Manager, Marketing & Communications

Job Title

Manager, Marketing & Communications

Agency

Texas A&M University

Department

Marketing & Communications

Proposed Minimum Salary

Commensurate

Job Location

College Station, Texas

Job Type

Staff

Job Description

Our Commitment
Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & identities. Embracing varying opinions and perspectives strengthens our core values which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.

Who we are

The Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through:

• Messaging - We work with peers across campus to develop, distribute and assess messaging about Texas A&M's global impact in preparing future generations of leaders and improving lives through discovery and outreach.

• Branding - We maintain the University Brand Guidelines and provide tools and resources for our campus partners.

• Brand Oversight - We oversee licensing, trademark management and corporate business development relationships to maximize their commercial benefit to the university.

For more information, please visit us at https://marcomm.tamu.edu/

What we want

The Marketing & Communications Manager is a creative responsible for developing and supervising all marketing and communications strategies for Texas A&M University School of Medicine. This is an on-campus position reporting to the Bryan, Texas campus. The incumbent will oversee the implementation of goals, strategies, and plans to execute comprehensive marketing campaigns that will promote the creation, enhancement, and development of programs, research, education, and basic sciences of the School of Medicine. Some marketing goals will include maintaining the brand integrity of the School of Medicine and strategically positioning the School as a trusted source of knowledge while establishing its status as an industry leader.

What you need to know
Salary: Compensation will be commensurate to selected hire's experience.
Cover Letter/Resume: A cover letter and resume are strongly recommended. You may upload these documents on the application under CV/Resume.

Required Education and Experience:

• Bachelor’s Degree or equivalent combination of education and experience

• Five years of related experience

Preferred Education and Experience:

• Master’s degree

• Previous experience in higher education

• Previous medical school experience

Required Knowledge, Skills, and Abilities:

• Leadership and supervisory skills in marketing and/or communication

• Ability to multi-task and work cooperatively with others

Preferred Knowledge, Skills, and Abilities:

• Some work beyond normal hours and/or weekends

Responsibilities

• Department Management - Oversees daily operations of the Content Creation Team for the Department of Marketing & Communications for the School of Medicine. Directly manages subordinate marketing & communications staff and student workers, which includes Communications Specialists and Social Media Specialists. Determines staffing needs, assigns and prioritizes projects to staffs, coaches and motivates, and conducts evaluations. Assesses and determines needs for institutional goals for the School of Medicine to include brand management, reach and impact of marketing efforts, content strategy, web calendar, governance, and analyzation of metrics between goals and adjustments of strategic approach to measure success and plan for future initiatives. Work with the director of marketing and communications to develop strategic planning of marketing and communications for the School of Medicine. Communicates priorities and impacts for internal and external constituents, stakeholders, students, alumni, faculty and staff. Creates a content calendar to provide oversight of social media content, videos, podcasts, website content and layout, various media outlets, public relations and other storytelling opportunities.

• Branding & Marketing - Oversees creation and implementation of graphics and brand standards. Develops creative approaches to promote and elevate the Texas A&M brand based on guidelines outlined in institutional communication and marketing plans. Coordinates with creative groups in development of effective marketing and communication materials including production and design direction, branding strategies, quality control of materials, brand and style guides, etc. Defines stories that support the brand, working collaboratively with team members across school wide communications, media relations, marketing, graphics, event and web to develop content for use across numerous platforms, both internal and external, while ensuring overall branding. Positions School of Medicine faculty as experts in their respective fields and the college as a leader in research and health care.

• Communications - Manages internal and external communication efforts for the School of Medicine. Assists in the preparation and review of correspondence from the Dean for the School of Medicine, for college- wide dissemination. Drafts, reviews and edits written materials, prepares presentations and communicates with appropriate parties to announce new initiatives and discuss organizational changes that maintain a positive image of the School of Medicine. Monitors other medical colleges and the health care landscape more generally to position the college in the conversation of timely and emerging topics. Generate written content to support photography and videography projects, as well as impact stories elevating the School of Medicine’s basic sciences, academics, and clinical education. Performs other duties as assigned.

Instructions to Applicants: Applications received by Texas A&M University must either have all job application data entered or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume or use a LinkedIn profile to pre-populate the online application. 

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Affirmative Action/Veterans/Disability Employer.