Marketing/Social Media Coordinator - Siteman Cancer Center

Position Summary
Position reports to Associate Director, Digital Marketing and Communications and works closely with other marketing and communications team members in planning and executing department’s social media efforts.

Job Description

Primary Duties & Responsibilities

• Builds a yearly plan for guiding social media strategy, including campaigns to build follower/audience growth. These strategies encourage engagement from potential patients, patients and their families.
• Develops day-to-day strategies, as well as strategies that support larger marketing campaigns. This includes both organic and paid strategies/methods.
• Produces and posts a variety of content for Siteman’s social media channels including, but not limited to, video, imagery and text.
• Develops and executes paid social media advertising campaigns, including building out targeting, messaging and creative. This may also involve partnering with outside agencies and other marketing staff for the development of these assets.
• Monitors social media channels, as well as other digital/review platforms for potential complaints and issues. Recommends a path to resolution and partners with leadership and legal on the most appropriate responses.
• Builds relationships and coordinates with nursing leaders across Siteman’s various campuses to create a flow of relevant information and content for patients and their families on social media.
• Maintains a social media content calendar.
• Reports on a variety of social media metrics for both paid and organic posting strategies, including tracking public health/digital events for reporting to BJC and Washington University.
• Coordinates with event staff and vendors on live virtual events, as well as the development of creative assets that enhance the events.
• Assists in the creation and posting of content for the SCC public website.
• Partners with physician and executive leadership, as well as marketing and communications staff at Siteman and St. Louis Children’s Hospital to develop and execute marketing of Siteman Kids in social channels.
• Keep informed of trends and new technology in web-based communications by attending professional development conferences, reading industry publications and interacting with peers. Communicates this information to other team members and teaches techniques as necessary.
• Collaborates with colleagues at both Washington University and BJC to establish efficiencies and optimize use of resources and links between web and social media channels.
• Integrates with marketing staff to assist on projects as needed.
• Attends staff meetings, faculty team meetings and other appropriate meetings.

Preferred Qualifications

• Extensive familiarity with social networks (Facebook, Twitter, blogs, YouTube) and emerging technologies (including mobile), Internet culture and etiquette.
• Experience with HTML and CSS.
• Experience with Adobe Creative Suite.
• Experience with video production and editing.
• Experience with web and/or social media marketing and advertising.
• Excellent computer skills and prior experience with content management systems. Proficiency in Photoshop.
• Ability to work under deadline pressure but maintain attention to detail. This individual should be able to write and edit in the voice of the Siteman Cancer Center while maintaining a focus on the integrity of our parent institutions.
• Demonstrated knowledge of electronic publication processes and awareness of copyright and patient privacy rules.
• Excellent customer-service skills and the ability to interact effectively with a wide variety of people on a wide variety of channels.
• Strong organizational skills and the ability to prioritize tasks.

Required Qualifications

Bachelor’s degree in Marketing, Communications, Graphic Design, or related field and a minimum of two years of experience.

Grade
G10

Salary Range
$47,300.00 - $78,200.00 / Annually

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

Pre-Employment Screening
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.

Benefits Statement
Washington University in St. Louis is committed to providing a comprehensive and competitive benefits package to our employees. Benefits eligibility is subject to employment status, full-time equivalent (FTE) workload, and weekly standard hours. Please visit our website at https://hr.wustl.edu/benefits/ to view a summary of benefits.

EEO/AA Statement
Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.

Diversity Statement
Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment – fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.

Applicant Instructions
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