Marketing and Communications Manager

99798BR

Campus: Tempe

Mgr Marketing +Communication

Job Description

Are you passionate and energetic about creating compelling content to engage students, parents, institutional stakeholders and external audiences through diverse communication channels? Is your marketing toolkit finely tuned to impact and elevate the branding, marketing and communication efforts of The College of Liberal Arts and Sciences at ASU? If so, your next professional adventure awaits.
The Marketing and Communications Manager supports the recruitment, retention and outreach of The College of Liberal Arts and Sciences, as well as brand strategy, marketing and priority communications initiatives. This position will plan, develop and write creative, high-quality communications and strategic plans for The College’s wide array of audiences, including faculty, staff, students, donors, prospective students and the general public, using multiple digital and print communications mediums. Reporting to the Senior Director of Marketing and Communications for The College, the Marketing and Communications Manager works closely with The College Dean’s Office, as well as academic units and partners across the university to support ASU’s enterprise communication initiatives.
This position is located on ASU's Tempe Campus and provides opportunities for remote work (up to 2 days a week) after the initial onboarding period.

Job Family

Marketing & Media Relations

Department Name

College Of Lib Arts & Sciences

Full-Time/Part-Time

Full-Time

Grant Funded Position

This is not a grant funded position and is not contingent on future grant funding.

Salary Range

$67,500 - $77,500 per year; DOE

Essential Duties

• Plans, develops and writes creative, high-quality copy and communications strategic plans for The College of Liberal Arts and Sciences (e.g., faculty, staff, students, donors, prospective students, and the general public) using multiple digital and print communications mediums (e.g. email, print, web, social media).
• Plans, develops, and writes creative, high-quality communications and strategic plans for associated high-profile university-wide and divisional initiatives.
• Serves as the managing editor and writer for The College Dean’s Office student recruitment, outreach and donor/alumni engagement campaigns.
• In coordination with graphic designers, videographers and web developers, packages copy, images, multimedia, quotes and more to create a final product.
• Works independently and collaboratively with stakeholders across the university to identify and coordinate opportunities to create on-brand, on-strategy compelling creative work and long-form stories.
• Develops and implements guidelines and best practices for the college and all academic units and center’s websites, social media and advertising, as well as alumni and recruitment print communications. 
• Owns and champions the ASU and The College brand guidelines and ensures that clients and academic units adhere to them. 
• Creates and maintains editorial calendars and content plans. Conducts content audits and gap analyses. Recommends strategies for improvement.
• Supervises the marketing and communications coordinator and is the primary contact for editing and pitch generation.
• Works closely and collaboratively with team members, stakeholders and project owners to help define objectives, needs and outcomes.
• Collaborates, consults and actively participates in new idea generation, brainstorming concepts and making recommendations for creative ways to accomplish goals. 

Minimum Qualifications

Bachelor's degree in Communications, Journalism, Public Relations, Marketing or closely related field AND five (5) years of experience in a public relations/marketing role; OR, Any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved.

Desired Qualifications

• Evidence of a master’s degree in marketing, English, business, journalism or communications.
• Experience working in Higher Education, creative services or an agency setting.
• Demonstrated knowledge of writing in AP style, media relations, pitching stories and content development.
• Demonstrated knowledge of editing in AP style, including editing workflow best practices and experience with both substantive and copy editing. 
• Project management experience: managing multiple projects simultaneously; working effectively and efficiently with individuals and teams within a diverse environment; and using project management tools such as Teamwork.
• Experience in researching and collecting information, including interviewing skills, web research skills and other intelligence gathering techniques.
• Demonstrated knowledge of strategic content, communication and marketing principles.
• Experience in using analytical skills in transforming business insights into strategic planning.
• Experience in using content curation skills, transforming content across platforms to meet different audience needs; ability to visualize the best way to present content.
• Evidence of effective communication skills.
• Experience in using client relationship skills, being self-directed and in taking initiatives to completion.
• Experience in using creative and critical thinking skills, goal setting and attention to detail.
• Demonstrated knowledge of web content best practices.

Working Environment

• Supportive and collaborative team with high expectations that enjoys our jobs.
• Open office environment with a potential for hybrid schedule arrangements.
• Occasionally bend, reach, lift, push and pull up to 25 pounds.
• Communicate professionally to perform essential duties.
• Regular activities require ability to quickly change priorities, which may include and/or are subject to resolution of conflicts.
• Use of standard office equipment including, but not limited to: computer workstation/laptop • (keyboard, monitor, mouse), printer.
• Provide in person, video (Zoom), email and phone customer service.

Department Statement

The College of Liberal Arts and Sciences (The College) is the largest college at ASU and is organized in a divisional structure comprised of Humanities, Natural Sciences, and Social Sciences. The atmosphere is collegial, priorities are fluid and demands for assistance come from many directions. This position provides an opportunity to exercise initiative, work with very diverse populations and enhance leadership skills.
The College offers the greatest choice and diversity of studies of any school at Arizona State University, the largest public university in the United States. In addition to top academic programs, award-winning faculty, and state-of-the-art lab and research facilities, The College offers unique opportunities to explore a vast spectrum of academic disciplines - from science and math to languages and philosophy - that few other colleges and universities can provide. The College has 90+ undergraduate majors and 140+ graduate degrees housed in 23 interdisciplinary schools and departments. The College is redefining liberal arts and sciences education for the 21st century.

ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report
In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU PD at 480-965-3456.

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Employment Verification Statement

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Instructions to Apply

Application deadline is 3:00PM Arizona time on the date indicated.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.

Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.

ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.

Only electronic applications are accepted for this position.

IMPORTANT NOTE: What is the meaning of “equivalent combination” in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four year Bachelor’s degree is equal to four years of experience.