Marketing and Communications Director, College of Nursing

If you thrive in a fast-paced, multi-tasking environment and have a passion for driving meaningful change, this role is tailor-made for you.

As the Director of Marketing and Communications, you will be the driving force behind our marketing and communications initiatives, overseeing projects from concept to completion. Your strategic expertise will play a pivotal role in influencing student enrollment for our esteemed degree programs, enhancing our reputation, promoting our research initiatives, and contributing to the overall success of the UA College of Nursing.

You will craft and execute innovative marketing and communications plans, ensuring their effectiveness in boosting student enrollment, retention, and graduation rates. Collaborating with key leaders in our degree programs and main campus partners, you will foster seamless communication to support the College's goals.

The impact of your work will resonate far and wide, as our College of Nursing is dedicated to strengthening the largest workforce in healthcare and upholding the public's trust in the nursing profession. With both online and on-campus programs, we are making a difference in the lives of over 9,000 alumni worldwide who are promoting health and wellness in their workplaces and communities.

If you are driven by the opportunity to lead transformative marketing campaigns that shape the future of nursing education and positively impact countless lives, we eagerly await your application for the position of Director of Marketing and Communications. Come be a part of our dynamic team and make a lasting difference in the world of healthcare.

Outstanding UA benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; UA/ASU/NAU tuition reduction for the employee and qualified family members; retirement plans; access to UA recreation and cultural activities; and more!

The University of Arizona has been recognized for our innovative work-life programs. For more information about working at the University of Arizona and relocations services, please click here .

• Develop, manage, and implement contemporary and compelling marketing and communications strategies to highlight the College initiatives, students, research, donors, and alumni.
• Foster effective communication between the University and its students, employees, alumni, and the public in order to advance the University’s strategic vision.
• Develop and manage the annual strategic marketing plan that aligns with the College of Nursing and UA strategic goals, to include messages that will motivate prospective students to engage with the UA College of Nursing.
• Expand digital and social media presence to enhance student recruitment efforts, promote our research, and grow the overall College of Nursing reputation at a national level.
• Generate and produce all student recruitment materials.
• Manage Search Engine Marketing (SEM) and other marketing tools to support the College’s student recruitment, enrollment efforts and brand recognition.
• Utilize a high degree of innovation and creativity to develop effective online, electronic and print ads, collateral, direct mail/email, web, and video strategies.
• Create, develop, and produce the monthly Newsletter, as well as the annual UA College of Nursing Magazine.
• Manage the marketing and communications budget and collaborate with key departments allocating the marketing budget dollars strategically, dividing resources between advertising initiatives, recruitment efforts, and other essential marketing and communications activities. 
• Develop and deliver marketing analytics-based reports and timelines for accomplishing the set priorities.
• Develop and manage the print and promotional products.
• Collaborate with College of Nursing Learning & Healthcare Technology Innovation team on web design and content.
• Facilitate and assist with live events, including tasks such as event operations, photo/video management, etc.
• Participate in College committees, as well as campus-wide Marketing and Communication Councils and Committees.
• Manage and oversee press releases, as well as public and media requests.
• Supervise others.
• Perform other duties as assigned.

Knowledge, Skills, and Abilities:

• Knowledge of and proficiency with social media platforms, strategy, and management.
• Strong marketing and media content creation skills.
• Exceptional writing, editing, and proofreading skills.
• Organization skills, including strong attention to detail and ability to multi-task.
• Knowledge of social, digital, email, and web communication platforms and how to successfully engage online audiences.
• Knowledge of Customer Relationship Management (CRM), such as Trellis and Slate. 

• Bachelor's degree or equivalent advanced learning attained through professional level experience required. 
• Minimum of (8) years of relevant work experience, or equivalent combination of education and work experience. 

• Experience working in higher education.
• Experience working in a Health Sciences environment.
• Experience with project management.
• Experience in working with Customer Relationship Management (CRM), e.g., Trellis, Slate, etc.
• Experience with Facebook and YouTube Ad Managers.
• Adobe Creative Suite, Marq or Canva experience.
• Experience with direct response marketing tactics and techniques, including online advertising and email.
• Experience leading, supervising, or directing the work of employees.