Marketing Strategist

At Creighton, you are part of something big. Your skills and passions unite with thousands of faculty, staff and students inspired to change the world. Here, we offer meaningful work driven by a 475-year-old Jesuit tradition committed to social justice and serving others. Through this tradition, we push the boundaries on innovation. We pursue new knowledge for the betterment of society. We seek to improve our world through Catholic and Jesuit values. And it all starts with you. 

 

Under the direction of the Senior Director of Marketing, the Marketing Strategist is responsible for the development and implementation of school/college strategic integrated marketing plans designed to increase visibility of the school/college, to support the school/college business goals, to generate student inquiries for programs and to help position the University brand in the marketplace. This team member stays abreast of changes in the marketing environment to best serve the objectives of the school/college and adjusts plans accordingly. Applies quantitative and qualitative market research to guide analysis of competitive and industry trends as related to the school/college program initiatives and enrollment opportunities.

 

The Marketing Strategist is a brand ambassador who works to integrate and establish the brand message in the areas they represent. This team member works closely with specific schools/colleges to help define the brand value proposition and work to convey, a distinctive, compelling brand message across multiple media to attract prospective students and constituents in support of building the Creighton brand. In doing so, she/he will ensure marketing and communication activities are based on solid brand strategy, positioning/value proposition development, claims development and messaging. The Marketing Strategist works cooperatively with internal and outside vendors/partners as appropriate. 

 

Key Responsibilities

• Develop and execute school/college marketing and communications plans, in alignment with university marketing and strategic initiatives.
• Apply marketing trends, research, and technologies in support of the school/college marketing and communication plans.
• Partner with marketing, creative, web and content teams to execute and implement strategic marketing and communications priorities for the school/college and university.
• Oversee and implement the strategy for the school’s/college’s social media channels, in collaboration with the university’s social media strategy.
• Understand and implement SEO best practices across school/college web pages.
• Track key performance indicators (KPIs) and report on the effectiveness of all marketing activities to partners, providing clear recommendations based on the data.
• Create and deliver useful, usable content on Creighton.edu through SEO and UX enhancements.
• Be a brand ambassador within the school/college to ensure the university’s brand message is conveyed, integrated and established.

 

Qualifications

• Bachelor's degree in marketing, business administration, communications or related field is required.
• 4–6 years of experience, with a proven ability to develop a comprehensive marketing plan and implement best-in-class brand marketing and communication activities.
• Ability to use data to drive strategy and monitor and report on results.
• Knowledge and experience with brand marketing and an understanding of the overall digital media landscape.
• Ability to work collaboratively with subject matter experts and leaders across campus.
• Demonstrated organizational skills, exceptional verbal and written communication skills, strong business acumen, interpersonal skills, and ability to be a persuasive presenter and effective developer and leader of integrated marketing and communications efforts.

 

Change the World From Here

 

AAP/EEO Statement 

Creighton University is committed to providing a safe and non-discriminatory educational and employment environment. The University admits qualified students, hires qualified employees and accepts patients for treatment without regard to race, color, religion, sex, marital status, national origin, age, disability, citizenship, sexual orientation, gender identity, gender expression, veteran status, or other status protected by law. Its education and employment policies, scholarship and loan programs, and other programs and activities, are administered without unlawful discrimination.

 

Disclosure Statement 

This description describes the general nature of work to be performed and does not include an exhaustive list of all duties, skills, or abilities required. Regular, reliable attendance is an essential function and all employees are required to follow any other job-related instructions and to perform any other job-related duties as requested by their supervisor. Employees may also be required to work in excess of normal working hours as workloads and seasonal activities necessitate. A complete description is available in the Human Resource office located at 3006 Webster Street Omaha, NE. Creighton University reserves the right to modify duties, responsibilities and activities at any time with or without notice.