Marketing & Communications Strategist - COM

Are you ready to join a community leading in innovative teaching and learning?  

Kennesaw State University is one of the 50 largest public institutions in the country. With our growing enrollment and global reach, we are enjoying increased prominence among Georgia's colleges. We offer more than 150 undergraduate, graduate, and doctoral degrees to over 43,000 students. Our entrepreneurial spirit, high-impact research, and Division I athletics also draw students from throughout the region and from 92 countries across the globe. Our university's vibrant culture, career opportunities, and rich benefits make us an employer of choice. We are searching for talented people to join our mission. Come to KSU and find your passion.

Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144. 

Plays a crucial role in developing and implementing marketing communications strategies and comprehensive plans to advance Kennesaw State University's strategic goals. Collaborates with internal University Marketing and Communications staff as well as college and/or department level marketing and communication professionals across campus, the President's Office, senior leadership, and University Advancement to develop communication strategies that are consistent with University priorities and that will successfully share strategic messages, supports growth in brand recognition, increases financial support of the institution, and encourages lifelong engagement of our audiences.

KEY RESPONSIBILITIES:  
1. Works closely with Office of the President, Cabinet members, Deans and other senior university leaders to develop general or event-specific communications and marketing strategies
2. Collaborates with cross-functional teams to develop integrated marketing communication strategies aligned with the university's goals and objectives
3. Assists the content team in creating compelling, audience-specific content for various channels, including but not limited to website, social media, email campaigns, and print materials
4. Upholds and evolves the university's brand identity, ensuring consistency in messaging, visual elements, and tone of voice
5. Plans and executes multi-channel marketing campaigns, leveraging a combination of online and offline channels across the organization to maximize reach and impact
6. Coordinates with graphic designers, photographers, and videographers to create visually appealing assets
7. Utilizes analytics tools to track and measure the effectiveness of marketing campaigns, providing regular reports and recommendations for improvement
8. Uses market research and university strategic plan to translate concise and quantifiable business goals into marketing communications and initiatives
9. Serves as project manager, editor, and/or developer for print and electronic communications pieces for both internal and external audiences to support executive messages and university goals, including project summaries, proposals for individuals or organizations, project summaries for an array of strategic goals, and other materials as assigned
10. Implements comprehensive marketing communication plans for assigned school and unit-level tasks in an effective manner, including, but not limited to, writing, editing, obtaining approvals, managing the creative process, client relations, etc.
11. Ensures all products and services are of the highest standards in the areas of content, design, and impact.
12. Provides writing support as needed for university magazines, or other publications and direct stories and article ideas to the magazine team
13. Collaborates with faculty, staff, alumni, and other stakeholders to gather input and feedback for marketing initiatives

Educational Requirements
Bachelor's degree from an accredited institution of higher education in Marketing, Communications, or a related field
Other Required Qualifications
Current, valid and unrestricted Georgia driver's license
Required Experience
Three (3) years of experience in marketing communications, to include a proven track record in developing and executing successful marketing and communication campaigns for both internal and external audiences; collaborating cross-functionally and influencing at all organizational levels, including with senior institutional leaders; and program management, campaign strategy, and partnership development.

Preferred Educational Qualifications
An advanced degree from an accredited institution of higher education in a related field
Preferred Experience
Experience working in higher education

ABILITIES
Able to foster and maintain strong relationships with internal and external partners
Able to focus on overarching KSU strategy and goals, with strong strategic thinking and problem-solving skills
Able to adapt to dynamic and/or ambiguous environments and innovation.
Able to handle multiple tasks or projects at one time meeting assigned deadlines
KNOWLEDGE
Extensive knowledge of journalistic style and grammar, with strong editing and proofreading skills is required
SKILLS
Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills
Proficient with computer applications and programs associated with the position (i.e., Microsoft Office suite)
Strong attention to detail and follow up skills
Strong customer service skills and phone and e-mail etiquette

Kennesaw State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, work and study. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy, and medical conditions related to pregnancy), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the KSU Community on campus, in connection with a University program or activity, or in a manner that creates a hostile environment for members of the KSU community.
For additional information or to file a complaint under the provisions of this policy, students, employees, applicants for employment or admission or other third parties should contact the Office of Institutional Equity at English Building, Suite 202, [email protected].

This is not a supervisory position.
This position does not have any financial responsibilities.
This position will not be required to drive.
This role is not considered a position of trust.
This position does not require a purchasing card (P-Card).
This position may travel 1% - 24% of the time
This position does not require security clearance.

• Standard Enhanced
• Education

Per the University System of Georgia background check policy, all final candidates will be required to consent to a criminal background investigation. Final candidates may be asked to disclose criminal record history during the initial screening process and prior to a conditional offer of employment. Applicants for positions of trust with screening results which confirm a disqualifying criminal history will be immediately disqualified from employment eligibility.

All applicants are required to include professional references as part of their application process. Some positions may require additional job-based screenings such as motor vehicle report, credit check, pre-employment drug screening and/or verification of academic credentials.

https://www.usg.edu/hr/assets/hr/hrap_manual/HRAP_Background_Investigation_Employment.pdf