Marketing Coordinator (Hybrid)

A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.

The Marketing Coordinator is a pivotal member of the Graduate Programs staff tasked with creating a communication and marketing strategy for all graduate programs at the University of Michigan - Flint. The position will work hand-in-hand with academic departments to create recruitment and marketing plans to assist units in reaching their enrollment goals and support both centralized and departmental efforts to enhance all graduate programs across the university. This position will report to the Recruitment & Communications Specialist.

In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family, and plan for a secure future.

Benefits include:

• Generous time off
• A retirement plan that provides two-for-one matching contributions after 12 months of eligible service, with immediate vesting.
• Many choices for comprehensive health insurance.
• Life insurance
• Long-term disability coverage
• Flexible spending accounts for healthcare and dependent care expenses.

Eligibility for benefits is based on your job group, your appointment percentage and the length of your appointment. Learn more about employee benefits and eligibility and download the Comprehensive Benefits for Faculty and Staff flier .

For tuition support information can be found at: https://www.umflint.edu/hr/ benefits/

Information about our vision, mission and values can be found at: https://www.umflint.edu/ chancellor/leadership-mission- vision/

University of Michigan-Flint - Plan for Diversity, Equity and Inclusion

The University of Michigan-Flint's DEI plan can be found at: https://www.umflint.edu/dei/.

The University of Michigan-Flint exhibits its commitment to diversity, equity, and inclusion through enacting fair practices, policies, and procedures particularly in support of the equitable participation of the historically underserved. UM-Flint recognizes the value of diversity in our efforts to provide equitable access and opportunities to all regardless of individual identities in support of a climate where everyone feels a sense of belonging, community, and agency.

Diversity is a core value at University of Michigan-Flint. We are passionate about building and sustaining an inclusive and equitable working and learning environment for all students, staff, and faculty. The University of Michigan-Flint seeks to recruit and retain a diverse workforce as a reflection of our commitment to serve the diverse people of Michigan, to maintain the excellence of the University, and to offer our students richly varied disciplines, perspectives, and ways of knowing and learning for the purpose of becoming global citizens in a connected world.

• Develops, coordinates, plans, implements, oversees, and evaluates domestic and international graduate recruitment and marketing plans in conjunction with staff from individual UM-Flint graduate programs.
• Coordinates and evaluates web-based promotions such as email, display, pay-per-click and digital campaigns, search engine optimization, webinars, and social media using available analytical tools and taking data to identify appropriate delivery methods for recruitment efforts.
• In conjunction with other staff, works to improve overall communications with prospective students. Also, develops and manages online and print media content in conjunction with University Marketing and Communications (MAC), including brochures, direct mail, social media, websites, and other media.
• Coordinates and meets regularly with the Marketing and Communications (MAC) staff to ensure consistency in brand messaging to be aware of opportunities for participating in campus and community events that provide opportunities for engagement for Graduate Programs faculty, students, and staff.
• Develops and monitors recruitment and marketing budget.
• Works with faculty and staff among the five colleges/schools to highlight current students and alumni. Also works with programs to increase media attention to graduate programs, faculty, and students.
• Along with the Director and other staff, coordinates the development and implementation of recruitment and marketing goals and objectives. Monitors enrollment trends and adjusts short and long-term marketing strategies accordingly.
• Represents Office of Graduate Programs at events both in-person and online.

• Bachelor's degree or combination of experience and/or education.
• 1 or more years of experience with marketing, recruitment, and/or communications, including print, website, social media, digital advertising, and other media communications.

A consistent hybrid work schedule (some days on campus and some days working remotely) is available for this position at this time. However, this is subject to change based upon the duties of the position and the needs of the department.

The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks. Background checks are performed in compliance with the Fair Credit Reporting Act.