Director/Senior Director, Digital Revenue Strategy

Auburn University, United States

Updated: about 3 hours ago
Location: Auburn, ALABAMA
Deadline: ;

Position Details
Position Information


Requisition Number S3549P
Home Org Name Digital Marketing
Division Name Director Intercollegiate Athletics
Position Title Director/Senior Director, Digital Revenue Strategy
Job Class Code BA50/BB99
Appointment Status Full-time
Part-time FTE
Limited Term No
Limited Term Length
Job Summary
Auburn University Athletics is accepting applications for a Director/Senior Director of Digital Revenue Strategy! This individual manages the daily operations of the Marketing and Digital Strategy team, with a focus on driving revenue growth through effective digital revenue strategies. Drives revenue growth by providing leadership to the employees within the Marketing and Digital Strategy team to include digital marketing, automation, website and app, and social media strategy. Works closely with the leadership team to ensure that all digital initiatives align with the overall revenue strategy of Auburn Athletics.
Why should YOU consider a career with Auburn University?
  • Auburn University was named by Forbes Magazine as one of the state of Alabama’s best employers, with employees staying an average of ten years!
  • Competitive employee benefits + state retirement plan.
  • Tuition assistance for you and your dependents.
  • Generous leave policies (including paid parental leave!)
  • The satisfaction of knowing YOU are a part of providing the premier academic experience at Auburn and the life-changing work our students and employees perform.


Learn more about Auburn’s impact, generous employee benefits, and thriving community by visiting aub.ie/working-for-auburn.
It’s a Lifestyle: The Auburn/Opelika area is a page right out of Southern Living magazine with an idyllic small-town feel, perfecting a unique balance between a close-knit community and driving consistent growth and development. Paralleling the exponential growth of Auburn University, the Auburn/Opelika area boasts services and amenities that cater to any interest. We’re proud of our top school systems, city services, award-winning restaurants, and the infectious spirit of life in a college town. You can find us nestled halfway between the beach and the mountains in a lower-cost-of-living area, two hours outside of Atlanta or Birmingham. If you’re new to Auburn, we’d love to introduce you. If you’re already acquainted with Auburn, we’ll keep it simple: it’s time to come home!
Our Commitment: Auburn University is committed to a diverse and inclusive campus environment. Visit auburn.edu/inclusion to learn more about our commitment to expanding equity and inclusion for all.
Essential Functions
  • Assists with the supervision of daily operations and employees of the Marketing and Digital Strategy team to include digital marketing, automation, and social media strategy while focusing on driving revenue growth through digital revenue strategies.
  • Leads the daily activities of the Marketing and Digital Strategy team and assumes responsibility for all facets of the team’s operations. Responsible for executing plans to optimize digital outreach through initiatives such as email marketing, organic and paid social media, and digital marketing campaigns. Seeks to leverage automation to increase interactions with the Auburn community.
  • Assists with developing a comprehensive social media strategy that meets the strategic needs of the Auburn athletic programs while driving revenue and engagement. Implements and monitors a system to monitor and report sales achieved via digital channels.
  • Exhibits a culture of collaboration between Digital Revenue Strategy team, Ticketing (operations, sales, and customer service/retention), and auxiliary partnership (Auburn Sports Properties, RevelXP, etc.) units to maximize opportunities for lead generation and revenue growth.
  • Assists the War Eagle Productions, Fan Experience, and Community Relations teams in achieving their goals of producing high-quality content and fostering engagement. Provides support with the Fan Experience team to maximize game promotion, attract record crowds, and enhance the in-venue experience for fans. Provides support to the Strategic Communications team to ensure consistency in messaging across departments while strengthening the brand of student-athletes, Auburn Athletics, and Auburn University. Creates strategies to continually improve the in-venue experience and elevate the Auburn brand. Assists in identifying opportunities for community engagement and outreach, as well as optimizing the student experience.
  • Complies with all applicable National Collegiate Athletic Association (NCAA) and Southeastern Conference (SEC) regulations in the performance of job duties.
  • Performs other related duties as assigned.


Additional Functions of a Senior Director:
  • Manages and supervises the daily operations and employees of the Marketing and Digital Strategy team including Digital Marketing and Automation, and Web and Social Strategy while focusing on driving revenue growth through digital revenue strategies.
  • Assists, develops, and manages a comprehensive social media strategy that meets the strategic needs of the Auburn athletic programs while driving revenue and engagement. Improves the user experience on the Auburn Athletics website, generating leads and opportunities for revenue growth. Implements and monitors a system to monitor and report sales achieved via digital channels.
  • Works in partnership with the Senior Associate AD, Marketing & Revenue Generation to execute the vision of the unit, as well as the overall external affairs vision. Serves as a part of the External Leadership Team, collaborating with other department heads to optimize revenue, enhance the game experience, maintain coherence in public relations messaging, and position Auburn as an industry leader in all areas of External Affairs.

Supervisory Responsibility
Full supervisory responsibility for other employees is a major responsibility and includes training, evaluating, and making or recommending pay, promotion or other employment decisions.

Minimum Qualifications


Minimum Qualifications
Senior Director
  • Bachelor’s degree
  • 5 years of experience in an Intercollegiate Ticket Operations environment in digital or email marketing, business operations, sales or ticket management, or related fields.


or
  • Master’s degree
  • 3 years of experience in an Intercollegiate Ticket Operations environment in digital or email marketing, business operations, sales or ticket management, or related fields.

Director
  • Bachelor’s degree
  • 4 years of experience in an Intercollegiate Ticket Operations environment in digital or email marketing, business operations, sales or ticket management, or related fields.

or
  • Master’s degree
  • 2 years of experience in an Intercollegiate Ticket Operations environment in digital or email marketing, business operations, sales or ticket management, or related fields.

Minimum Skills, License, and Certifications


Minimum Skills and Abilities
  • Knowledge of best practices in digital marketing and delivering qualified traffic, conversion, and revenue.
  • Ability to manage multiple projects and prioritize effectively in a fast-paced environment.
  • Strong communication and presentation skills.
  • Ability to be detail-oriented in a fast-paced high pressure environment.
  • Demonstrated working relationships with administrators, support staff, constituents, coaches and student-athletes.
  • Excellent administrative, organizational, time management, computer application, communication and personnel management skills.
  • Ability to see information in print and/or electronically.
Minimum Technology Skills
Minimum License and Certifications

Desired Qualifications


Desired Qualifications

Posting Detail Information


Salary Range $50,300-$100,400
Job Category Athletics Support
Working Hours if Non-Traditional 7:45a - 4:45p, M-F, nights and weekends as needed
City position is located in: Auburn
State position is located: Alabama
List any hazardous conditions or physical demands required by this position
Posting Date 04/16/2024
Closing Date
EEO Statement
Auburn University is committed to an inclusive and diverse campus environment. Women, underrepresented groups, individuals with disabilities and veterans are encouraged to apply.
AUBURN UNIVERSITY IS AN AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER. It is our policy to provide equal employment opportunities for all individuals without regard to race, sex, religion, color, national origin, age, disability, protected veteran status, genetic information, sexual orientation, gender identity, or any other classification protected by applicable law.
Special Instructions to Applicants
Quick Link for Internal Postings https://www.auemployment.com/postings/44804

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