Interim Director, Public Relations and Marketing (In-House Only)

Coast Community College District, United States

Updated: 17 days ago
Location: Fountain Valley, CALIFORNIA


Definition

IN-HOUSE ONLY:  
This position is open to internal permanent and temporary Coast Community College District (CCCD) employees to apply. External candidates are not eligible to apply.  If you are not a current active employee with CCCD, please do not apply at this time.  

 

Coastline is seeking a DEIA minded Interim Director, Public Relations and Marketing, who possesses the creativity and innovation to effectively communicate our diversity and equity values through various marketing channel. You will be collaborating with various departments to ensure that our marketing materials and campaigns accurately represent the diverse backgrounds and experiences of our students, faculty, and staff.

Coastline Community College is one of the three comprehensive colleges that make up the Coast Community College District (CCCD) in Orange County, California. Established in 1976, Coastline has a long-standing reputation for providing high-quality education and support to its students. The college offers a wide range of degree and certificate programs in subjects such as business, healthcare, computer science, and many others. Coastline is known for its innovative and flexible approaches to education, including online and hybrid courses, as well as its commitment to student success. With a diverse student body and a supportive community, Coastline provides a welcoming and inclusive environment for all students to learn, grow, and succeed. The college also has a strong commitment to community engagement and works closely with local businesses, organizations, and agencies to provide real-world experiences for its students and to support the broader community.


Summary
Plans, organizes and directs strategic communications, marketing, and outreach supporting the community college system. Plans, develops strategies, manages, and advocates for the District with internal and external relations, media relations, community outreach, and the marketing of services. Serves the President as the top public information and media communications professional and advisor.
 
Distinguishing Career Features
The Director, Public Relations and Marketing, is responsible for directing, coordinating, facilitating, and accomplishing the College’s community relations and public information goals and strategies. The Director is also responsible for integrating outreach and communications efforts to reach the public, other government agencies, and the media. The Director requires considerable skill at and considerable experience at mobilizing and managing campus-wide efforts to support and advocate specific strategic initiatives in alignment with District-level directives.
 
Essential Duties and Responsibilities
Specific duties may vary among departments, divisions and jobs. Incumbents typically perform a substantial portion or all of the following types of duties, as assigned:
1. Plans, organizes, and directs the work of the Public Information and Marketing department, directing, and coordinating services that keeps staff and the community engaged, proactively addresses public affairs and information, and aggressively markets the College (and the District) to prospective and current students and alumni.
2. Plans, develops, coordinates and implements programs of marketing, student recruitment, and marketing/media relations serving both internal and external audiences of the College.
3. Facilitates and creates the College’s image and ‘branding’ as well a social media presence via mobile, PDA, and computer, with the community and its potential students, sponsors, and donors. Facilitates outreach programs to ensure presence at college and community events, conferences, schools, and general meetings.
4. Advises the President and other administrators on issues related to communications (e.g., internal communications, media relations, constituency correspondence) by producing, writing, and editing materials, advising on media relations, and preparing other information for public consumption.
5. Assists and advises in communications on sensitive public issues in order to appropriately position the College with the media and general public.
6. Directs the College's media relations activities, including personal contact with media, preparation of press releases and other written communications, and providing appropriate responses to media inquiries.
7. Directs, prepares, and reviews press releases, public service announcements, photographs and other media materials on a regular basis that interpret the College to its internal and external publics.
8. Coordinates information gathering from the divisions, departments, units, offices and individuals of the college for use in preparation of news releases. This includes working with the athletic department to enhance sports coverage.
9. Develops, reviews, edits and directs production of a wide variety of communications and informational resources and materials, including fact sheets, brochures, articles, reports, news releases, advertising, and live and taped broadcasting via television and web sites.
10. Develops and implements campaigns and strategies to enhance visibility with enrollment of students, including those with special needs. Seeks out publicity to enhance the recruitment of students and business clients who may use College resources.
11. May direct the process for and development of College catalogs and related technical and promotional materials. In that capacity, manages compilation of course offerings and general information into formats and layouts suitable for public distribution and access.
12. Performs other related duties as assigned that support the objective of the position.
13. Required to abide by all District policies and procedures including Board Policy 3050 – Code of Professional Ethics.


