SummaryThe Marketing Specialist for Student Engagement establishes, oversees, coordinates, and implements the Office of Student Engagements communication plans for events and activities on campus, image-setting and promotions.
Essential Functions- Responsible for creating, implementing, and coordinating a 365-day marketing plan for students to promote campus events and activities.
- Oversee all website and social media for department, including all editing and design, and in accordance with University standards.
- Responsible for coordinating communications and promotions for department, including various print/PDF pieces, all digital display content, messaging, and presentations. Writes original copy, edits, and completes basic design for varying promotional pieces.
- Provides event support for major events hosted by Student Engagement, including Homecoming, Family Weekend, Fall Welcome, Senior Week, etc.
- Coordinates with the Office of Marketing and Brand Strategies to ensure that Student Engagement is following brand
- Serve as the primary resource and liaison for recruitment activities with Admissions.
- Other duties as assigned.
Minimum QualificationsThe following Degree is required:
Bachelor's Degree. Degree must be conferred at time of application.
The following Experience is required:
1 year of Marketing experience
2 years of GA or student work experience is equal to 1 year of professional experience
The following Experience is preferred:
experience in creating social media campaigns
Additional InformationKnowledge, Skills, Abilities
- Excellent written and verbal communication skills.
- Excellent customer service skills.
- Demonstrated leadership, organizational, and decision-making abilities.
- Experience in desktop publishing and materials development.
- Ability to work with diverse groups of people.
Bowling Green State University is an Affirmative Action/Equal Opportunity Educator and Employer . We are committed to a multicultural environment and strongly encourage applications from women, minorities, veterans and persons with disabilities. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with Bowling Green State University, please call 419-372-8421 or email [email protected] .
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