Digital Marketing Specialist

Updated: 3 months ago
Job Type: FullTime
Deadline: 19 Jun 2023


Campus: Tempe

Digital Marketing Specialist

Job Description

The Digital Marketing Specialist for Global Launch's Marketing Department is responsible for managing and optimizing the pipeline, ensuring lead generation health, and improving conversion rates.

Reporting to the Marketing and Communications Manager and in collaboration with the marketing team, the Digital Marketing Specialist will learn the world of international higher education. This role requires a creative and analytical individual with a strong understanding of digital marketing strategies, lead management, and data analysis. The successful candidate will be an integral part of the marketing team, working closely with cross-functional teams to drive effective lead generation campaigns and maximize conversion rates.

This person already has the technical skills and experience needed to succeed, but is seeking an opportunity to develop and advance their career within global marketing and communications and is looking for growth potential on a diverse and innovative team.

Knowledge and Skills Needed in this position:

  • Strong knowledge of digital marketing principles, practices, and procedures.
  • Proficient in writing and editing persuasive copy for interactive media, with experience in AP style writing.
  • Familiarity with CRM software, preferably Salesforce and Pardot, and data analysis techniques.
  • Excellent communication skills with the ability to collaborate effectively with internal and external stakeholders.
  • Analytical mindset with the ability to derive actionable insights from data and drive continuous improvement.
  • Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously.
  • Actively participate in the development of new ideas or improvements in process workflow.

Job Family

Marketing & Media Relations

Department Name

Global Launch



Grant Funded Position

This is not a grant funded position and is not contingent on future grant funding.

Salary Range

$52,000 - $60,000 per year; DOE

Essential Duties

This position will help promote Global Launch’s English programs and services to an international audience using skills and creativity in:

Pipeline Management:

  • Develop and execute strategies to manage the lead pipeline effectively, ensuring a steady flow of qualified leads throughout the customer journey through Salesfroce and Pardot.
  • Implement lead nurturing programs to engage and convert prospects at different stages of the pipeline.
  • Analyze pipeline data and provide insights to optimize lead management processes, including lead scoring and segmentation.

Lead Generation Health:

  • Conduct research and identify trends in digital marketing to enhance lead generation efforts.
  • Collaborate with external agencies and internal stakeholders to curate digital content for lead generation campaigns.
  • Monitor and analyze key performance indicators (KPIs) to assess the health of lead generation activities and make data-driven recommendations for improvement.

Conversion Rate Optimization:

  • Develop and implement strategies to improve conversion rates across digital channels, including paid media campaigns (Facebook, LinkedIn, Twitter, Instagram, Google, etc.).
  • Draft, edit, and disseminate persuasive and on-brand copy for paid media campaigns to maximize conversions.
  • Conduct ROI analysis to measure the effectiveness of marketing channels and tactics, identifying areas for optimization and implementing necessary adjustment

Salesforce Data Management:

  • Utilize CRM software to track and analyze lead data, providing regular reports on lead generation performance.
  • Develop a deep understanding of Global Launch’s data architecture, manage lead communication within Salesforce, query data to make data driven decisions

Collaboration and Communication:

  • Collaborate with cross-functional teams, including executive-level staff, and external vendors, to align marketing strategies and ensure seamless execution of lead generation initiatives.
  • Communicate clearly and effectively, both verbally and in writing, to convey key messages and ensure adherence to brand positioning and strategy across all channels and formats.
  • Assist with management of a group of up to up to 6 student workers who make up the Global Launch Student Ambassador team; Day-to-day training; Troubleshooting; Assigning tasks/keeping up with tasks; Handling translation assignments.

Minimum Qualifications

Bachelor’s degree in Marketing, Journalism, Business, Digital Strategy, Communications or related field appropriate to the area of assignment and two (2) years of related experience in digital marketing, communications or business including experience with marketing project management and use of social media technologies: OR, or any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved.

Desired Qualifications

  • Experience working with international students
  • Knowledge of the principles and practices of lead nurturing strategies and tactics to engage and convert prospects.
  • Experience with Photoshop, InDesign
  • Experience with Adobe Premiere Pro, Adobe After Effects, Final Cut Pro X or related video editing programs.
  • Experience with HTML experience (Dreamweaver)
  • Experience with Microsoft Outlook
  • Experience with Google products
  • Experience with MS Excel, Salesforce
  • Experience with Pardot
  • Experience with Drupal
  • Experience with Zoom
  • Experience with International student recruitment, engagement and retention. 
  • Experience with Email marketing, automation and data analysis. 
  • Exceptional organizational and basic project management skills. 
  • Experience with Blogging, website content management
  • Experience with Conducting online forums and market research
  • Experience with major social media platforms
  • In-depth knowledge of Global Launch programs and department a plus. 

Working Environment

  • Applicant may need to be available as necessary outside of normal business hours for attendance of events to promote content online as necessary.
  • Activities are performed in an environmentally-controlled office setting subject to extended periods of sitting, keyboarding, and manipulating a computer mouse.
  • Required to stand for varying lengths of time and walk moderate distances to perform work.
  • Regular activities require ability to quickly change priorities which may include and/or are subject to resolution of conflicts.
  • Ability to clearly communicate to perform essential functions.

Department Statement

A leader in English language training and international education, Global Launch provides an environment where your creativity is celebrated and where your contributions make a direct impact on our students, partners and stakeholders. Join our team of service-oriented, ambitious risk-takers at the #1 most innovative university in the U.S. Our Global Launch team is filled with people who contribute to and achieve our goals, act with urgency and continually seek to serve each other and our students well. If you wish to work in a globally‐minded environment where you will be valued for the skills you bring to projects and be challenged to apply your abilities in new ways, then consider joining our team.

ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report
In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

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Employment Verification Statement

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Instructions to Apply

Application deadline is 3:00PM Arizona time on the date indicated.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.

Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.

ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.

Only electronic applications are accepted for this position.

IMPORTANT NOTE: What is the meaning of “equivalent combination” in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four year Bachelor’s degree is equal to four years of experience.

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