Director of Marketing (Marketing Leader), IU Bloomington

Cover letter strongly recommended.

VP COMMUNICATIONS & MARKETING (UA-VPCM-IUBLA)

University Communications and Marketing provides strategic leadership to protect, advance, and elevate the university's brand and reputation in Indiana and around the world.

We create guiding resources for and collaborate with communications and marketing partners across all IU campuses, schools, departments, and centers.

Indiana University is seeking a Director of Marketing for Indiana University Bloomington. This is an opportunity for an exceptional leader in marketing and communications to establish and successfully execute multi-faceted marketing and communications strategies to advance the campus's success. Serving as the senior marketing and communications leader for the IU Bloomington campus, they will influence and partner with campus leaders and marketing and communications leads, serving as a member of the Vice President of University of Communications and Marketing (UCM) leadership team.  

Department Specific Responsibilities

• Oversees day-to-day marketing and brand strategy for the IU Bloomington campus.  
• Develops strategic marketing and communications strategies to drive success of IU Bloomington's 2030 Strategic Plan.
• Serves as senior advisor and strategic partner to the IU Bloomington's marketing and communications professionals.
• Works collaboratively in cross-functional teams to develop and execute scalable marketing and communications campaigns, while ensuring consistent delivery of the brand across channels.  
• Develops an integrated marketing and communications plan, advising campus leadership, and marketing/communications leaders through IU Bloomington on overall marketing and communications, brand strategy, positioning, and messaging.
• Leads and coordinates marketing strategies for IU Bloomington including brand, marketing, and advertising, in partnership with leaders and team members with UCM.

General Responsibilities

• Directs overall operations and strategy for the marketing and communications function by providing oversight and direction within a large multi-faceted department or multiple departments.
• Hires, trains, evaluates, coaches, assigns work, sets goals and objectives, determines staffing needs, sets strategic priorities, and directs the work of people leaders within marketing.
• Manages relationships with various internal and external stakeholders; determines marketing needs, projects, and programs to align with objectives and goals and coaches people leaders on processes such as the development of marketing timelines related to such initiatives.
• Advises on best practices for strategic marketing plans to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
• Directs and manages the budget for marketing initiatives, including expenditures, revenue projections, program costs, and cost containment.
• Responds to escalated and highly complex inquiries and requests from direct reports and stakeholders; acts as a resource and explains policies, procedures, and programs.
• Monitors industry trends and best practices and implements strategic process and policy changes to optimize operations and progress toward objectives.
• Presents marketing outcomes to university leadership.

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education. 

EDUCATION

Required

• Bachelor's degree in communications, marketing, English, public relations, or related field

WORK EXPERIENCE

Required

• 5 years in relevant field
• 3 years of management experience in relevant field

Preferred

• 5 years of progressive leadership in a marketing organization for higher education, health care, or related organization
• Background across full-funnel marketing with strong communications and brand strategy experience

SKILLS

Required

• Proficient communication skills
• Maintains a high degree of professionalism
• Demonstrates time management and priority setting skills
• Demonstrates a high commitment to quality
• Excellent organizational skills
• Excellent collaboration and team building skills
• Effectively coaches and delivers constructive feedback
• Instills commitment to organizational goals
• Demonstrates excellent judgment and decision making skills
• Effective conflict management skills
• Builds and manages effective teams
• Effective leadership skills
• Ability to represent the company with external constituents
• Ability to drive multiple projects to successful completion

Preferred

• Ability to think strategically and execute tactically; a mix of high-level strategy and planning and on-the-ground tactical execution is required to be successful in this role
• Understanding the full marketing mix across paid, owned and earned channels
• Ability to work adeptly in a constantly evolving digital environment
• Exceptional prioritization, problem-solving, and project management skills
• Adept at working in a fast-paced environment and successfully juggle multiple assignments at once with tight deadlines
• Proven experience in leading through influence, partnership, and motivating teams to achieve high performance and results
• Self-starter and ability to build initiatives from scratch
• Comfortable working within a matrix organization with shared resources
• Excellent communications skills 
• Track record of success 
• Extensive knowledge and experience in marketing and communications principles and strategy
• Experience in creating and successfully implementing marketing and communications plans
• Experience in brand-building initiatives, including (but not limited to) creating highly engaging digital experiences

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Bloomington, Indiana

For full-time staff employees, Indiana University offers a wide array of benefits including:

• Multiple plan options for medical insurance
• Dental insurance
• Health Savings Account with generous IU contribution
• Life insurance, LTD, and AD&D options
• Base retirement plan contribution from IU, subject to vesting
• Additional supplemental retirement plan options
• Tuition benefit for IU classes
• 10 paid holidays per year
• Generous Paid Time Off
• Paid Parental Leave
• Employee Assistance Program (EAP)

Learn more about our benefits by reviewing our online Benefits Brochure .

Career Level: Strategic

FLSA: Exempt

Job Function: Marketing & Communications

Job Family: Marketing

Click here to learn more about Indiana University's Job Framework.

This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University’s Notice of Non-Discrimination here which includes contact information .

The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at [email protected] or by visiting IUPD.

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