Director of Marketing and Communications

Updated: about 1 month ago
Job Type: FullTime
Deadline: 24 Aug 2022


Campus: Tempe

Dir Marketing

Job Description

Under administrative direction, responsible for developing and implementing strategic marketing plans, tactical initiatives and solutions, branding identities for each program and event, and coordinating campaigns which cultivate excellence.

Job Family

Marketing & Media Relations

Department Name

Alumni Association



Grant Funded Position

This is not a grant funded position and is not contingent on future grant funding.

Salary Range

$80,100 - $85,000 per year; DOE

Essential Duties

  • Develops and oversees marketing plans, including consistent branding, advertising, public relations, direct marketing, promotion development, and internet marketing.
  • Supports the Alumni programs team with innovative concepts and marketing promotions.
  • Conducts and oversees constituent research activities, adjusting marketing strategy to meet changing needs of ASU alumni.
  • Establishes relationships with key constituents/partners.
  • Plans and oversees the development of promotional materials and activities including print, online, electronic media, and direct mail.
  • Develops external and internal communications and public relations efforts. Designs and plans marketing trainings for the team, chapter leaders and other presentations as needed.
  • Works with key administrators to ensure marketing consistency.
  • Oversees the Alumni website from a marketing content stand point (versus IT) including oversight of website design, enhanced reporting and tracking capabilities.
  • Supervises a staff and works collaboratively with others.
  • Prepares or oversees the preparation of a master calendar/schedule of events for use in the Association’s communications plan.
  • Determines target markets to expand audience base and decides how target market will be reached.
  • Creates, edits, and/or oversees creation of news items and articles for various news media, feature articles for various publications, and promotional or public relations material.  
  • Ensures timely posting of news and events, and continuous improvement of the Association’s electronic strategies, including social media.  
  • Monitors use of brand and graphic standards works within defined budget parameters.  
  • Collaborates with other communication professionals across the university to advance alumni engagement.

Minimum Qualifications

Bachelor’s degree in a related field and eight years of experience in marketing and product development, which includes five years in a supervisory capacity; OR, any equivalent combination of experience and/or education from which comparable knowledge, skills, and abilities have been achieved.

Desired Qualifications

  • Knowledge of effective marketing and branding activities, public relations, methods and techniques.
  • Knowledge of national media sources and editorial practices including print, television, radio and electronic/ online.
  • Experience in coordinating and supervising the work activities of others.
  • Knowledge of strategic planning and organization. 
  • Evidence of effective verbal and written communication.
  • Experience in project and budget management.
  • Skill in developing, establishing and maintaining effective relationships, both internally and externally. 

Working Environment

  • Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding and manipulating a computer mouse
  • Required to stand for varying lengths of time and walk moderate distances to perform work
  • Occasional bending, reaching, lifting, pushing and pulling up to 25 pounds
  • Regular activities require ability to quickly change priorities, which may include and/or are subject to resolution of conflicts
  • Communicate clearly perform essential functions
  • Drive University vehicle and/or cart to campus site

Department Statement

The ASU Alumni Association works to advance Arizona State University by enriching the lives of more than 540,000 alumni around the world, students and friends and fostering their lifelong connections while continuing to provide services and programs to alumni. The ASU Alumni Association enhances the alumni experience, honors traditions, advances the university and strengthens alumni leadership.

ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report
In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

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Employment Verification Statement

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Instructions to Apply

Application deadline is 3:00PM Arizona time on the date indicated.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.

Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.

ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.

Only electronic applications are accepted for this position.

IMPORTANT NOTE: What is the meaning of “equivalent combination” in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four year Bachelor’s degree is equal to four years of experience.

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