Marketing Specialist II

Position Title:
Marketing Specialist II

Job Group:
Professional & Scientific

Required Minimum Qualifications:
Bachelor’s degree and 3 years of related experience

Preferred Qualifications:
Experience in marketing, managing business social media accounts and associated analytics.
Knowledge in developing and managing web content, graphic design, writing, and public communications.
Familiarity with a university entrepreneurship center or small business programs and ventures.

Job Description:

Come join our award-winning team! 

The ISU Pappajohn Center for Entrepreneurship is seeking a marketing and social media professional to manage marketing, social media, digital and print communications, and the center’s website.  As a Marketing Specialist II, you will also have the opportunity to participate in the center’s outreach and program events and activities.

The Pappajohn Center, including CyBIZ Lab, CYstarters, and ISU Startup Factory, serves students and faculty in all disciplines across campus, collaborates within the ISU economic development umbrella, and partners with four other Pappajohn Entrepreneur Centers and many programs in the Iowa Startup Ecosystem. 
Sharing entrepreneur stories, promoting programs and events, and highlighting program successes is a primary function of this position. 

The individual in this position will:

• Create and execute successful marketing campaigns across various platforms.

• Manage websites and social media profiles using WordPress, Drupal, Facebook, Instagram, and LinkedIn.

• Update website content, registrations, notifications, and event details.

• Lead the transition to a new website in 2024-2025, ensuring content relevance and strategic organization.

• Handle list management and distribution of students, clients, mentors, speakers, program attendees, partners, and other stakeholders, using programs such as MailChimp and listserves.

• Design digital and print marketing materials, including posters, banners, and event signage.

• Utilize social media and website to recruit program participants, monitor and manage digital analytics, and track metrics.

• Design and edit graphics, photography and video content for website, marketing materials, and social media using Canva and Adobe Creative Suite.

• Collaborate on the annual Impact Report with the Communications Specialist .

• Learn and adhere to the university’s brand and trademark policies and procedures.

• Attend the Center’s programs and events to capture award photos and video, and communicate outcomes via website and social media. Some programs and events occur outside of regular business hours.

• Perform outreach activities such as student orientations, class visits, business conferences, and community events.

A successful candidate will have strong experience in marketing, managing business social media accounts and associated analytics, developing and managing web content, graphic design, writing, and public communications.  Familiarity with a university entrepreneurship center or small business programs and ventures are a plus.

*Programs supported through marketing and social media role:  John Pappajohn Center for Entrepreneurship, CyBIZ Lab, ISU Startup Factory, Go-To-Market Accelerator, 1 Million Cups, CYstarters, Pappajohn Iowa Business Plan Competition, Pappajohn Student Entrepreneurial Venture Competition.

Candidates must be legally authorized to work in the U.S. on an on-going basis without sponsorship. 

Level Guidelines
• Intermediate-level position with solid professional and/or technical skills working under general supervision to achieve goals
• Applies broad, working knowledge of the principles of the field to moderately complex, difficult, and varied problems and issues
• Exercises judgment within defined procedures and practices to determine appropriate action and resolve problems
• Responds to a broad range of inquiries and requests
• May provide training and/or direction to lower-level staff
• May lead projects of moderate scope and complexity
• Provides guidance to students

Appointment Type:
Regular

Number of Months Employed Per Year:
12 Month Work Period

Time Type:
Full time

Pay Grade:
PS807

Application Instructions:

To apply for this position, please click on “Apply” and complete the Employment Application. Please be prepared to enter or attach the following:
1) Resume/Curriculum Vitae
2) Letter of Application/Cover Letter
If you have questions regarding this application process, please email [email protected] or call 515-294-4800 or Toll Free: 1-877-477-7485.
Why Choose ISU?
Our Iowa State Employees enjoy comprehensive health and work life benefits, including medical and dental; as well as:

• Retirement benefits including defined benefit and defined contribution plans
• Generous vacation, holiday and sick time and leave plans
• Onsite childcare (Ames, Iowa)
• Life insurance and long-term disability
• Flexible Spending Accounts
• Various voluntary benefits and discounts
• Employee Assistance Program
• Wellbeing program

Original Posting Date:
February 20, 2024

Posting Close Date:
March 5, 2024

Job Requisition Number:
R14052