Director, Employer Solutions - Funnel GTM

General Information

Location:

US-AZ - Phoenix

Position Type:

Full Time

Virtual Eligible:

Yes

Job Category:

Marketing

Ref #:

6785
Description and Requirements

Are you searching for a rewarding, fulfilling position that offers challenging work and the ability to make a big impact while working side-by-side with a team of fun, innovative people? Ideally, would you like this position to be with an organization that makes a positive contribution to the world? If so…we would love to hear from you!
About Us
University of Phoenix is a leading higher education institution founded in 1976 by Dr. John Sperling. Our mission is to improve the lives of our students, their families and future generations through higher education. Our values (which hopefully you share) are: Brave. Honest. Focused.
Our University values and embraces all team members and their unique perspectives. We fundamentally believe in fostering an environment which deeply respects, celebrates, and actively encourages a diverse workforce. We are committed to hiring – and learning from – those who share our passion to help others achieve their educational aspirations.
We offer excellent benefits, an effective recognition program, and outstanding learning and development tools, including tuition vouchers for employees and their qualified family members.

About the Position

 

The Director, Employer Solutions - Funnel GTM directs the development and activation of the University’s go-to-market and engagement strategy for the Employer Solutions – Funnel GTM team and partners with various teams within Marketing to activate communication touches and drive revenue growth across the portfolio of the University’s education solutions for employers. The Director, Employer Solutions - Funnel GTM translates institutional strategy to marketing requirements and go-to-market plans, developing pilot initiatives and activation opportunities, project plans, briefing in those requirements, driving implementation, identifying and solving issues, monitoring results and refining plans as needed, and optimizing performance of the go-to-market plans.  Additionally, the individual partners with the Employer Solutions – Branding GTM, Channel, Creative and Marketing Operations teams, Workforce Solutions and other key stakeholders in the business, and external resources to deliver on objectives.

What You’ll Do

 

1. Direct the development and activation of the University's Employer Solutions – Funnel go-to-market plans; collaborate with leadership to develop pilot initiatives, activate opportunities and other programs to drive revenue growth; oversee implementation of go-to-market strategies and other initiatives, resolution of issues, and data analysis to ensure successful implementation and optimization of outcomes.

2. Implement data-driven strategies to optimize processes and scale workflows across the sales and marketing technology stack throughout the revenue lifecycle in support of all channels within the University’s go-to-market plans related to education solutions for employers. Stay up-to-date on the latest demand generation, lead generation and RevOps trends and best practices.

3. Develop a strong partnership with Workforce Solutions and Professional Development leaders; provide data insights, develop new workflow processes and refine targeting based on sales goals. In collaboration with sales leadership, execute digital marketing strategies, including website updates, that target net new accounts and existing alliance relationships to support new sales, cross-sell and upsell opportunities for the University’s portfolio of education solutions for employers. Deliver data driven insights to support employer segmentation, ideal customer profile, persona development, and customer journey mapping.

4. Design and execute workflows within CRM that support sales funnel conversions, account engagement and intent data platform to convert marketing prospects to sales qualified leads.

5. Provide counsel and recommendations for continued optimization and performance improvement of Funnel GTM strategies, as appropriate, to business and functional leadership; develop briefs and activate approved testing roadmap elements to address business problems represented, leveraging insights from research, data and learnings, in line with the strategic direction of the University; monitor and optimize efforts that better meet business needs, while driving revenue growth from Employer Solutions products and services.

6. Build strong working relationships and work collaboratively with IT, Operations, Legal and Compliance, Creative and Channel teams to bring to life all Employer Solutions – Funnel engagement initiatives through various means, including communication touches such as phoenix.edu, email, direct mail, SMS Text, Phone and other new technologies throughout the engagement experience.

7. Partner with Marketing Analytics to track and analyze user behavior and response to contact efforts from Marketing data platforms (such as CRM, marketing automation, and intent). Optimize efforts to improve engagement and drive business results based on learnings.

