Executive Director, Web Marketing

This position is 100% on campus

Salary Range: $91,458/year or higher, commensurate with experience and/or education

JOB SUMMARY
The Executive Director of Web Marketing directs and governs the University’s website content in accordance with University Policies and strategic objectives related to institutional reputation and brand positioning, constituency communications, student recruiting and other largely externally focused university communications. The Executive Director designs, creates, and maintains the appearance and functionality of the university’s public website, which represents UHD's virtual presence for engagement, information, and branding for both the university community and the general public. The Executive Director manages relationships with University Web Technicians and external vendors whose products and services are used for the maintenance and enhancement of the website.

DUTIES

• Conceptualizes, designs, and maintains UHD home page and other key university web pages, including those that support the President's and other administrative initiatives, recruitment and retention activities, the university events calendar, and general information pages.
• Supervises web team and leads the University Web Technicians.
• Manages services and products provided by external vendors required to manage, maintain and enhance the university website.
• Provides guidance to university departments on best practices for their websites and social media as well as maintaining current, relevant pages.
• Manages configuration for university site analytics and analyzes data on the website usage and traffic patterns.
• Leads project planning and management for new websites, assigned web-related projects, and provides ongoing status updates and proactively solves problems as they arise.
• Develops information architecture of the university website. 
• Monitors the site to ensure compliance with all state and federal regulations, local policies, and copyright issues.

MARGINAL DUTIES

• Performs all other duties as assigned

SUPERVISORY RESPONSIBILITIES

Direct Reports: Full-time and student employees. 

Delegation of Work: Regularly assigns work to subordinate(s).

Supervision Given: Has primary responsibility for conducting performance evaluations and making recommendations for hiring and dismissing employees.

KNOWLEDGE, SKILLS, AND ABILITIES

Knowledge:

• Knowledge of web content management systems, graphic/web design principles.
• Knowledge of trends, issues, and accepted practices of web and digital marketing.
• Knowledge of social media sites and related trends and practices.
• Knowledge of search engine optimization (SEO) techniques.
• Knowledge of website accessibility.
• Knowledge of website performance techniques.
• Knowledge of Google Analytics, Siteimprove, or comparable website monitoring tools.

Skills:

• Exceptional organizational skills.
• Strong analytical and problem-solving skills.
• Excellent interpersonal and communication skills.
• Strong project management skills.

Abilities:

• Ability to write and edit website copy with an emphasis on marketing communication.
• Ability to create graphics and edit photos for use on websites, working knowledge of Photoshop, Illustrator, or other comparable graphics applications.
• Ability to be flexible and adaptable to change.
• Ability to communicate tasks and ideas.
• Ability to communicate effectively with a wide range of individuals and constituencies in a diverse community.
• Ability to read and react to website analytics and to make appropriate decisions.
• Ability to stay abreast of changing trends and practices in web and digital marketing.
• Ability to effectively lead and manage a team of web professionals.

WORK LOCATION AND PHYSICAL DEMANDS

Primary Work Location: 

• Works in an office environment.

Physical Demands:

• Work is performed in a typical, comfortable interior work environment which does not subject the employee to any unpleasant elements.
• Individual has discretion in relation to walking, standing etc., and has minimal exposure to physical risks.

EEO/AA

Required Education:

• Bachelor's degree 

Required Experience:

• Minimum of seven (7) years of related job experience

License/Certification:

• None required

Preferred Qualifications

• Master's degree
• Demonstrated track record of building and optimizing web experiences in higher education environments

About University of Houston Downtown

The second-largest university in Houston, the University of Houston-Downtown (UHD) is a comprehensive, four-year, urban university in the heart of downtown. Led by President Loren J. Blanchard, UHD is a community of diverse faculty, staff, students, and regional partners dedicated to nurturing talent, generating knowledge, and driving socioeconomic mobility for a just and sustainable future.  

Since opening its doors in 1974, UHD has grown in size, scope, and service, now offering 46 bachelor’s and 11 master’s degree programs and 17 fully online programs within its four colleges: Marilyn Davies College of Business, College of Humanities & Social Sciences, College of Public Service, and College of Sciences & Technology.

UHD educates approximately 15,000 students annually. With more than 77% of UHD’s students coming directly from Harris County, UHD is not just a university in Houston, but Houston’s University and an Anchor Institution for the region.

UHD is recognized as a Hispanic-Serving Institution, a Minority-Serving Institution, and a Military-Friendly School. While the student population is largely Hispanic at 53% and African-American at 20%, more than 64 countries are represented. Furthermore, UHD has the most affordable tuition among four-year universities in Houston, and its graduates have the lowest student loan debt in the state. Importantly, 70% of UHD freshman students are the first in their families to attend college.

UHD is one of the four distinct and separate components of the University of Houston System, which also includes the University of Houston, University of Houston-Clear Lake, and University of Houston-Victoria.  Instructional Sites operated by UHD are University of Houston-Downtown Northwest, University of Houston-Downtown at Lone Star College-Kingwood, and University of Houston-Downtown at HCC-Coleman College.

The University of Houston is an Equal Opportunity/Affirmative Action institution and recognizes protected classes of race, color, sex (including pregnancy), genetic information, religion, age (40 and above), national origin, disability, veteran status, sexual orientation, gender identity or status, and gender expression as required by federal law. Veterans and persons with disabilities are encouraged to apply.