Digital Marketing Specialist, College of Engineering & Applied Science

Current UC employees must apply internally via SuccessFactors > http://bit.ly/UCEMPL

Founded in 1819, the University of Cincinnati ranks among the nation’s best urban public research universities. Home to more than 47,000 students, 10,500 faculty and staff and 330,000 alumni, UC combines a Top 35 research university with a physical setting The New York Times calls “the most ambitious campus design program in the country.”

With the launch of Next Lives Here, the Cincinnati Innovation District, a $100 million JobsOhio investment, eight straight years of record enrollment, worldwide leadership in cooperative education, a dynamic academic health center and entry into the Big 12 athletic conference, UC’s momentum has never been stronger. UC’s annual budget tops $1.6 billion and its endowment totals $1.9 billion.

The Mission of The College of Engineering and Applied Science is to provide a world-class educational experience of engineering, computing, and applied sciences from undergraduate through doctoral levels. CEAS is looking to expand the frontiers of knowledge and disseminate this information to the scientific community, industry, government, and the general public. CEAS is also looking to foster partnerships with industry, the broader educational community, and local, state, and federal governments to expand access and diversity.

Provide support for digital marketing and communication initiatives, including content and measurement. Responsible for developing and managing digital marketing strategies and campaigns and the college website.

• Manage digital marketing calendar.
• Develop undergraduate and graduate lead generation strategies to achieve recruitment and enrollment targets.
• Create digital marketing strategies & tactics to attain undergraduate and graduate engagement goals.
• Work closely with college’s marketing and communications team to provide content and creative direction to maximize campaign performance.
• Review, copyedit, approve, and publish digital content.
• Responsible for managing market research, benchmarking, and databases to optimize the performance of digital strategies.
• Manage student survey databases.
• Work closely with agency partner to track, manage, and strategize digital advertising placements and performance.
• Create and update digital marketing dashboard and reporting.
• Manage and assess college’s analytics, utilizing and reporting data to provide guidance for marketing and communication initiatives.
• Perform related duties based on departmental need. This job description can be changed at any time.

• Bachelor's Degree.
• Five (5) years of revelant work experience in lieu of education requirement.

One (1) year of relevant work experience.

• Experience with AEM and SEO.
• Experience with Google Ads and Google Analytics.
• Understanding of Web Content Accessibility Guidelines (WCAG).
• Experience with Slate.
• Proficiency with SEO tools.
• Superb verbal and written communication skills.
• Strong interpersonal skills.
• Strong problem-solving skills.
• Ability to work well in a team environment.
• Strong time management skills.
• Excellent multitasking skills.
• Strong analytical skills.
• Highly developed attention to detail.
• Ability to work in a fast-paced environment.
• Ability to prioritize tasks and meet deadlines.

• Office environment/no specific unusual physical or environmental demands.

A Resume and Cover letter are required and must be submitted as part of the online application process. Also, submit the following:

• Two (2) examples of lead generation campaigns you’ve created that achieved outcomes. Be prepared to explain how you developed it, the analytics of success and opportunities for improvement.
• Two (2) - three (3) references upon request for final stages of hiring process.

Compensation and Benefits

UC offers a wide array of complementary and affordable benefit options, to meet the financial, educational, health, and wellness needs of you and your family. Eligibility varies by position and FTE.

• Competitive salary range starting in the mid $40,000’s dependent on the candidate's experience.
• Comprehensive insurance plans including medical, dental, vision, and prescription coverage.
• Flexible spending accounts and an award-winning employee wellness program, plus an employee assistance program.
• Financial security via our life and long-term disability insurance, accident and illness insurance, and retirement savings plans.
• Generous paid time off work options including vacation, sick leave, annual holidays, and winter season days in addition to paid parental leave.
• Tuition remission is available for employees and their eligible dependents.
• Enjoy discounts for on and off-campus activities and services.

The University of Cincinnati, as a multi-national and culturally diverse university, is committed to providing an inclusive, equitable and diverse place of learning and employment. As part of a complete job application you will be asked to include a Contribution to Diversity and Inclusion statement.

The University of Cincinnati is an Affirmative Action / Equal Opportunity Employer / Minority / Female / Disability / Veteran.

REQ: 90642