Enrollment Communications Coordinator

Eastern Washington University, United States

Updated: almost 2 years ago
Location: Cheney, WASHINGTON
Deadline: 07 Jul 2022

Posting Details
Posting Details


Position Title Enrollment Communications Coordinator
Posting Number 2022051EP

Position Information


Classification Title Coord-Degree Completion
Working Title Enrollment Communications Coordinator
Classification Code 1353
RCW Exemption Criteria 13 - Counseling of Students
EWU Position Number E99257
CUPA Code No Match
FLSA Exempt - Administrative
Bargaining Unit PSE
% Full Time 100
Salary / Wage Range PS - 106
Salary Information
The salary range for this position is $43,588 (minimum) up to $48,000. Where the hired candidate will begin within this range is dependent on education, experience and skills. 
Anticipated Start Date
Term of Appointment 12
Location Cheney
County Spokane
Project Description
Project Duration
Background Check Yes - Both
Responsible HR User Saundra Godin
Responsible HR User Email address [email protected]

Posting Text


Job Summary
We are currently seeking skilled and team-oriented applicants for the following position: Enrollment Communication Coordinator
Enrollment Communication Coordinator is responsible for reporting on and supervising the Student Communication Center and creating training materials for student staff. The coordinator will support the development of communication content and maintenance of the CRM for Enrollment Services. The coordinator will assist in events and activities that support overall new student enrollment. This position works under the supervision of the Enrollment Marketing Manager to write, build, and implement effective communications that attract and nurture prospective students. The coordinator will research best practices in enrollment marketing and communications and design creative content that will effectively influence student behaviors to enhance student success and recruitment. In collaboration with the Enrollment Communications team and the Office of Marketing and Communication, the person in this position translates enrollment strategies and priorities into social media, text, email, phone, and print campaigns. The Enrollment Communication Coordinator must be available for regular evening and occasional weekend work.
The candidate selected for this position will be rewarded with competitive compensation and a comprehensive benefits package which includes highly subsidized health/dental plans, retirement plan with 100% university match, generous paid vacation and sick leave, 12 paid holidays (adjusted accordingly), tuition waiver benefit and more!
EWU expands opportunities for personal transformation through excellence in learning.
About Eastern Washington University
Eastern Washington University is a regional, comprehensive public university located in Cheney and Spokane, Washington, with programs offered throughout the state and online with an enrollment of over 12,000 students. Eastern is one of six state-funded four-year institutions of higher education in Washington reporting to its own Board of Trustees.
Eastern’s 300-acre main campus is located in Cheney, a community of 11,000 residents 16 miles southwest of the state’s second largest city, Spokane. Eastern also offers programs in downtown Spokane at the Brand new Catalyst building and on the Riverpoint Campus which is shared with Washington State University. Eastern also offers program throughout the state based on the needs of the community. Eastern offers an array of bachelor’s and master’s degrees and one applied doctorate in physical therapy. EWU offers 135 fields of study, 9 master’s degrees, 12 graduate certificates, 39 graduate programs, 1 educational specialist degree, and 1 applied doctorate to more than 10,000 enrolled students.
Tribal Land Acknowledgement
Eastern Washington University resides within the traditional homelands of the Spokane People and other tribes who are connected through their shared history of this region. This land holds their cultural DNA and it is their Ancestors who are here and bring forth the knowledge of this place—the knowledge that comes from the land.
Diversity Statement
EWU does not discriminate in its programs and activities on the basis of race, color, creed, religion, national origin, citizenship or immigration status, sex, pregnancy, sexual orientation, gender identity/expression, genetic information, age, marital status, families with children, protected veteran or military status, HIV or hepatitis C, status as a mother breastfeeding her child, or the presence of any sensory, mental, or physical disability or the use of a trained guide dog or service animal by a person with a disability, as provided for and to the extent required by state and federal laws.
Conditions of Employment
This position, during the course of university employment will be involved in the receipt of, or accountability for, university funds or other items of value, as well as the unsupervised access with the developmentally disabled, vulnerable adults or children under the age of 16. The offer of employment is contingent upon successful completion and passing of a background check prior to beginning employment.
All new employees must comply with EWU Immunization Policy 602-02 and provide proof of immunity or vaccination to MMR and proof they are fully vaccinated against COVID-19 before beginning work at EWU. Waivers for the immunization requirements are available for medical or sincerely held religious beliefs.
  • COVID-19 Vaccination and Exemption Information link: https://inside.ewu.edu/hr/


