Marketing Content Specialist and Editor

81252BR

Campus: Tempe

Marketing Content Specialist

Job Description

The Graduate College is looking for an enthusiastic, talented and organized Marketing Content Specialist and Editor. Reporting to the Director of Marketing and Communications, the Marketing Content Specialist and Editor leads all phases of content creation, from concept development through production, for electronic and print materials, including news stories that support the goals of the Graduate College. This individual will write original content, proofread content and organize materials of a complex nature. The position will confer with staff members regarding story ideas, editorial content, changes and revisions; review and correct webpages, marketing materials and presentations to ensure correct grammar, consistency in style, readability and design; and research content to ensure accuracy.
Business hours for the Graduate College are Monday - Friday, 8:00 a.m. - 5:00 p.m. ASU is a diverse enterprise with a wide variety of work and learning modes, locations and a commitment to sustainability, innovation and employee work-life balance. We are determined to maintain our position as an employer of choice in a competitive labor market. The Graduate College may have flexible work options available such as staggered start and stop times and possibly hybrid work where employees spend a portion of their regular workweek at their primary ASU work location and a portion working remotely. 

Job Family

Marketing & Media Relations

Department Name

Graduate College

Full-Time/Part-Time

Full-Time

Grant Funded Position

This is not a grant funded position and is not contingent on future grant funding.

Salary Range

$51,840 - $65,000 per year; DOE

Essential Duties

• Plans, develops, and produces creative, high-quality copywriting and editorial content for various Graduate College audiences (e.g., faculty, staff, students, donors, prospective students, and the general public) across multiple channels and publications (e.g., marketing collateral, news stories, press releases, websites, video scripts, op-ed, the Graduate Insider blog and e-newsletter) ensuring college goals and deadlines are achieved 
• Responsible for writing Graduate College marketing and editorial content that complies with AP, ASU brand writing style and Graduate College requirements
• Writes and edits website copy, emails, social media, advertising, and other marketing collateral materials to tell the college's story, drive event attendance, inform constituents of new initiatives and attract donors
• Conceives and produces original optimized editorial content including news stories, press releases and blog articles, including stories for ASU News and blog posts for the Graduate Insider
• Assists in the development of the monthly Graduate Insider email
• Conducts interviews with students, alumni, faculty, staff, subject matter experts and community members to write news, blog stories and op-eds
• Writes clear captions and alt tags to accompany digitally published content.
• Edits or rewrites existing copy; reads and proofreads marketing, editorial and training materials for accuracy, style, and readability, recommending changes where necessary
• Edits and maintains content for the website and coordinates content updates with unit staff. This includes HTML tagging, applying formats and styles to text with multiple levels of headings, bullets and other features
• Collaborates with Marketing and Communication team members and marketing project owners within the college to continually hone the brand story and optimize marketing content to further the goals of the Graduate College
• Actively participates in brainstorming and assists in identifying opportunities and leverages research and course content to develop editorial and marketing content into multi-touch, multi-channel plans including email, PR, social media, events and more
• Demonstrates marketing content expertise in all duties and serves as an expert within the Graduate College, providing advice to college staff, including the Director and Vice Provost and Dean on effective writing practices, editorial and public relations content.
• Develops and maintains collaborative working relationships with Marketing and Communications team members, project managers, creative resources and other outside vendors to accomplish project goals and content needs
• Recommends process improvements to Director, Marketing and Communications
• All other duties as assigned

Minimum Qualifications

Bachelor's degree in Journalism, English, Communications or related field AND five years of content marketing, marketing communications, marketing project management or related experience; OR, Any equivalent combination of experience and/or education from which comparable knowledge, skills and abilities have been achieved.

Desired Qualifications

• Knowledge of marketing practices and principles
• Knowledge of AP style
• Understanding of digital authoring environments and design standards and practices
• Knowledge of the principles, standards, and practices of project management
• Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition and grammar
• Knowledge of media production, communication, and dissemination techniques and methods. This includes alternate ways to inform and entertain via written, oral and visual media
• Knowledge of the principles, practices, techniques for quality video production and shot composition
• Skill in problem solving, conflict management and decision making
• Skill in verbal, visual and written communications including the ability to express ideas in a clear and logical manner with strong attention to detail
• Skill in print journalism, business writing, copy editing, and publication technology.
• Skill in exercising a high degree of judgment and diplomacy
• Skill in establishing and maintaining effective working relationships with professional organizations, media, university administrators, faculty and staff
• Skill in both verbal and written communication
• Skill in organization, prioritizing workload, and time management
• Skill in customer service and interpersonal relationships
• Ability to work effectively in an environment subject to tight deadlines which often includes conflicting priorities

Working Environment

Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding and manipulating a computer mouse; required to walk or travel moderate distances to perform work. Regular activities require ability to quickly change priorities, which may include and/or are subject to resolution of conflicts. May be required to perform tasks in the field within and/or across University campuses. Ability to clearly communicate verbally, read, write, see and hear to perform essential functions. 

Department Statement

The ASU Graduate College works collaboratively across all colleges to promote and support the integrity, quality, and vitality of ASU graduate programs including master’s degrees, professional degrees, and doctoral degrees. Our goal is to ensure university-wide standards of academic excellence, access, and equity in graduate programs and to enhance the impact of ASU’s graduate students and graduate education within the state, national, and global arenas. Central to this vision is the enhancement of the diversity of ASU’s graduate population as well as the development of innovative transdisciplinary graduate programs across the university.

ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

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In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

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Employment Verification Statement

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Instructions to Apply

Application deadline is 3:00 p.m. Arizona time on the date indicated.

Only electronic applications are accepted. Attach Word or PDF documents, which include:
1. Cover letter
2. Resume
3. Three professional references (if not already supplied during the application process)
4. Writing samples

Please include all employment information in month/year format (ex: 6/88 to 8/94), and include job title, job duties, and name of employer for EACH position listed. Not providing this information could result in your application not being considered.

Cover letter and resume should clearly illustrate how prior knowledge and experience meet the minimum and desired qualifications stated in this requisition.

Only electronic applications are accepted for this position.

IMPORTANT NOTE: What is the meaning of “equivalent combination” in the minimum qualifications? It means one year of higher education (or 24 credit hours) is equal to one year of experience. For example, a four year Bachelor’s degree is equal to four years of experience.

ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.