Head of Brand Marketing

Job Summary:

As the Head of Brand Marketing at Wisconsin Athletics, you will spearhead the strategic direction and execution of all marketing initiatives, playing a pivotal role in enhancing brand visibility, engagement, and revenue generation for our athletic department. You will lead a multifaceted team responsible for marketing, social media, digital strategies, fan communications, branding, fan events and promotions, ensuring alignment with departmental objectives while maintaining brand integrity across all channels.
Key Responsibilities:
1. Develop and implement comprehensive marketing strategies to elevate the profile of our athletic programs, events, and initiatives among diverse target audiences, including students, alumni, fans, and the community.
2. Provide visionary leadership to a talented team of marketing and communications professionals, fostering collaboration and creativity to drive impactful campaigns and initiatives.
3. Conduct in-depth market research and analysis to define fan personas and customer segments, identify trends, and uncover opportunities within the collegiate sports landscape, guiding strategic decision-making processes.
4. Oversee the creation of compelling content across digital and traditional platforms, leveraging social media, websites, e-mail newsletters, print materials, and advertising campaigns to engage and captivate our audience.
5. Collaborate closely with internal stakeholders, such as coaches, athletes, and administrative staff, to identify synergies and align marketing efforts with their objectives and priorities.
6. Cultivate and manage strategic partnerships with external entities, including sponsors, media outlets, and vendors, to maximize exposure and revenue-generating opportunities for the department.
7. Utilize data analytics and key performance indicators (KPIs) to measure the effectiveness of marketing initiatives, driving continuous improvement and optimization of marketing strategies.
8. Stay abreast of industry trends, best practices, and emerging technologies, leveraging insights to innovate and enhance our marketing efforts continuously.
9. Uphold and enforce the department's brand standards and guidelines, ensuring consistency in messaging, imagery, and tone across all communications channels.
10. Serve as a prominent ambassador for the athletic department, representing our brand at internal and external forums, including meetings, presentations, and community events.
This role presents an exciting opportunity to lead the marketing efforts of a dynamic collegiate athletic department, driving engagement, revenue growth, and brand awareness in alignment with our mission and objectives.

Responsibilities:
Provides strategic direction and leadership for administration of sports and other key areas within the Athletics Department. Serves as executive staff member of the Athletic Director's Senior Management Team responsible for a $150 million, 23 sport, National Collegiate Athletic Association (NCAA) Division I Intercollegiate Athletic Program.

• 50% Assists with overall strategic planning efforts for the athletics program
• 20% Provides oversight of major administrative areas and department initiatives which may include sports administration and other key functions within the athletics division
• 5% Exercises supervisory authority, including hiring, transferring, suspending, promoting, managing conduct and performance, discharging, assigning, rewarding, disciplining, and/or approving hours worked of at least 2.0 full-time equivalent (FTE) employees
• 5% Responsible for policy development, budget planning, and ongoing staff development
• 15% Develops, communicates, and monitors goals for areas of responsibility that support strategic plans and department initiatives
• 5% Ensures compliance with department policies as well as bylaws, rules, regulations, and interpretations of the National Collegiate Athletic Association (NCAA) and all applicable conferences with which the University may be affiliated

Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.
For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion

Education:

Required
Bachelor's Degree
Marketing, communications, business administration, or a related field
Preferred
Master's Degree

Qualifications:

o Extensive experience in marketing leadership roles, ideally within the sports industry or consumer-facing brands.
o Deep understanding of marketing principles, strategies, and tactics, with a proven track record of driving successful campaigns and initiatives.
o Exceptional leadership, communication, and interpersonal skills, with the ability to collaborate effectively with diverse teams and stakeholders.
o Proficiency in digital marketing platforms, content management systems, and analytics tools.
o Strong analytical skills and problem-solving abilities, coupled with a passion for innovation and continuous improvement.
o Demonstrated ability to manage budgets, prioritize tasks, and thrive in a fast-paced environment.

Work Type:

Full Time: 100%
It is anticipated this position requires work be performed in-person, onsite, at a designated campus work location.

Appointment Type, Duration:

Ongoing/Renewable

Salary:

Minimum $150,000 ANNUAL (12 months)
Depending on Qualifications
Employees in this position can expect to receive benefits such as:
- Generous vacation, holidays, and paid time off;
- Competitive insurances and savings accounts; retirement benefits;
- Season tickets for Badger football, men's basketball and men's hockey, and/or the varsity sports pass, and apparel.
More Benefits information can be found at https://hr.wisc.edu/benefits/ . 

Additional Information:

Conditions of Appointment: This is a 100% Limited appointment. Salary will be assigned within the appropriate range, commensurate with the candidate's qualifications and experience. An excellent benefits package is also included. Successful applicants are responsible for ensuring their eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without need of employer sponsorship) on or before the effective date of appointment.
Unless confidentiality is requested in your online application, information regarding the names of applicants must be released upon request. Finalists cannot be guaranteed confidentiality.
UW-Madison conducts criminal background checks for final candidate(s).

How to Apply:

This job posting will remain open until filled, however to ensure full consideration, complete applications must be received by June 27, 2024. Please complete the online application and attach a cover letter addressing your qualifications and experiences specifically relating to the responsibilities of this position, a comprehensive resume, and contact information for at least three professional references. The hiring unit will notify finalists prior to any communication with these references.
Applicants selected to participate further in the selection process will be notified directly. All applicants will be notified once a final selection has been made and the search has been completed.

Contact:

Kayla Weisensel
[email protected]
608-262-6340
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.

Official Title:

Sr Associate Athletic Director(AT020)

Department(s):

A42-INTERCOLLEGIATE ATHLETICS/GENERAL OPERATNS/ADMIN

Employment Class:

Limited

Job Number:

300988-LI

 
The University of Wisconsin-Madison is an Equal Opportunity and Affirmative Action Employer.
Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence through diversity and encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, click here
If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website: https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/
Employment may require a criminal background check. It may also require you and your references to answer questions regarding sexual violence and sexual harassment.
The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).
The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department .