • Knowledge of AMPscript and other scripting languages (e.g. jQuery, javaScript)
  • Must be an extremely organized team player and have demonstrated initiative to improve marketing performance, use innovative marketing strategies, and collaborate across departments to improve business results.
  • Excellent communication, project management, and creative program-solving skills

Additional Information

This role is offered as a hybrid (some combination of onsite and remote) where you are required to be onsite at our Boston, MA based campus. Specific days and schedule will be determined between you and your manager.

This role is 40 hours per week and is overtime eligible.

We may conduct candidate interviews virtually (phone and/or via Zoom) and/or in-person for this role.

A cover letter is required to be considered for this opportunity.

Harvard Business School will not offer visa sponsorship for this opportunity.

Culture of Inclusion: The work and well-being of HBS is profoundly strengthened by the diversity of our network and our differences in background, culture, national origin, religion, sexual orientation, and life experiences. Explore more about HBS work culture here https://www.hbs.edu/employment .


Benefits

We invite you to visit Harvard's Total Rewards website (https://hr.harvard.edu/totalrewards ) to learn more about our outstanding benefits package, which may include:

  • Paid Time Off: 3-4 weeks of accrued vacation time per year (3 weeks for support staff and 4 weeks for administrative/professional staff), 12 accrued sick days per year, 12.5 holidays plus a Winter Recess in December/January, 3 personal days per year (prorated based on date of hire), and up to 12 weeks of paid leave for new parents who are primary care givers.
  • Health and Welfare: Comprehensive medical, dental, and vision benefits, disability and life insurance programs, along with voluntary benefits. Most coverage begins as of your start date.
  • Work/Life and Wellness: Child and elder/adult care resources including on campus childcare centers, Employee Assistance Program, and wellness programs related to stress management, nutrition, meditation, and more.
  • Retirement: University-funded retirement plan with contributions from 5% to 15% of eligible compensation, based on age and earnings with full vesting after 3 years of service.
  • Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School and reduced tuition through other participating Harvard graduate schools.
  • Tuition Reimbursement: Program that provides 75% to 90% reimbursement up to $5,250 per calendar year for eligible courses taken at other accredited institutions.
  • Professional Development: Programs and classes at little or no cost, including through the Harvard Center for Workplace Development and LinkedIn Learning.
  • Commuting and Transportation: Various commuter options handled through the Parking Office, including discounted parking, half-priced public transportation passes and pre-tax transit passes, biking benefits, and more.
  • Harvard Facilities Access, Discounts and Perks: Access to Harvard athletic and fitness facilities, libraries, campus events, credit union, and more, as well as discounts to various types of services (legal, financial, etc.) and cultural and leisure activities throughout metro-Boston.

Job Function

General Administration, Information Technology


Department Office Location

USA - MA - Boston


Job Code

405012 Admin Professional (N)


Work Format

Hybrid (partially on-site, partially remote)


Department

Executive Education


Union

55 - Hvd Union Cler & Tech Workers


Pre-Employment Screening

Identity


Commitment to Equity, Diversity, Inclusion, and Belonging

Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.


EEO Statement

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.


LinkedIn Recruiter Tag (for internal use only)

#LI-SA1



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