Digital Copywriter

Updated: 4 months ago
Location: Boston, MASSACHUSETTS
Deadline: 12 Jan 2024

General Summary: 

UMass Boston recently launched a new brand campaign with a fresh and modern creative and visual style.  As we continue to build our brand story, we seek to continue to elevate our brand voice in all our marketing channels.

UMass Boston is looking for an experienced copywriter to help improve the effectiveness of our website and digital marketing materials. The ideal candidate will have a passion for writing and possess strong written communication skills.

The digital copywriter will work with a team of marketers to help develop the brand story through digital content and storytelling, help generate leads via audience-targeted writing, and improve the overall quality of our website’s content. The individual will be primarily responsible for writing marketing copy for our website, with additional opportunities to write for print, OOH, and social campaigns. The digital copywriter will report directly to our director of creative services and work closely with our executive director of marketing and director of website development.

Examples of Duties: 

  • Develop and write persuasive, natural-language copy for digital content that meets marketing and enrollment objectives from beginning to end, while working collaboratively with designers, marketers, and web team members.
  • Conduct SEO research for high-performing keywords that align with a website’s or piece of content’s goals.
  • Write benefit-driven copy for landing pages that will generate leads and conversions among our major audiences, particularly prospective students.
  • Write engaging copy that connects with target audiences and drives desired calls to action on website.
  • Write copy for OOH, print, and social media campaigns.
  • Convey empathy and clarity through your words by seeing things from a prospective student's point of view.
  • Continuously capture and analyze the appropriate content data/metrics, insights, and best practices.
  • Meet and work with cross-functional stakeholders to incorporate educational program and UX requirements in copy and content.
  • Understand our current brand voice and have the desire and ability to refine the voice as the brand evolves.
  • Interpret creative direction and technical information and turn them into persuasive copy concepts.
  • Proofread, edit, and optimize copy for digital.


Bachelor’s degree, preferably in English, journalism, communications, advertising, creative writing, and a minimum of three (3) years of experience in advertising, communications, digital content, or journalism. The incumbent may be able to work remotely for several days a week.

  • Strong editorial, proofreading, and writing skills.
  • Strong knowledge of SEO, keyword research, and integrating keyword strategy into copy and content.
  • Experience in writing for websites and digital marketing campaigns.
  • A digital portfolio of your best work.

Application Instructions: 

Please apply online with your resume, cover letter and list of three professional references.

Review of candidates will begin following the application closing date. 

Only Internal candidates in the Professional Staff Bargaining Unit will be considered during the first 10 business days of the posting.  All other candidates will be considered after that period. 

Salary Ranges for the appropriate Pay Grade can be found at the following link: 

Grade: 31            

Salary Ranges

This is an exempt union position.

All official salary offers must be approved by Human Resources.

UMass Boston is committed to the full inclusion of all qualified individuals. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed, please contact [email protected]  or 617-287-5150.

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