Digital Marketing Manager, Advancement Communications

The Digital Marketing Manager is an essential role within the Advancement Communications team, supporting all Advancement Marketing, Communications, and Stewardship strategies, goals, and objectives by building and maintaining effective metrics-based and integrated digital content across multiple channels. This position is key in developing and implementing social media outreach, web content, and other digital strategies that engage alumni and friends of Babson and inspires giving.

WHAT YOU WILL DO

• Working in collaboration with College Marketing, develop and implement social media outreach and effective web content that engages alumni, donors, and friends and promotes Advancement initiatives, events, and resources.
• Manage and grow alumni social media accounts, including Facebook group, Instagram, Twitter, and LinkedIn. Build and maintain a social media content calendar, track engagement, monitor and report analytics, and create appropriate content strategies that enhance Advancement objectives. 
• Manage social media for signature fundraising campaigns, including toolkits and volunteer/ambassador outreach.
• Serve as lead storyteller and interviewer for Babson-originated Advancement department social media content and generate content for newsletters, promotional videos, and other specialized content opportunities. Develop internal sources for content and collaborate with College Marketing and other campus partners to develop strategic, compelling platform-relevant content that engages key constituents.
• Provide staff with weekly social media content for personal social media accounts.
• Oversee content, design and delivery of a monthly Advancement newsletter and regular targeted email communications. Create a content calendar, establish a/b testing, track metrics, and analyze data to enhance and improve overall effectiveness, reach, content and process.
• Support web content strategy for alumni website, managing day-to-day updates, as well as assisting with overall content and navigation.
• Assist with graphic design and development of compelling visual content.
• Oversee image/graphic acquisition and management.
• Write a variety of content that supports communications and marketing efforts of Advancement.
• Oversee Babson Street, the College’s virtual marketplace of alumni-founded/owned businesses, including uploading of new businesses and marketing efforts to grow number of companies featured on site.
• Collaborate with Stewardship to recognize donors on digital channels.  
• Collaborate with College Marketing to amplify Advancement messaging on digital channels. Serve on the College’s Social Media Council and Editorial Meeting Group to inform social media outreach on alumni accounts.
• Assume additional responsibilities as required.

YOUR TEAM WILL INCLUDE

N/A

WHAT EDUCATION AND SKILLS YOU WILL NEED

• Bachelor’s Degree
• A minimum of 4-6 years of experience in a related field.
• Ability to be self-directed and work in a fast-paced environment, with often conflicting priorities and multiple demands is essential.
• Must have strong customer service orientation and strong verbal, organizational, interpersonal, and communication skills.
• Must be able to maintain a high degree of confidentiality at all times.
• Must have excellent typing, editing, attention to detail, and proofreading skills.
• Must have strong computer skills including proficiency in MS Office (Word, Excel, Power Point, Outlook, etc.) – other software knowledge helpful to include Millennium database and web publishing. 
• Ability to perform complex computer functions, such as database management and file merges.
• Ability to interact with various constituencies, as well as colleagues across the institution is essential – position will interface with governance, alumni, students, faculty, staff, and visitors.
• Ability to envision and propose new methods to perform tasks that support ET&A; take thoughtful risks; and accept new and ongoing initiatives, objectives, and solutions to gain sought-after results.
• Ability to anticipate and embrace change; demonstrate willingness to achieve, acquire, and utilize new skills and challenging tasks; and is flexible in changing conditions.

HOW AND WHERE YOU WILL WORK

All Babson College faculty and staff authorized to work on campus must be fully vaccinated against COVID-19, including any appropriate boosters . Proof of vaccination upon hire is required or within 21 days of becoming eligible for a booster. Contact Human Resources for medical accommodation or religious exemption requests.

ADDITIONAL SKILLS YOU MAY HAVE

Knowledge of Illustrator and Adobe Software preferred.