Qualifications and Physical Demands


Qualifications
Knowledge and Skills

  • The position requires professional knowledge of the principles, practices and techniques of public information, public relations and community outreach programs.
  • Requires considerable specialization in marketing communications and public information. 
  • Requires considerable knowledge of media relations.
  • Requires considerable knowledge of methods used for student recruitment and retention. 
  • Requires knowledge of the principles and practices of promoting higher education, including fee-based services.
  • Requires knowledge of departmental and project budgeting techniques and financial management. 
  • Requires working knowledge of the principles of management and supervision, including performance measurement. 
  • Requires skill at using a computer and peripheral office equipment for personal use and presentations. 
  • This includes software applications for spreadsheets, word processing, database management, and specialized packages/applications. 
  • Requires advanced written and oral language and human relations skills to influence internal and external customers, make formal presentations, conduct training, and to manage the performance of others. 
  • Requires sufficient math skills to perform business financial calculations and statistical analysis. 
  • Requires advanced human relations skill to adapt to diverse personalities and styles, establish harmony and cooperation with work teams inside and outside the District, facilitate group discussions, make formal presentations, apply strategy in discussions, and carry out complex negotiations. 

    • Abilities

  • Requires the ability to perform the essential responsibilities and functions of the position. 
  • Requires the ability to develop and implement annual goals and objectives for a function and specific programs and promotions. 
  • Requires the ability to learn and apply applicable requirements of the education code and College policies. 
  • Requires the ability to develop and maintain productive relationships with college staff, community members, media representatives and co-workers.
  • Requires the ability to direct and prepare press releases and other materials. 
  • Requires the ability demonstrate sound judgement and creativity in the application and interpretation of events, situations, rules and regulations.
  • Requires the ability to write in a professional manner, proofread and edit accurately, and compile presentation-quality reports. 
  • Must be able to train and provide direction to others and to organize and manage multiple projects.
  • Requires the ability to work flexible hours as the job requires, including evenings and weekends.

    • Physical Abilities
  • The general physical demands, working conditions, and essential job functions associated with this classification will be kept on file with the Office of Human Resources. 
  • Essential functions will vary by position. 
  • As defined by Title I of the Americans with Disabilities Act (“ADA”) and California’s Fair Employment and Housing Act (“FEHA”), the District shall engage in a timely, good faith interactive process with employees or employment applicants who are requesting or are in need of reasonable accommodations and, provide reasonable accommodations for employees or employment applicants who, because of their disability, are limited in or unable to perform one or more of the essential functions of their job in accordance with applicable state and federal law. 

    • Education and Experience

    The position typically requires a Master’s degree in Business, Communication or Journalism public policy, or related discipline. Bachelor’s degree and eight years of experience may be accepted. Communications, Marketing, Public Relations, Advertising and Social Media are preferred fields of experience. Or, any combination of education and experience which would provide the required equivalent qualifications for the position.


    Licenses and Certificates

    Requires a valid driver license.


    Working Conditions
    Work is performed indoors where minimal safety considerations exist.
    This job specification describes the general nature of the work performed, representative duties as well as the typical qualifications needed for acceptable performance. It is not intended to be a complete list of all responsibilities, duties, work steps, and skills required of the job.

    Note: D.E.I.A. - Diversity, Equity, Inclusion, Accessibility, and Anti-Racism
         The Coast Community College District (Orange Coast College, Golden West College, and Coastline) continues to strengthen our efforts around diversity, equity, inclusion, access, and anti-racism. The Coast Community College District is focused on creating a culture of inclusive excellence by uplifting employees and students through an environment that is equitable, diverse, inclusive, and accessible. We have a strong focus and importance on D.E.I.A. and Anti-Racism (Diversity, Equity, Inclusion, Accessibility) and will be actively listening, assessing, and evaluating this throughout each stage of the application, recruitment, and interview process.


