Enrollment Marketing Manager-School of Law

Emory University is a leading research university that fosters excellence and attracts world-class talent to innovate today and prepare leaders for the future. We welcome candidates who can contribute to the diversity and excellence of our academic community.

The Enrollment Marketing Manager at Emory Law will be responsible for developing and executing integrated marketing and communications plans that recruit and on-board students for all degree programs. The position reports to the Associate Dean for Marketing and Communication and works in partnership with the admission team.

 

JOB DESCRIPTION:

 

• Plan, produce, and promote video, photo, social, digital, and print storytelling targeted toward engaging prospective, admitted, and matriculating students, in collaboration with departmental colleagues.
• Propose recommendations for new initiatives that aid enrollment and create detailed plans for successful implementation.
• Plan, develop content, and execute annual email campaigns (nearly 300), tracking, and reporting on key metrics.
• Assist admission staff in transition to a new customer relationship management system (CRM).
• Work with admission team to develop editorial calendar for texting platform.
• Work with advertising agencies to plan, develop content, and monitor campaigns that attract Juris Master (targeted toward working professionals) and Master of Laws (international candidates) degree candidates.
• Manage timelines, budgets, and production for digital and print communication pieces, including accepted students viewbook, travel brochures, degree brochures, annual employment report, cost of living guide, student postcards, event materials, and programmatic fact sheets, among others.
• Manage print production and mailings, working with vendors, as necessary.
• Work with admission and marketing & communication colleagues to plan and produce online and in-person recruiting events, such as orientation, open houses, admitted student events, affinity group events, and webinars.
• Coordinate photo shoots and video production with students, faculty, and staff.
• Establish metrics, monitor campaign performance, and implement data-driven changes that further improves performance.
• Periodically conduct evaluations, surveys, and focus groups to help improve future projects.
• Other duties, as needed.

MINIMUM QUALIFICATIONS:

• A bachelor's degree in communications, public relations, marketing, art or other related field. Additional related experience may be considered in lieu of a degree.
• Five years of experience in the development of marketing and informational materials, writing/research, project management and/or information technology.
• Knowledge of publishing and other related software.
• Demonstrated creativity in the design of marketing, public relations or educational programs and communications materials.

To Apply:

• Complete the online application
• Include a cover letter specific to this position indicating examples of experience with the job duties as well as how you meet the minimum qualifications and proficiencies related to job duties.  

Candidates will be considered on a rolling basis until the position is filled. 

To ensure the safety of our campus community, the COVID-19 vaccine is required. For more information on the University and Hospital policies and potential exemptions, please see our website.

Emory University is dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, gender, genetic information, age, disability, sexual orientation, gender identity, gender expression, and veteran's status. Emory University does not discriminate in admissions, educational programs, or employment on the basis of any factor stated above or prohibited under applicable law. Students, faculty, and staff are assured of participation in University programs and in the use of facilities without such discrimination. Emory University complies with Executive Order 11246, as amended, Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veteran's Readjustment Assistance Act, and applicable executive orders, federal and state regulations regarding nondiscrimination, equal opportunity and affirmative action. Emory University is committed to achieving a diverse workforce through application of its affirmative action, equal opportunity and nondiscrimination policy in all aspects of employment including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training. Inquiries regarding this policy should be directed to the Emory University Department of Equity and Inclusion, 201 Dowman Drive, Administration Building, Atlanta, GA 30322. Telephone: 404-727-9867 (V) | 404-712-2049 (TDD).

Emory University is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation, please contact the Department of Accessibility Services at 404-727-9877 (V) | 404-712-2049 (TDD). Please note that one week advance notice is preferred.

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