Director of Communications and Marketing

• Acts as the GSE’s point of contact for all media and public relations inquiries. 
• Cultivates media relations with press personnel. 
• Designs and oversee the development of the GSE’s Annual Impact Report. 
• Writes and edits reports, stories, and documents for the GSE. 
• Designs, edits, and manages website content and functionality; design, edit, and manages newsletters, statements, and press releases. 
• Maintains the School’s mailing lists; work with campus communication partners as well as externally contracted designers and partners to develop GSE public relations materials. 
• Works with GSE faculty, staff, students and alumni to ensure that all programs and offices are effectively advertised. 
• Develops and oversee GSE’s blog site. 
• Manages GSE social media platforms in support of the GSE’s marketing, branding, and visibility goals.
• Serves as a member of the Dean’s Senior Leadership Team.

Information about the benefits provided to Rutgers employees can be found at: http://uhr.rutgers.edu/benefits/benefits-overview

• Bachelor’s degree in marketing, communications, public relations, journalism or related field; or an equivalent combination of education and/or experience. 
• A minimum of five years of marketing or related experience that includes success in leading successful comprehensive marketing campaigns.

• Self-starter and requires the ability to think strategically.
• Must have impeccable oral and written communication skills along with exceptional organizational skills. 
• Computer and technology literacy to include industry standard software and tools. 
• Ability to plan and produce events and materials in a timely and cost-effective manner. 
• Ability to work with a wide variety of people in a collaborative way. 
• Demonstration of broad functional experience in market development, market research, and data analysis, 
• Experience in brand and reputation development. 
• An accessible and collegial leadership style is a prerequisite, as is the creativity and energy to convince and persuade varying constituencies of new ideas and directions.

• Master’s degree in marketing, communications, public relations, journalism or related field. 
• Experience in and beyond higher education; experience in developing and executing successful integrated marketing and recruiting strategies. 
• Demonstration of broad functional experience in market development, market research, ROI, and data analysis in a higher education environment. 
• Understanding of inbound marketing, campaign management, workflows, and customer relationship management.
• Experience leading digital marketing, web development and management, direct marketing, advertising, public relations, event marketing, social media, and creative services.

• Ability to work during evenings and weekends, as needed