    Conditions of Employment

    IN-HOUSE ONLY:  
    This position is open to internal permanent and temporary Coast Community College District (CCCD) employees to apply. External candidates are not eligible to apply.  If you are not a current active employee with CCCD, please do not apply at this time.  


    Note: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.


    This is an IN-HOUSE ONLY -  permanent, general funded, full-time, 12-months per year classified position. The normal hours of work will be Monday through Friday 8:00 am to 5:00 pm, with the flexibility to occasionally work extended hours and/or weekends, if necessary, to meet the department's needs.  The effective date of employment will be arranged with the supervisor. The District provides medical, dental, and vision insurance for the employee and eligible dependents and life insurance for the employee.   
         (Salary Schedule:  DG-9)
      
    Regular attendance is considered an essential job function; the inability to meet attendance requirements may preclude the employee from retaining employment. The person holding this position is considered a mandated reporter under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in Coast Community College District policies, procedures, and Title IX. (Reference: BP/AP 5910 ) The Coast Community College District celebrates all forms of diversity and is deeply committed to fostering an inclusive environment within which students, staff, administrators, and faculty thrive. Individuals interested in advancing the District's strategic diversity goals are strongly encouraged to apply. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose.
     
     Pay Philosophy:
         Coast Community College District, through policies, practices, and other benefit programs, delivers a fair and equitable total compensation program that promotes equal employment opportunity, inclusion, and workforce vitality. In general, it is the policy of the District to place new employees at the first step of the salary grade. All movement on the salary schedule will occur July 1 of each year for all classified employees.  
     
         Application Requirements:
         Application materials must be electronically submitted online at http://www.cccd.edu/employment  to be considered for employment. 

     

    Incomplete applications, application materials submitted by mail, and documents not requested in the job announcement will not be considered. Please note that the district does not return materials submitted in the application process (copies of original supporting documents are acceptable). 

     

    A complete application packet includes:

  • A complete Coast Community College District Online Employment Application.
  • Responses to Supplemental Questions (please provide clear and detailed responses, as they will be carefully evaluated to determine the most qualified candidate(s) to be invited for an interview; please do not paste your resume, put "see resume" or "N/A", or leave blank).
  • A Cover Letter highlighting your experiences relevant to this position and addressing the minimum and essential qualifications, including your demonstrated evidence of D.E.I.A. (Diversity, Equity, Inclusion, Access).  (upload as a separate attachment - PDF recommended).
  • A Current Resume of professional and educational background and experience (upload as a separate attachment - PDF recommended).

    •        

      Submit an application online at:
           http://www.cccd.edu/employment
      
       Coast Community College District – Human Resources
       1370 Adams Avenue, Costa Mesa, CA 92626

     

    Individuals who need reasonable accommodations in accordance with ADA should notify the Human Resources Office for assistance or call 714.438.4716.

     

    *Note:  We have a strong focus and importance on D.E.I.A. and Anti-Racism (Diversity, Equity, Inclusion, Accessibility) and will be actively listening, assessing, and evaluating this throughout each stage of the application, recruitment, and interview process. 
     
     Submission of all required application information and materials is the responsibility of the applicant. All application materials become the property of the Coast Community College District and will NOT be copied or returned. To ensure consistency and fairness to all applicants, please do not submit materials in addition to those requested. Additional materials will not be considered or returned. Be sure to complete all questions and sections of the application. If you do not know an answer, please indicate so, but do not leave any space blank.
     
     All applications will be screened under a process of utmost confidentiality by a committee of representatives from the college community. Please note: Possession of the minimum qualifications does not ensure an interview.
     
     Any documents that you are unable to attach can be emailed to     [email protected]  Emails must clearly indicate the job you are applying to and your full name.


