Director of Sports Marketing & Promotions, Athletics (1429)
Pocatello - Main
Institution Information
Idaho State University, established in 1901, is a Carnegie-classified doctoral research and teaching institution, with a culture built on trust, compassion, stability, and hope. ISU serves over 12,000 students in Pocatello, Meridian, Twin Falls, and Idaho Falls. Students and faculty at ISU are leading the way in cutting-edge research and innovative solutions. We are proud to offer exceptional academics nestled in the grand, natural beauty of the West. We invite you to apply to be a part of our University community!
Job Description
The Director of Sports Marketing and Promotions is responsible to lead and execute all planning, operations, and elements of the ISU Athletics Department marketing and engagement functions with a high standard of excellence. This position is directly responsible for the creation, implementation, and execution of ISU Athletics marketing and fan engagement initiatives. These initiatives should enhance ISU Athletics’ brand and focus on introducing new dynamic experiences at ISU Athletic competitions and other events, and drive ticket sales and attendance. The position shall focus on implementing strategic marketing plans to connect and engage with both internal and external constituents including but is not limited to: season ticket holders, donors, fans, students, ISU faculty and staff, corporate partners, community members, and alumni. This position is also responsible for creating, designing, and executing effective gameday activities, social media initiatives, and promotions.
Key Responsibilities
● Develop, implement, and execute comprehensive annual marketing plans for each of the 15 sports.
● Design and implement marketing strategies that increase attendance and revenue, as well as enhance the fan experience and gameday atmosphere for home contests.
● Coordinate all aspects of digital and traditional advertising and promotion, game-day video board content, and marketing content to be delivered on ESPN+ broadcasts. Work closely with ISU
Athletics Associate Athletic Director of Sports Information & Media
Relations, the Executive Director of the Bengal Athletics Boosters, and the Sr.
Associate AD for Development to promote home competitions, events, campaigns,
and special initiatives.
● Hire, schedule, organize, and oversee sports marketing student interns, paid employees, and volunteers to provide meaningful experience and deliver excellent quality support to student-athletes and programs.
● Assist with fulfillment of corporate partner inventory with Bengal Sports Properties/Learfield, ISU’s third-party MMR Rights Holder.
● Create a desirable game-day experience and direct and organize game-day activities.
● Other duties as assigned.
Minimum Qualifications
● Bachelor’s degree in marketing or other applicable field
● 1 - 3 years experience in college athletics
● Fluent in Adobe computer programs (Indesign, Photoshop, Premier)
● Graphic design experience
● Positive attitude and ability to work as a team
● Ability to work independently and coordinate multiple tasks
● Ability to work nights and weekends
● Excellent verbal and written skills
Additional Information
You must submit your CV/resume, cover letter, and list of three (3) professional references, including current contact information. This position will remain open until it is filled; however, priority consideration will be given to applications received prior to April 29, 2024. Salary will be commensurate with education and experience. Benefits include comprehensive health, dental, and vision; life insurance; disability plan; employee assistance program (EAP); excellent retirement options and company contribution; and generous paid time off/sick leave accrual. All offers of employment are conditional pending the successful completion of a background investigation, provided by HireRight.
Posting Number: req2198
Type: Working 12 months per year
Position: Non-classified Staff
Division: Athletic Administration
The State of Idaho is committed to providing equal employment opportunities and prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on their race, color, religion, political affiliation or belief, sex, national origin, genetics, or any other status protected under applicable federal, state, or local laws.
The State of Idaho is committed to access and reasonable accommodations for individuals with disabilities, auxiliary aids and services are available upon request. If you require an accommodation at any step in our recruitment process, you are encouraged to contact (208) 334-2263 (TTY/TTD: 711), or email [email protected].
Preference may be given to veterans who qualify under state and federal laws and regulations.
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