Digital Communications Specialist

Updated: 4 months ago
Job Type: FullTime
Deadline: 06 Jun 2023

91649BR

Campus: Downtown Phoenix

Digital Communications Spec


Job Description

Under general direction, the Digital Communications Specialist supports the communication functions of the Watts College of Public Service and Community Solutions and its four schools. Responsibilities include, but are not limited to, creating and deploying high-impact social media, email, web and digital-screen content aimed at elevating awareness, building trust, driving enrollment outcomes, managing reputation and strategically enhancing online presence. A successful candidate for this position is a creative communicator skilled in digital marketing and social media strategy concepts, with excellent customer service instincts and a talent for copywriting, graphic design and video editing.


Job Family

Marketing & Media Relations


Department Name

PUBSRV Marketing/Communication


Full-Time/Part-Time

Full-Time


VP Code

VP/EXEC VICE PROV DPC


Grant Funded Position

This is not a grant funded position and is not contingent on future grant funding.


Salary Range

Depends on experience


Essential Duties

  • Helps develop and execute social media, email marketing and web content strategies.
  • Helps develop and maintain social media and website content calendars.
  • Develops brand-specific, strategic content for targeted distribution over the Watts College social media channels, and oversees content created and distributed by student workers in the college, School of Community Resources and Development, School of Criminology and Criminal Justice, School of Public Affairs and School of Social Work.
  • Analyzes social media, email and web content performance and determines how to improve effectiveness.
  • Contributes to the development and execution of social media advertising strategies.
  • Attends events to conduct real-time social media promotion.
  • Assists with capturing video/audio/photographic content as needed (personally or w/ a vendor).
  • Writes brand-specific content for electronic communications, website, newsletters, printed materials, fliers, brochures and video scripts related to the mission and purpose of the college and its four schools.
  • Produces newsletters and customer journeys in Salesforce Marketing Cloud, including writing, editing, formatting and dissemination.
  • Analyzes and tracks communications and determines how to improve effectiveness.
  • Engages with college leadership, marketing team members, faculty and staff to source content.
  • Helps facilitate transcription and storage of digital assets as needed.
  • Researches trends and innovations in digital marketing.
  • Maintains and adheres to brand voice and tone.

Minimum Qualifications

Bachelor’s degree in a field appropriate to the area of assignment and two (2) years of related experience: OR, or any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved.  Demonstrated experience in writing and editing online content.


Desired Qualifications

  • Evidence of effective verbal and written communication skills.
  • Experience in developing effective social media campaigns.
  • Demonstrated knowledge of online platforms including, but not limited to, Facebook, Twitter, Instagram and LinkedIn.
  • Demonstrated knowledge of Google Analytics, Salesforce Marketing Cloud, Hootsuite, Canva, Photoshop, InDesign and video editing software.
  • Experience working in a higher education and/or executive environment.

Working Environment

  • Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding, and manipulating a computer mouse.
  • Required to stand for varying lengths of time and walk moderate distances to perform work.
  • Regular activities require ability to quickly change priorities which may include and/or are subject to resolution of conflicts.
  • Ability to clearly communicate to perform essential functions.

Department Statement

The Watts College of Public Service and Community Solutions embraces students and faculty dedicated to rigorous education and research in the service of social and economic change. Areas of expertise include: improving the quality of life for individuals and families from all backgrounds; innovative approaches to public management; and nonprofit leadership and organizational effectiveness. We partner with those intent on addressing critical social issues and are confident that Phoenix and the State of Arizona can be exemplars for the future.


ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report
In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU PD at 480-965-3456.

Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources .


Employment Verification Statement

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.


Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.


Instructions to Apply

Application deadline is 3:00PM Arizona time on the date indicated.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.

Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.

ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.

Only electronic applications are accepted for this position.


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