Digital Communications Associate - American Farmland Trust

American Farmland Trust is the only national organization that takes a holistic approach to agriculture, focusing on the land itself, the agricultural practices used on that land, and the farmers and ranchers who do the work. Since our founding in 1980, AFT has helped permanently protect over 6.5 million acres of agricultural lands, advanced environmentally-sound farming practices on millions of additional acres, and helped thousands of farm families make a go of it (primarily through programs that increase farm viability and/or enhance farmland access). Long a pioneering leader, AFT is now riding a new wave of growth, driven by agriculture’s most pressing needs and opportunities. 

We believe diversity drives innovation. We are inclusive. We embrace differences. We recognize and respect the fundamental value and dignity of all our employees. We celebrate the unique traditions, heritages, and experiences our employees bring to the workplace. We are committed to creating and sustaining an inclusive culture that promotes and values diversity, and where everyone feels empowered to bring their authentic selves to work every day.

We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, expression or identity, national origin, age, disability, or genetics. In addition to federal law requirements, American Farmland Trust complies with applicable state and local laws governing nondiscrimination in employment in every location in which we have facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

What You’ll Be Working On

As an integral part of the AFT national communications team, the Digital Communications Associate will own the day-to-day maintenance and improvement of AFT’s web assets, including the main AFT website (www.farmland.org ), AFT’s Farmland Information Center (www.farmlandinfo.org ), and the America’s Farmers Market Celebration website (markets.farmland.org ). The Digital Communications Associate also plays a key role in supporting AFT’s email marketing campaigns, creating plans for website upgrades based on analysis of data and metrics, and managing requests for support. Other duties include, but are not limited to:

• In coordination with staffers across the organization, leading the development of new or improved webpages, posts, events, and stories on AFT websites
• Serving as the main liaison with AFT’s web contractor
• Writing, designing, and sending email blasts
• Building custom supporter queries and segmenting audiences for email blasts 
• Creating content (graphics, videos, blogs) for AFT’s digital channels
• Assisting with the planning, preparation, and execution of digital outreach activities for the annual America’s Farmers Market 
• Contributing to the growth of the Free Range Conversations sub-brand 
• Overseeing AFT’s email calendar
• Tracking and analyzing data and metrics related to AFT’s digital communications activities
• Contributing to other communications efforts across the department as needed
• Assisting regional and national staff in accomplishing program and development goals

Compensation

AFT offers competitive pay, benefits, and flexible work schedules to all employees. The salary band for the Digital Associate position is between $45,000 and $52,000. 

The ideal candidate has a passion for digital communications, interest in food and agriculture, an ability to multi-task and prioritize work assignments, and possesses:

Ready to apply? Visit: https://recruiting.paylocity.com/Recruiting/Jobs/Details/814261