Marketing & Communications Specialist

Updated: about 1 month ago
Job Type: FullTime
Deadline: ; Communications

  • Job Type: Officer of Administration
  • Regular/Temporary: Regular
  • Hours Per Week: 35
  • Salary Range: $75,000 to $85,000

The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above hiring range represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting.


Position Summary

Reporting to Departmental leadership of two academic departments in Columbia University’s School of Engineering, Civil Engineering and Mechanical Engineering (CEEM) and Earth and Environmental Engineering (EEE), and also reporting to the Executive Director of Communications, the Marketing and Communications Specialist works closely with the staff and faculty of the two departments to serve as the primary communications lead. The incumbent works proactively with CEEM and EEE to develop and implement strategies that increase visibility and reputation by leveraging the websites, programming, events, and branding across all distribution channels. This position engages with the central communications office for guidance on best practices, branding, and any broader strategic communications initiatives.


Responsibilities

  • (30%)Content and Brand Management:

    The Marketing and Communications Specialist oversees the implementation of Columbia Engineering School and CEEM & EEE Department brand guidelines in all materials; collaborates across Departmental staff and consults with faculty and staff experts as needed, meets respective communications and marketing needs, and ensures the accuracy of communications and timeliness of efforts.

    The Marketing and Communications Specialist proactively gathers information about CEEM & EEE Departmental activities, research, and events to create engaging and informative content that resonates with respective audiences. Curates interesting facts and creates stories from the respective communities: staff, faculty, students, and scholars (BS, MS, PhD, and Postdoctoral). It promotes achievements as well as unique and exceptional offerings.

    Participates in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives. Utilizes various software programs and creative platforms to develop and deliver content and marketing materials in multiple formats to various audiences.

  • (25%)Website and Social Media Management:

    The Marketing and Communications Specialist is responsible for updating CEEM & EEE websites with the latest news, announcements, and relevant information. Additionally, the specialist manages the two Departments’ social media outlets to ensure consistent and timely communication.

    Ensures values of diversity, equity, inclusion, and accessibility are represented in communications, and that communications strategy is consistent and reflects Columbia Engineering School’s and CEEM & EEE’s strategic vision and mission. Assists in researching, developing, compiling, and editing materials in various formats (i.e., reports, presentations, brochures, posts, websites) for CEEM & EEE.

  • (20%)Newsletter Management:

    The Marketing and Communications Specialist produces bi-monthly or semester e-newsletters, consolidating highlights and achievements in the respective Departments, and conveys this effectively to the community. Collaborate with the central Communications and Marketing team’s colleagues and others stakeholders across the university to create and maintain CEEM and EEE website content that is engaging, relevant, dynamic, and accurate.

    The Marketing and Communications Specialist actively contributes to a positive team atmosphere, supporting diversity, equity, inclusion efforts and ensuring an inclusive, welcoming, and professional environment. The work product represents the university's values at all times. S/he collaborates on audience demographic and opinion surveys.

  • (20%) Social Media, Public Relations, and Engagement:

    The Marketing and Communications Specialist strategically plans and oversees social media content for CEEM’s and EEE’s Department channels. Creates and monitors posts to ensure accuracy. Builds and maintains relationships with appropriate media outlets and other partners.

    Proactively makes suggestions for implementing best practices in communications: keeps up-to-date on marketing and communications trends and tools; manages relationships with various internal and external stakeholders; acts as a collaborative resource in curating marketing plans for relevant initiatives, groups, events, and programs within CEEM and EEE.

  • (5%)  Perform other related duties as assigned.

Minimum Qualifications

● Bachelor's degree in communications, marketing, English, public relations, or related field
● 3-5 years experience in communications, marketing web strategy, or related field.
● Significant professional experience developing and writing high-quality original content for a wide variety of delivery channels, as well as editing the communications work of others
● Significant professional experience developing and executing marketing and communications strategies for different stakeholders utilizing a full range of traditional, multimedia, and digital channels
● Strong analytical skills and data-driven decision-making.
● Demonstrated excellent verbal, written, presentation, interpersonal, listening, and networking skills
● Excellent project management, organizational, analytical, creative, and critical thinking skills involving multi-faceted initiatives, with a demonstrated ability to meet deadlines and strategy goals
● Strong collaborative working style with the ability to work both independently and as a member of a team
● Demonstrated awareness and implementation of best practices in fostering diversity, equity, inclusion, and access principles
● Ability to occasionally work extended or flexible hours in support of school needs and activities
● Familiarity with content management systems (CMS) and project management tools like Asana

APPLICANTS: interviewed applicants will be asked to present  a portfolio (writing samples, examples of web design, web content, videos, etc.)


Equal Opportunity Employer / Disability / Veteran

Columbia University is committed to the hiring of qualified local residents.



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