Position Details
Position Information
Position Title | Digital Strategy and Marketing Manager |
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UIW Mission | University of the Incarnate Word is a Catholic institution that welcomes to its community persons of diverse backgrounds, in the belief that their respectful interaction advances the discovery of truth, mutual understanding, self-realization, and the common good. |
Position Summary | The Digital Strategy and Marketing Manager is responsible for creating, managing, and reporting on Search Engine Marketing (SEM) and paid web content to include multimedia, graphics, video, social media, landing pages, marketing partnerships, and advertising elements. The strategic goal of this position is to showcase the UIW story and recruit prospective students for all academic levels and programs. The Digital Strategy and Marketing Manager reports to the Sr. Director of Enrollment Services. |
Benefits | UIW has been identified year after year as one of the nation’s Great Colleges to Work For based on employee feedback. UIW offers an outstanding benefits package for full-time employees that includes medical, dental, vision, flexible spending accounts, numerous paid holidays, vacation and sick leave. Tuition benefits include UIW tuition waivers, tuition exchange programs and Brainpower Connection discounts for employees and dependents. Retirement benefits include 403b retirement plans with a 7% employer match, plus a retirement health solution. We also offer employer-paid Life/AD&D, long-term disability, pet insurance, an Employee Assistance Program (EAP), wellness programs, employee discount program, Public Service Loan Forgiveness (PSLF) eligibility and more! Please refer to the Human Resources webpage for additional details on our benefits and eligibility. |
Job Duties
Job Duty Name | Digital Marketing |
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Description of Job Duties |
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Job Duty Name | Content Development |
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Description of Job Duties |
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Job Duty Name | SEO Management & Website Support |
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Description of Job Duties |
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Job Duty Name | Collaboration and Reporting |
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Description of Job Duties |
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Job Duty Name | Social Media |
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Description of Job Duties |
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Qualifications
Knowledge Skills and Abilities |
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Required Education | Bachelor’s Degree from an accredited institution. Note than an Associate Degree/60 college hours plus two (2) additional years of relevant experience will be considered in lieu of said education. |
Required Work Experience |
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Preferred Qualifications |
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Required Certifications, Licenses or Registrations | None specified. |
Work Hours | Monday through Friday 8 a.m. to 5 p.m. with occasional extended hours or weekend work for special projects. |
Physical Demands | None specified. |
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