Marketing Analyst

University of Utah, United States

Updated: about 1 month ago
Location: Salt Lake City, UTAH
Job Type: FullTime

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Marketing Analyst
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Announcement
Details


Open Date 03/14/2024
Requisition Number PRN37980B
Job Title Marketing Analyst
Working Title On-Air Promotions and Graphics Producer, Marketing
Job Grade E
FLSA Code Administrative
Patient Sensitive Job Code? No
Standard Hours per Week 40
Full Time or Part Time? Full Time
Shift Day
Work Schedule Summary
This is a benefits-eligible position. 40 hours per week. Schedule may be flexible, but hours must be worked between 8 am and 5 pm Monday-Friday. This position is currently eligible for hybrid work.
VP Area President
Department 00334 - PBS Utah
Location Campus
City Salt Lake City, UT
Type of Recruitment External Posting
Pay Rate Range $55,000-$60,000, DOE
Close Date
Open Until Filled Yes
Job Summary
As a part of PBS UTAH’s Marketing Department, the On-Air Promotions Producer is responsible for creating video promotions and branded content for PBS UTAH, including tune-in promos, brand image spots, station initiative promotions, station IDs, social media, and other promotional priorities. This position reports to the Director of Marketing.
About PBS UTAH
PBS UTAH’s is Utah’s PBS station, providing the state with access to exceptional content that entertains, informs, and enriches viewers. PBS Utah stands as one of the premier public television stations in the country. We are dedicated to serving the entire Utah community through high-quality and award-winning local productions, K-12 educational programs, and community engagement. PBS Utah provides Utah and the surrounding areas with relevant and compelling programming and services while upholding our core values of Innovation, Inclusion, Education, Independence, and Integrity. (https://www.pbsutah.org/about/ )
The ideal candidate should align with the core values of PBS Utah and possess an understanding of the diverse perspectives and experiences within our community, enhancing mutual understanding and collaboration.
Responsibilities
  • Produce and edit on-air and digital promotions and branded content for PBS UTAH and PBS UTAH’s three subchannels (World, PBS Kids 24/7 and Create), including:
    • Tune-in promos for local productions, brand image spots, station initiative/proof of performance spots, value and testimonial spots, station IDs and bumpers
    • Other promotional priorities as directed by Department Director

  • Oversee production of all on-air promo production projects from conception to final delivery, including:
    • Working with Department Director to determine promo priorities and needs, pulling content/clips from existing sources, or determining what is needed and coordinating production, motion graphic design/animation, editing, music selection/sound design, color correction, trafficking
  • Create and design show opens, title sequences, and graphics for local productions, such as:
    • Show open for new series or documentary, refresh the look of an existing series, create Parallax effects, animated maps, etc., other graphic/animated needs for Production Department
  • Pitch new promo content concepts to Department Director to keep breaks and digital promotion fresh and engaging.
  • Work with Director of Marketing, Web Designer, Social Media Coordinator, and Traffic Coordinator create run schedule, deliver assets and track projects as needed.
  • Help maintain promo inventory on station logs.
  • May create promotional content specifically for other PBS UTAH content distribution platforms, such as digital, social media, etc.
  • Other duties as assigned by Department Director.
Minimum Qualifications
Requires a Bachelor’s degree in a related area of assignment or equivalency (one year of education can be substituted for two years of related work experience); two years of related experience. Demonstrated human relations and effective communication skills required.
Department Specific Qualification:
  • 4-6 years of experience producing and editing short form content in a marketing and branding capacity
  • Proven track record at creating contemporary, compelling motion graphics and animations
  • Proficient in Premiere, After Effects, and Photoshop (full Premiere/Adobe Suite)
  • Experience in executing a creative project from pre-production & scripting through post
  • Excellent written and verbal communication skills, including outstanding grammar, writing, editing, and proofreading skills
Preferences
  • Strong storytelling skills
  • Strong demo reel/portfolio
  • High attention to detail
  • Broadcast/media industry savvy
  • Ability to manage a large volume of projects, set priorities, and meet deadlines
  • Self-motivated with strong interpersonal skills and commitment to working collaboratively
  • Ability to give and receive feedback in a team environment
  • Experience in writing, developing and pitching creative concepts
  • Demonstrated communication skills; ability to build trust and understand various perspectives within their team and the community
  • Ability to write and speak fluently in a second language is advantageous
Type Benefited Staff
Special Instructions Summary
Additional Information
The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.
This position may require the successful completion of a criminal background check and/or drug screen.
The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds and possess a strong commitment to improving access to higher education and quality healthcare for historically underrepresented students and patients.
All qualified individuals are strongly encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.
To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action (OEO/AA). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at: https://www.utah.edu/nondiscrimination/
Online reports may be submitted at oeo.utah.edu
https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.

Posting Specific Questions

Required fields are indicated with an asterisk (*).

  • * Do you have a related Bachelor's degree or equivalency? (2 years related work experience may be substituted for 1 year of education)
    • Yes
    • No
  • * How many years of marketing, statistical, or assignment related experience do you have?
    • No experience
    • Less than 1 year
    • 1 year or more, but less than 2 years
    • 2 years or more, but less than 4 years
    • 4 years or more

    • Applicant Documents
    Required Documents
  • Resume
    • Optional Documents
  • Cover Letter
  • Addendum to the University of Utah - Veteran Only - Call 801.581.2169 after submission
  • Appropriate discharge document (such as a DD-214 – Member Copy 4) – Veteran Only – Call 801.581.2169

    • University Human Resource Management
    250 East 200 South, Suite 125 Salt Lake City, UT 84111
    Contact us: (801) 581-2169 By Email: [email protected]

     


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