Director, Product Management

Director, Product Management
American Public University System 

The Director of Product Management plays a key role in driving the Product strategy, portfolio assessment and the development, launch, and continuous improvement of programs offerings. The Director of Product Management reports to the Associate Vice President, Product Management.

Responsibilities: 

• Own product strategy, roadmap, product launch process and drive execution effectively with stakeholders.
• Define and prioritize the product roadmap based on market research, competitive analysis, and customer feedback.
• Define and gain cross-functional alignment around the product roadmap.
• Track product performance metrics, including enrollment, customer satisfaction, retention, and graduation.
• Capture and analyze product-related data and data-driven insights within the organization.
• Establish processes to use customer feedback, internal team feedback, and an overall product plan to optimize product portfolio.
• Work with the Portfolio Growth team to build on the growth roadmap.
• Collaborate with Academic, Development, Finance, Content and Marketing, Legal and Accreditation and other stakeholders to define product requirements, prioritize development efforts, and ensure on-time, high-quality product delivery.
• Conduct market and competitive analysis to identify customer needs, industry trends, competitive positioning.
• Work with Product Marketing to develop product positioning and messaging that resonates with our target audiences. Ensure product messaging is consistent across all channels and aligns with business objectives.
• Collaborate with cross-functional teams to ensure ongoing success of product portfolio.
• Foster a culture of innovation, collaboration, and continuous improvement within the product management team.

Requirements/Education: 

• Bachelor’s or Master’s degree in business, marketing, or a related field or equivalent work experience
• 7+ years of product management experience in product management or similar roles
• Strong understanding of the higher education industry and student engagement
• Proven track record of developing and launching successful products.
• Strong analytical skills and data-driven decision-making abilities, with proficiency in leveraging user insights, market data, and analytics tools to inform product strategy.
• Ability to work collaboratively with cross-functional teams.
• Strong analytical and problem-solving skill. 
• Experience working remotely with a distributed team.

Max Salary 110,000k. 

About Us: 

American Public University System (APUS) is an Online University based in Charles Town, WV.  Our company has over 100,000 students.  Our emphasis is educating our nation’s military and public services communities with quality and affordable education.  APUS provides partnership and commitment in helping students realize the dream of a higher education and the opportunities that brings.  

It is the policy of American Public University System (APUS) to afford equal opportunity to all qualified persons.  We treat all qualified individuals equally as to their recruitment, hiring, assignments, advancements, compensation, and all other terms and conditions of employment.  American Public University System (APUS) does not discriminate on the basis of race, color, religion, creed, sex, age, national origin, sexual orientation, or physical, mental, or sensory disability, or any other characteristic protected by law.

Colorado, California, Washington and NYC Pay Transparency Statement

If you are a resident of Colorado, California, Washington or New York City and this role is available remotely, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request.  Please send an email to [email protected]