8. Select, mentor, coach and evaluate staff; establish and monitor appropriate employee performance objectives; prepare and present employee performance discussions, including one-on-one meetings and quarterly check-ins; implement mentoring and coaching plans, or disciplinary action, where appropriate.

9. Perform other duties as assigned or apparent.

NOTE:  The primary accountabilities above are intended to describe the general content and requirements of this position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or most of the primary accountabilities listed above. Specific goals or responsibilities will be documented in the incumbents’ performance objectives as outlined by the incumbents’ immediate supervisor or manager.

Supervisory Responsibilities

Direct management of staff

What You Bring to the Table

MINIMUM EDUCATION AND RELATED WORK EXPERIENCE:

• Bachelor's Degree in Marketing, Communications or related field

• Seven (7) years of experience in product marketing, and/or go-to-market plan development, with a strong focus on related area(s) of responsibility, that included at least five (5) years of experience collaborating closely with sales teams to ensure marketing efforts support sales objectives and contribute to revenue generation, and at least five (5) years of experience implementing campaigns and building workflows within CRM systems, marketing automation and email platforms, intent data platforms and RevOps related technologies (such as CDP, and DMP)

 

ADDITIONAL QUALIFICATIONS:

• Experience in higher education or other verticals with a considered decision-making purchase journey 

• Strategic and analytical background 

• Collaborative nature and experience working in highly matrixed environment

• Fluent in agile methodology and processes

• Thrives under pressure and in fast-paced and changing environment

• Skilled at digesting key insights from data and conceptualizing go-to-market testing ideas and plans from scratch

• Proven experience in designing go-to-market strategies/plans spanning a broad lifecycle and a variety of segments

• Strong knowledge of marketing technology and personalization enablement 

• Strong communicator with good public speaking skills to present to senior leadership and other cross-functional groups

• Experience collaborating with both internal and external cross-functional teams in the design and execution of go-to-market plans

• Experience in developing strong partnerships with internal marketing partners cross-functionally and external agencies and media partners

• Proven experience in a progressively responsible capacity leading and/or acting as a resource to department staff as it relates to integrated marketing initiatives, processes, and activities

• High level of conceptual and strategic thinking

• Strong attention to detail and project management skills

As an Equal Opportunity employer, we particularly encourage applications from members of historically underrepresented racial/ethnic groups, women, individuals with disabilities, veterans, LGBTQ community members, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.

If you are an active-duty military member seeking employment when off-duty, compliance with Department of Defense Joint Ethics Regulation, 5500-7-R, is required prior to starting employment with University of Phoenix. You are advised to contact your base Judge Advocate General to seek such approval and answer any questions.

Pay Range


The annual pay range for this position is $98,000 (minimum), $148,100 (midpoint), and $198,200 (maximum).*

*Typical hiring range is between the minimum and midpoint of the above pay range. Actual starting base pay may vary based on factors such as education, experience, skills, location and budget.

Individuals in this role are eligible for:

• Annual Bonus Award 

Salary minimum

$98,000

Salary midpoint

$148,100

Salary maximum

$198,200

Your work is critical to helping adult learners achieve their dreams, and we’re committed to rewarding you for your efforts. We offer a competitive, comprehensive total rewards package designed to help you achieve your health, financial, educational and work-life balance goals.
 
Full-time employees are eligible for:

• Medical, dental and vision plans; Flexible Spending Accounts; Health Savings Accounts; Life and Disability insurance; and our Wellness incentive program;
• Competitive 401(k) employer match;
• Substantial tuition discount for you and eligible dependents; and,
• A generous time off package, including paid vacation, sick time and company holidays.*

*For more details around paid time off benefits, please click here .

Hourly midpoint

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Hourly minimum

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Manual Hourly Midpoint

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Manual Hourly Minimum

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Manual Hourly Maximum

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CA Hourly Rate/Range

$X or $X - $Y
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