Digital Marketing Manager

University of North Carolina, United States

Updated: over 2 years ago
Location: Chapel Hill, NORTH CAROLINA
Job Type: FullTime
Deadline: 09 Nov 2021

Posting Information
Department University Development Office-250100
Career Area Public Relations/Communications/Marketing
Is this an internal only recruitment? No
Posting Open Date 10/26/2021
Application Deadline 11/09/2021
Position Type Permanent Staff (SHRA)
Position Title Public Comm Specialist - Journey
Salary Grade Equivalent GN10
Working Title Digital Marketing Manager
Position Number 20021923
Vacancy ID P013789
Full-time/Part-time Permanent/Time-Limited Full-Time Permanent
If time-limited, estimated duration of appointment
Hours per week 40
Work Schedule
Monday – Friday, 8:00 a.m. – 5:00 p.m.; occasional nights and weekends 
Work Location Chapel Hill, NC
Position Location North Carolina, US
Hiring Range $49,486 - $54,000
Pay Band Information
To learn more about the pay band for this branch and role, please see the Career Banding rates spreadsheet .

Primary Purpose of Organizational Unit
University Development’s purpose is to support the mission of the university by raising private resources to enhance financial support for students, faculty, programs and facilities. University Development provides leadership and centralized services to all development offices throughout the University, serving as a focal point for annual giving, application development and IT support; campaign management; constituent programs; corporate and foundation relations; donor relations; gift planning; gift services; industry relations; marketing/communications; parents giving; principal gifts; prospect management, research and analytics; regional programs; scholarships and student aid; talent management; university events; and volunteer engagement.
Carolina Development is proud of its donor-centered philosophy, pursuing activities that always respect the interests and intentions of the donor as well as the University. The organization’s collaborative nature is a critical component to fulfilling our mission of raising private funds to benefit the university.
Position Summary
The Office of University Development is looking for a Digital Marketing Manager to join a fast-paced marketing team that supports and celebrates all aspects of private giving at the University, including the University’s historic $4.25 billion fundraising campaign, the Campaign for Carolina. 
Reporting to the Digital Marketing Director, this role will work both collaboratively and independently to implement the marketing team’s digital marketing strategy by creating content for and managing email, digital advertising and social media campaigns, including helping to lead our integration with Salesforce Marketing Cloud and marketing automation strategies.
Equally comfortable posting to social media, updating website content or diving into digital advertising campaigns, the person in this role will have a creative mind, an eye for detail and the ability to keep multiple projects on track at the same time. They will also provide ongoing analysis and reporting around our digital initiatives, and assist with the development of website content. In addition, the Digital Marketing Manager will act as a consultant on projects for University Development partners as needed, assisting with digital marketing content and strategy.
Minimum Education and Experience Requirements
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Required Qualifications, Competencies, and Experience
The Digital Marketing Manager should excel at project management and have hands-on experience managing social media for a brand or organization, along with a continually updated knowledge of social media best practices. Experience building and sending email campaigns through an email marketing platform and building and managing digital advertising campaigns, or a willingness to learn, are essential. Strong written communication, presentation and analysis/reporting skills are required. Must be adaptable to changing priorities and developments and be able to use discretion to make real-time decisions about how best to represent the University.
Preferred Qualifications, Competencies, and Experience
A bachelor’s degree in marketing, journalism, communications or a related field and a minimum of 2 years working in a marketing or communications role. Previous experience in higher education and/or a nonprofit setting is a plus. A working knowledge of graphic design and Adobe Creative Suite, along with experience capturing digital photography and video, is preferred. Experience working in a WordPress web content management system and understanding or writing HTML, CSS and JavaScript code is a plus. Experience working in Salesforce Marketing Cloud and/or other marketing automation systems, and experience using Google Data Studio or other data visualization tools is desirable. Knowledge of UNC-Chapel Hill’s history, traditions and mission is also a plus.
Required Licenses/Certifications
Special Physical/Mental Requirements
Campus Security Authority Responsibilities
Not Applicable.
Position/Schedule Requirements Evening work occasionally, Night work occasionally, Weekend work occasionally
Special Instructions
Quick Link https://unc.peopleadmin.com/postings/214050

Office of Human Resources Contact Information
If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to [email protected] 
 
Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.
Equal Opportunity Employer Statement
The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, race, national origin, religion, sex, sexual orientation, or status as a protected veteran.

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