Marketing Manager, CLIMB Program, HBS Online

Details

Posted: 12-Apr-24

Location: USA - MA - Boston

Type: Part-time

Salary: Open

Categories:

Administrative/Support
Advertising/Marketing/Public Relations/Communications
Staff/Administrative

Internal Number: 65444BR

Job Summary

Harvard Business School Online is Harvard Business School's vision of business education reimagined for the digital age. Our mission is simple: to create learning experiences that bring business education to life. HBS Online offers a unique and highly engaging way to learn vital business concepts. To see these techniques in action and gain actionable skills and insights, check out HBS Online's Sample Business Lessons .

This is a half-time (20 hours/week) opportunity supporting the success of the new Credential of Leadership, Impact and Management in Business (CLIMB) program at Harvard Business School Online . This position will formulate and execute a comprehensive marketing plan to reach two key audience segments: New Leaders and Experienced Leaders. This position will support revenue and enrollment goals of the new program by refining ways to reach target audience, refine advertising and messaging, analyzing funnel data to identify key areas in conversion process, as well as providing insights and recommendations to program advising function.

Position Description

• Formulate and execute a comprehensive marketing plan to reach two key audience segments: New Leaders and Experienced Leaders.
• Research direct buys to reach these audiences in more targeted ways
• Refine our paid media advertising for the program
• Develop and optimize e-mail workflows and messaging
• Lead webinars to support registration and help plan other live marketing opportunities such as CLIMB events at HBS Online's annual conference, Connext
• Analyze demographic and funnel data and make recommendations for most impactful use of resources
• Partner closely with the program advising function to reach our increasing revenue goals
• Craft presentations and communicate recommendations, insights, and data to cross-functional teams
• Position responsible for other duties as assigned

Basic Qualifications

• High School Diploma, GED, or equivalent is required
• 5+ years of related experience
• Education beyond high school may count toward experience

Additional Qualifications and Skills

• Prior product marketing experience preferred
• An ability to communicate clearly and professionally with internal audiences (e.g. faculty, software engineers, marketing managers) and external audiences (e.g. prospective customers or partners) is critical
• Experience conducting research, gathering information from many sources, filtering what is most important, and synthesizing findings into actionable recommendations
• Experience with email automation tools (Salesforce Marketing Cloud a plus)
• Proficiency in Office suite, with emphasis on Excel and PowerPoint
• Demonstrated initiative to improve marketing performance, use innovative marketing strategies, and collaborate across departments to improve business results
• Strong written and verbal communication skills, as well as demonstrated presentation and negotiation abilities
• Pitches in where needed -

  
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  About Harvard University Business School
  Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.
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