eCommerce Marketing Strategist

Position Title:
eCommerce Marketing Strategist

Job Group:
Professional & Scientific

Required Minimum Qualifications:
Bachelor’s degree and 3 years of related experience

Preferred Qualifications:
Experience with Salesforce products, including Commerce Cloud, Marketing Cloud, and Service Cloud. 
Experience in using Adobe Creative Suite, and ability to create compelling and accurate artwork that appropriately follows and represents all brand standards.
Foundational understanding of basic HTML, CSS, and responsive design.
Experience authoring both journalistic and creative content for purposes including but not limited to: email marketing, social media marketing, internal newsletters, presentations, website content.
Experience in working within a CMS or ERP. 
Experience developing cohesive marketing strategies and extrapolating conclusions based on data.
Knowledge of digital accessibility for web content, including digital documents.
Experience in product development, pricing, and eCommerce.

Job Description:

The Department of Extension and Outreach at Iowa State University is seeking qualified candidates for the position of eCommerce Marketing Strategist, which will be classified as a Marketing Specialist II, for the Extension Store to manage all internal communications, social media, and product details. In addition, this position would also assist in the strategic planning of marketing Extension and Outreach tangible and digital educational products to the general public.

The eCommerce Marketing Strategist will lead the development of all art files used in creative digital applications, which may or may not include email marketing, social media marketing, presentations, newsletters, promotions, and landing pages. They may also lead the development and execution of all paid digital advertisement strategies with guidance from their supervisor. The position will author written content independently for various audiences, both internal and external, for marketing and journalistic purposes, as well as manage, author, and disseminate an internal monthly newsletter to all staff.

Together with the Digital Properties Manager, this position will regularly collaborate with Advancement marketing and communications staff and as needed, program area product managers and specialists, on vertical marketing opportunities. They will regularly work with Advancement marketing and communications staff to ensure Extension Store brand positioning materials align with ISU Extension and Outreach organizational marketing plans and brand direction.

They will also assist in the development and day-to-day management of user journeys for vertical markets within Salesforce Marketing Cloud. Creation and management of promotional landing pages and other unique eCommerce website page types may be required. The ability to research and analyze product data to determine promotional opportunities, with the assistance of their supervisor, and execute website modifications as needed will be necessary.

Product creation, management, and removal from the system will be a regular portion of weekly duties. This may include the need for regularly communicating with product managers about incoming shipments, pricing, demand, and more. Building and archiving of product web pages in a product management system will be ongoing.

The successful candidate will perform the above duties; provide timely and excellent customer service to all internal and external customers; and operate in an ethical manner in accordance with State, Federal, and organization policies and operations.

Candidates must be legally authorized to work in the U.S. on an on-going basis without sponsorship.

Level Guidelines
• Intermediate-level position with solid professional and/or technical skills working under general supervision to achieve goals
• Applies broad, working knowledge of the principles of the field to moderately complex, difficult, and varied problems and issues
• Exercises judgment within defined procedures and practices to determine appropriate action and resolve problems
• Responds to a broad range of inquiries and requests
• May provide training and/or direction to lower-level staff
• May lead projects of moderate scope and complexity
• Provides guidance to students

Appointment Type:
Regular

Number of Months Employed Per Year:
12 Month Work Period

Time Type:
Full time

Pay Grade:
PS807

Application Instructions:

To apply for this position, please click on “Apply” and complete the Employment Application. Please be prepared to enter or attach the following:
1) Resume/Curriculum Vitae
2) Letter of Application/Cover Letter
If you have questions regarding this application process, please email [email protected] or call 515-294-4800 or Toll Free: 1-877-477-7485.
Why Choose ISU?
Our Iowa State Employees enjoy comprehensive health and work life benefits, including medical and dental; as well as:
• Retirement benefits including defined benefit and defined contribution plans
• Generous vacation, holiday and sick time and leave plans
• Onsite childcare (Ames, Iowa)
• Life insurance and long-term disability
• Flexible Spending Accounts
• Various voluntary benefits and discounts
• Employee Assistance Program
• Wellbeing program
• This job may also be eligible for flexible work schedules and flexible workplace options that may include flexible working hours and a hybrid working environment.

Original Posting Date:
March 20, 2024

Posting Close Date:
April 7, 2024

Job Requisition Number:
R14275