Director of Communications

Updated: 2 days ago
Location: Miami, FLORIDA
Job Type: FullTime

Summary

The Director will serve as Public Relations Officer (PRO) and will work to strengthen, protect and enhance the reputation of Barry University. This includes anticipating issues and managing communication during crises, providing strategic communications counsel and tactical execution, engaging in community/public relations and media relations, and participating in the planning and execution of high profile university projects and events.  The Director will work with appropriate campus officers to establish public relations program goals/objectives in support of the mission of the institution, including procedures for periodic performance assessment.


Essential Functions

Public Relations:      

  • Act as the primary point of contact for all media inquiries, pitching story ideas, faculty interviews, crisis communications (including hurricane preparedness and emergency notifications ), and acting as primary liaison between the media, University Administration and Office of the President. 
  • Serves as the University spokesperson and Public Relations Officer.
  • Development of a comprehensive media relations strategy to proactively promote the university’s schools, colleges, various departments and events by seeking high-level placements in print, broadcast and online media.  Collaborate with the AVP for Marketing on the development & implementation of the strategy.  
  • Cultivate and enhance collaborative working relationships with the press and publicity community. 
  • Increase media opportunities by identifying timely and compelling story ideas/angles.  Collaborating closely with university faculty, staff, and administrators to identify potential public relations and story opportunities to increase brand awareness. 
  • Setup interviews with expert faculty members and executives as requested by media outlets.
  • Monitor, analyze and communicate PR results on a quarterly basis
  • Manage use of media-based software programs such as Cision, Critical Mention, Florida News Clippings, etc.
  • Provide university with reports detailing secured media coverage.
  • Capture and store information on all media outlets and any other institutions or groups that work with the university on PR related activities:

Create and maintain a database of all internal and external constituents that interact with our internal PR unit or external PR firm; capture all outreach and engagement activities with the contacts; record the outcome of the relationship with all captured contacts.

Writing/Editing:

  • Provide writing and editing services for the Office of the President, including but not limited to speeches, newsletters, and web content.
  • Create story ideas and provide writing and editing services for university newsletters (eg. Alumni, Social Work, Career Services, CCSI, Theology, RISE, etc.)  and magazine(s). 
  • Write stories for external media promotional opportunities. 
  • Collaborate with the marketing team to review and edit copy for external ad placements and external/internal videos, and content development for video scripts as well as concepts for the actual video shoots
  • Writing pitches and press releases for distribution, and editing the press releases that may be created by others in the Barry community.
  • Profile creation - work with the office of Institutional Research (IR) to write, edit and update higher education profiles in which we have a presence
  • Assist with writing of university announcements or notices
  • Maintain and update the University’s online newsroom
  • Write and edit various internal/external guides such as the University’s Experts List and Escalation Guide
  • Create Q&As and then write Alumni Spotlight stories that are requested from the various schools, colleges and departments
  • Work with the Department of Public Safety to write content for internal emergency notifications and emergency notices that are sent out to the media; create templates for timely warnings as they relate to the Clery Act
  • Writing and editing of editorial/advertorial pieces and blogs (print and online ) for academic programs or other university services.
  • Editing of various events programs
  • Writing/editing of bios for various members of the Barry community
  • Creative content development as needed.

Social Media:

  • Collaborate with the AVP for Marketing on the development of a comprehensive social media strategy that addresses all constituent groups and is consistent with the overall brand marketing strategy. 
  • Collaborate with the AVP for Marketing on content development or the curation of content for use on social media channels. 
  • Collaboration with the marketing team on the development of the social media content calendar for the university’s official social media channels.
  • Regular review/monitoring of social media platform analytics.
  • Provide direction as needed to the Social Media Coordinator for socialization of formal university events (during) and reviews and feedback strategy
  • Assist with the development of training modules on effective social media engagement techniques for university employees.

.   CONTRACT MANAGEMENT & TRAINING:

  • Oversee contract and provide leadership to the external PR/Marketing support firm.
  • Act as the primary relationship manager with the university’s PR firm(s) of record as needed. 
  • Provide professional development opportunities on media training for senior administrators/faculty and others at least two times per academic year.

All other duties as assigned.


Qualifications/Requirements

  • Bachelor’s Degree in Public Relations, Communications, Journalism or English required. Master’s Degree in Public Relations, Communications, Journalism or English preferred.
  • 5-8 years of related experience.
  • Must have superior written/oral communication and editing skills.
  • Must possess excellent organizational and leadership skills.
  • Must have the ability to persuade and direct, whether verbally or through the written word, in order to orchestrate or coordinate activities for the completion of numerous projects.
  • The Director is required to work at the main campus and may need to travel to other locations at times.

Benefits: Barry University offers a comprehensive benefits package to full-time employees that includes health, dental, vision, life insurance, retirement, tuition assistance, paid time off and work/life balance initiatives such as wellness programs, spirituality in the workplace, and training and development.

Barry University is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.


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