Marketing Content Specialist & Project Manager

JOB SUMMARY

​​UConn's University Communications team is seeking an experienced Marketing Content Specialist & Project Manager (Managing Editor) to spearhead the development of university marketing and communication materials. This position manages the development of many of the University’s marketing and communication materials in print, web, and other digital assets to disseminate messaging, reinforce initiatives, and position UConn as a leader among competitors. This role develops publicity and marketing strategies and writes copy to aid campus partners in achieving their goals and creates effective content for target audiences.​​ 

DUTIES AND RESPONSIBILITIES

• Supervises preparation of and prepares marketing materials, including developing ideas and concepts, writing and editing copy, proofreading, and ensuring specifications, timelines, and deadlines are met.  
• Manages the development of and produces materials that promote the University to prospective students and their families, developing strategy and ensuring that a variety of print and digital projects are eye-catching, up-to-date, consistent, and on-message. 
• Serves as a web manager for the University, working with leadership to obtain information, collaborating with web developers and graphic designers to determine how to organize and layout content on sites, and writing and updating site content as needed. 
• Develops content and writes and edits copy for websites, banners, postcards, brochures, videos, advertisements, and more. 
• Proofreads and edits written copy for own and others’ projects, checking for accuracy, appropriate tone, grammar, style, and readability. 
• Works with graphic designers to plan the most appropriate graphic, illustrative, and/or photographic work for materials and websites, requesting photo shoots and providing content for infographics when needed. 
• Maintains effective working relationships with various departments on campus, including but not limited to Admissions, Athletics, and Schools/Colleges, as well as external constituents such as print vendors, advertising executives, and creative freelancers.  
• Report, research, and write stories using knowledge of the target audience to inform and engage faculty, students, staff, alumni, and the greater population about UConn initiatives and news, as assigned. 
• Maintains awareness of trends in higher education marketing, communications, and branding to develop and implement strategies to effectively reach the University’s target market. 
• Performs other duties as assigned. 

MINIMUM QUALIFICATIONS

• Bachelor's degree in Journalism, English, Communications, or a related field.
• 4 to 5 years of experience as a writer, editor, or equivalent.
• Evidence of masterful writing ability, as demonstrated by writing samples; ability to adapt writing style for different media and audiences including for web and video scripts.
• Ability to meet and enforce deadlines, take initiative, work independently to carry out complex assignments, and willingness to work flexible hours. 
• Superior communication, interpersonal, and diplomatic skills.
• Strong project management and organizational skills and ability to make sound judgments.

PREFERRED QUALIFICATIONS

• At least 5 years of experience as a writer, editor, or equivalent. 
• Higher education marketing or communications experience.
• Experience developing website structure and content.
• Experience editing websites in WordPress.
• Understanding of metadata, accessibility, and/or SEO.
• Values diversity and inclusion in the workplace.

APPOINTMENT TERMS

This is a permanent, full-time position with a primary work location at the Storrs Campus. 

The University offers a competitive salary, and outstanding benefits, including employee and dependent tuition waivers at UConn, and a highly desirable work environment.  For additional information regarding benefits visit: https://hr.uconn.edu/benefits-beyond-pay/ . Other rights, terms, and conditions of employment are contained in the collective bargaining agreement between the University of Connecticut and the University of Connecticut Professional Employees Association (UCPEA). 

TERMS AND CONDITIONS OF EMPLOYMENT

Employment of the successful candidate is contingent upon the successful completion of a pre-employment criminal background check.

TO APPLY

Please apply online at https://hr.uconn.edu/jobs , Staff Positions, Search #498369 to upload a resume, cover letter, portfolio of at least 3 writing samples, and contact information for three (3) professional references. Candidates selected for an interview may be required to complete a brief writing assignment during the interview.

This job posting is scheduled to be removed at 11:55 p.m. Eastern time on July 18, 2024. 

All employees are subject to adherence to the State Code of Ethics which may be found at http://www.ct.gov/ethics/site/default.asp .

University Communications is committed to being a welcoming community that reflects and enacts the values of diversity, equity, inclusion, and belonging. We seek skilled, engaged candidates who will enhance our representational diversity and contribute to diverse, equitable, inclusive, and belonging environments throughout the University. University Communications recognizes the importance of maintaining a work/life balance.  

All members of the University of Connecticut are expected to exhibit appreciation of, and contribute to, an inclusive, respectful, and diverse environment for the University community.

The University of Connecticut aspires to create a community built on collaboration and belonging and has actively sought to create an inclusive culture within the workforce. The success of the University is dependent on the willingness of our diverse employee and student populations to share their rich perspectives and backgrounds in a respectful manner. This makes it essential for each member of our community to feel secure and welcomed and to thoroughly understand and believe that their ideas are respected by all. We strongly respect each individual employee’s unique experiences and perspectives and encourage all members of the community to do the same. All applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

The University of Connecticut is an AA/EEO Employer.