This position is covered by the Public School Employees’ Collective Bargaining Agreement.
Physical Demands
Optional: Contact Saundra Godin in Human Resource Services at [email protected] to obtain a copy of the Essential Functions Analysis which will describe conditions of employment, such as physical and mental demands.
Pre-Placement Physical No
Hearing Test No
Medical Monitoring Post Hire No
Protective Equipment
Required Qualifications
  • Bachelor’s degree or equivalent experience
  • One or more years of communication or marketing experience
  • One or more years of supervisory experience
  • Strong project management skills
  • Strong copywriting and copyediting skills
  • Ability to prioritize and communicate across multiple levels of the business
  • Excellent interpersonal communication skills to effectively work within a diverse community, to establish and maintain good working relationships with alumni, faculty, staff, students, and the public, and to express ideas clearly and concisely
  • Proficiency in Microsoft Office applications including Excel, Word, and Outlook (or familiarity with similar products)
  • Proficiency in Adobe Creative Cloud applications, including InDesign, Dreamweaver, Illustrator
  • Excellent problem resolution skills
  • Excellent attention to detail
  • Must be available for regular evening and occasional weekend work
  • Commitment to diversity, inclusivity, and cultural humility
Preferred Qualifications
  • Bachelor’s degree in communications, public relations, writing, statistics, English, creative writing, marketing, business analytics, or a related field
  • Experience working in higher education
  • Demonstrated experience managing a CRM or CRM implementation
  • Experience working in or managing a call center
  • Bilingual ability: Spanish preferred
Other Skills and Abilities
Work Schedule Type Alternate
Work Schedule
Position will be expected to work at least 40 hours per week, regular schedule negotiable.
Evenings M-Th will be required. Some travel, including nights and/or weekends may be required.
Posting Date 06/23/2022
Open Until Further Notice No
Closing Date 07/07/2022
Screening to Begin 07/08/2022
Special Instructions to Applicants
It is strongly recommended that you print a copy of these instructions and the position posting before you begin to complete the online application, as the instructions will not be viewable once you begin the application process.
Required documentation includes all of the items listed below.
  • Attach a detailed cover letter in which you explain how you meet each of the required qualifications [and preferred qualifications, if applicable]. It is preferred that you provide that information in a bulleted list or within a table within your cover letter.
  • Attach a chronological resume including work history and major duties, education, and any specialized training or skills related to the position. List at least 3 professional references including: names, titles, organization name, phone numbers, email addresses, and connection to you (these can be identical to the references listed on the application).
  • Complete the online application form and respond to the online questions, if applicable.
  • Diversity Response – As an equal opportunity employer with a multicultural staff and student population, we are interested in how your qualifications prepare you to work with diverse faculty, staff, and student populations representing various cultures and backgrounds that may be different from your own. You will be asked to attach a diversity response as part of the online application process: Please describe how you will apply an approach that is supportive to the diverse needs, including universal access, of our students, faculty, staff, and the public.
    		•
    Application Types Accepted Profile

    Job Duties


    % of Time 55
    Responsibility / Duty
    Interpret and Convey Eastern’s vision and goals through student communication center activities:
    • Supervise student staff members responsible for outreach from the Student Communication Center;
    • Develop training materials in partnership with the Enrollment Marketing Manager, Admissions, Financial Aid and Running Start;
    • Develop appropriate communication plans with Admissions, Financial Aid, Dual Enrollment and other campus units to make sure appropriate and timely messaging is shared with students;
    • Develop, manage, and participate in communication campaigns consistent with enrollment goals;
    • Actively seek to stay informed on industry trends and best practices in social media, text, email, phone and print communications for audiences in higher education;
    • Understand the profile of target markets to inform strategy;
    • Conduct focus groups and/or surveys of continuing and prospective students to enhance insight into student choices to inform improvement of existing efforts;
    • Works with campus stakeholders to ensure communication aligns with the needs of prospective students in underrepresented groups, including but not limited to first-generation, lower socioeconomic, ethnic minority, adult learner, and returning students.
    • Assist in the development of reports, queries, and analytics to determine outreach efforts, ROI, and new student behavior;
    • Assist supervisor in budget management of the Student Communication Center.
    Essential Function Indicator Yes
    % of Time 25
    Responsibility / Duty
    Communication strategies:
    • Document CRM processes and develop workflow solutions to reduce data errors;
    • Manage and complete deduplication of records within the CRM system;
    • Monitor, build, implement, and revise communications using CRM software;
    • Create content for marketing materials, emails, and campaigns;
    • Clean lists and upload cleaned list data into the CRM;
    • Collaborate with EWU Admissions, Financial Aid, Running Start and campus partners in staff trainings;
    • Work to fully leverage the CRM for internal efficiencies and improved student experience;
    • Complete special projects and serve on committees as assigned;
    • Partner with EWU Marketing and Communication in the development of communication and marketing to prospective students as well as the development of digital and collateral pieces;
    • Follow federal, state, and institutional policies, including data retention policies and data security policies.
    Essential Function Indicator Yes
    % of Time 20
    Responsibility / Duty
    Train users and provide support to new student enrollment functions:
    • Coordinate with Admissions territory managers to achieve conversion goals and ensure a seamless experience for prospective students consistent with University mission and strategic plan;
    • Work with Admissions, Dual Enrollment, Financial Aid and campus partners to understand needs, make recommendations, and incorporate processes (workflows, tasks, and dashboards);
    • Recommend, implement, test, deploy and train Enrollment Services staff and campus partners on CRM improvements;
    • Participate in new student enrollment events and visits as needed;
    • Provide customer service for students;
    • Perform related duties as assigned.
    Essential Function Indicator Yes

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