    Additional Information

    Selection Procedure

    • All online applications received by the application deadline will be screened to determine which applicants meet the minimum qualifications as stated in the job announcement. Please note: Possession of the minimum qualifications does not ensure an interview.
    • Applicants wishing to apply for more than one position must submit separate application materials for each desired position.
    • Applicants who meet the minimum qualifications and who are also deemed to possess the highest committee evaluation will be invited to an interview.
    • If any travel is required for an applicant to participate in person during the interview process, this will be done so at the candidate's own expense . 
    • During the interview, candidates may be asked to conduct a short oral demonstration/presentation on a previously announced topic as well as participate in a writing exercise, or hands-on practical. 
    • Consideration will also be given to factors in addition to education and experience, including but not limited to professional development, ability to work with others, and commitment to meet student needs.
    • The search committee will rate the candidate's responses to the interview questions, the demonstration/presentation, and the applicable writing exercises and/or hands-on practicals. Based on this rating, a number of candidates will be recommended to move forward and will be invited for a second-level interview.
    • The hiring manager will conduct reference checks on the final candidate. The district reserves the right to contact the current or most recent employer and to investigate past employment records of applicants selected for interviews.
    • The campus President will make the final recommendation for employment to the Board of Trustees.
    • The start date will be determined based on the needs of the campus and the conditions of employment as posted in the job announcement/recruitment.
    • Applicants who are eliminated from consideration will be notified by email. All applicants are requested to provide an email address in their online application. Candidates should not expect official notification of the status of their candidacy until the Board of Trustees has acted upon the College's recommendation for employment.
    • The District reserves the right to extend the deadline, re-advertise the position, or delay filling this position based on the needs of the District and the student population we serve.


     

    Employment Information

    • Regular attendance is considered an essential job function; the inability to meet attendance requirements may preclude the employee from retaining employment.
    • The person holding this position is considered a mandated reporter under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in Coast Community College District policies, procedures, and Title IX. (Reference: BP/AP 5910)
    • The Coast Community College District celebrates all forms of diversity and is deeply committed to fostering an inclusive environment within which students, staff, administrators, and faculty thrive. Individuals interested in advancing equity and inclusion goals are strongly encouraged to apply. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose.

     

    The SELECTED CANDIDATE is required to complete the following prior to employment:

    • Provide a Certificate of Tuberculosis Exam for initial appointment (Note: The certificate must be renewed every 4 years as a condition of continuing employment).
    • Have fingerprints taken by a Live Scan computer at the candidate’s expense (Clearance must be received prior to the first day of employment).
    • Present original documents for proof of eligibility to work in the United States including a Social Security Card; (Note: We are unable to sponsor or take over sponsorship of an employment Visa at this time.) AND
    • Participate in a new hire onboarding appointment with an Employment Services Representative.

     

    Coast Community College District is an Equal Opportunity Employer
           The Coast Community College District is committed to employing qualified administrators/managers, faculty, and staff members who are dedicated to student learning and success. The Board recognizes that diversity in the academic environment fosters awareness, promotes mutual understanding and respect, and provides suitable role models for all students. We are committed to hiring and staff development processes that support the goals of equal opportunity and diversity, and equal consideration for all qualified candidates. The District does not discriminate unlawfully in providing educational or employment opportunities to any person on the basis of race, color, sex, gender identity, gender expression, religion, age, national origin, ancestry, sexual orientation, marital status, medical condition, physical or mental disability, military or veteran status, or genetic information.
        
       The Coast Community College District is a multi-college district that includes     Coastline College,  Golden West College ,  and Orange Coast College .  The three colleges offer programs in transfer, general education, occupational/technical education, community services, and student support services. 
      
     Since its founding in 1947, the Coast Community College District has enjoyed a reputation as one of the leading community college districts in the United States. Governed by a locally elected Board of Trustees, the Coast Community College District plays an important role in the community by responding to the needs of a changing and increasingly diverse population.


     

    Coast Community College District Title IX
         https://documents.cccd.edu/2023CCCD_ASFSR.pdf (Download PDF reader)

     

    This direct link 2023 Coast Community College District Annual Security And Fire Safety Report (Download PDF reader)  is the 2023 Annual Security and Fire Safety Report for Coast Colleges. The crime statistics for calendar years 2019, 2020, and 2021 were submitted to the U.S. Department of Education as required under the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. A hard copy can be provided from one of the Campus Safety Offices.  Please contact any of the Campus Safety Offices for any questions regarding the report.


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