DIGITAL COMM SPEC 3 (Social Media Manager)

Details

Posted: 03-Apr-24

Location: Davis, California

Salary: Open

Categories:

Advertising/Marketing/Public Relations/Communications
Staff/Administrative

Internal Number: 5147447

DIGITAL COMM SPEC 3 (Social Media Manager)
Department Description
UC Davis Continuing and Professional Education (CPE) is the lifelong learning arm of the university. The division maintains the most diverse portfolio on the campus, with programs spanning pre-college, professional continuing education, workforce development, international academic and cultural exchange, and training services for corporate and agency partners. As a global leader in continuing education, CPE serves learners regionally, nationally and globally, and posts more than 55K enrollments annually making it the third largest UC Extension by enrollment. Beyond its community-facing role, CPE serves as the internal hub for online education in support of other academic units on the campus.
CPE employs approximately 180 employees and draws on the expertise of approximately 1,700 instructors.
Job Summary
This position is responsible for leading, developing and executing UC Davis Continuing and Professional Education's division-wide social media strategy across channels that advances institutional and program marketing strategies, builds awareness of and affinity with UC Davis CPE's brand, and positions CPE as an authority in professional education and workforce development. As part of the Marketing Department's Strategic Communications team, this position is responsible for telling CPE's 'story' and demonstrating the organization's impact through social media, including identifying content and campaigns, producing short-form video content and developing engaging visuals. This position collaborates in the development and execution of integrated content and social media strategies to nurture and grow our social media channels and works closely with the Strategic Communications team's student assistant to produce and post social media content.
This position drives organization-wide social media efforts, including training leadership and staff on the effective use of social media; leverages the latest social platforms, tools, technologies and content trends; and advocates for new approaches that advance strategic communications and overall marketing goals. Builds and nurtures online communities, actively engages with users and identifies new audiences. Promotes a culture of diversity, equity and inclusion and actively, deliberately and thoughtfully infuses inclusivity and diversity throughout CPE communications.
Position Information
Apply by Date
4/15/2024
Salary Range
$72,300/yr. - $131,100/yr.
Appointment Type
Career
Number of Positions
1
Percentage of Time
100% Fixed
Shift Hours
Manager will advise
Location
Sacramento - This position may be eligible for hybrid remote work arrangements.
Union Representation
No
Benefits Eligible
Yes

PHYSICAL DEMANDS

• N/A

WORK ENVIRONMENT

• Works occasional overtime during evenings and weekends to accommodate workload and deadlines.
• UC Davis is a smoke and tobacco free campus effective January 1, 2014. Smoking, the use of smokeless tobacco products, and the use of unregulated nicotine products (e-cigarettes) will be strictly prohibited on any UC Davis owned or leased property, indoors and outdoors, including parking lots and residential space.

MINIMUM QUALIFICATIONS
Minimum Education/Experience:

• Bachelor's degree in Communications, Digital Media, Marketing or related field or equivalent experience/training.
• Extensive experience managing all aspects of social media (strategic development, writing, audience engagement, monitoring/tracking, optimizing, etc.) for key platforms (Facebook, LinkedIn, Instagram, YouTube, etc.) that achieves desired goals and outcomes.
• Thorough knowledge of the fundamentals of design and user experience, including skill to design in an appealing, lively and relevant way. Demonstrated experience creating content for both wide and segmented audiences that inspires action.
• Experience in photo, graphic and video production and publishing using Canva and/or Adobe Creative Suite to create effective, professional digital graphics and videos for social media and other marketing purposes.
• Experience writing persuasive, benefits-oriented copy that achieves marketing goals and reflects the needs and interests of target audiences.
• Experience working effectively both independently and as part of a team with a high level of accuracy, collaboration and follow-through. Excellent interpersonal skills to interact with coworkers, campus partners and vendors in a flexible, cooperative and collaborative manner.

Minimum Knowledge, Skills, and Abilities (KSA):

• Excellent project management skills to work effectively under constant deadlines and manage several projects in various stages at a time, requiring meetings and some group facilitation.

PREFERRED QUALIFICATIONS
Preferred Education/Experience:

• Skills and experience using Microsoft Office Suite of applications.
• Experience training other people in the effective use of social media.

Preferred Knowledge, Skills, and Abilities (KSA):

• Advanced knowledge of grammar, punctuation and AP Style.
• Demonstrated competency and commitment to equity, diversity and inclusion.
• Bilingual in Spanish or Chinese Mandarin.

SPECIAL REQUIREMENTS
Background Check
This position is a critical position and subject to a background check. Employment is contingent upon successful completion of background investigation including criminal history and identity checks.
Diversity, Equity, Inclusion and Belonging
At UC Davis, we're solving life's most urgent challenges to bring a fuller, healthier, and more resilient world within reach. We grow from every challenge we take on and we don't just maintain - we improve. We recognize that creating an inclusive and intellectually vibrant organization means understanding and valuing both our individual differences and our common ground. The most comprehensive solutions come from the most diverse minds, and you belong here. As you consider joining UC Davis, please explore our https://apptrkr.com/get_redirect.php?id=5147447&targetURL=
This position is a critical position and subject to a background check. Employment is contingent upon successful completion of background investigation including criminal history and identity checks.
Diversity, Equity, Inclusion and Belonging
At UC Davis, we're solving life's most urgent challenges to bring a fuller, healthier, and more resilient world within reach. We grow from every challenge we take on and we don't just maintain - we improve. We recognize that creating an inclusive and intellectually vibrant organization means understanding and valuing both our individual differences and our common ground. The most comprehensive solutions come from the most diverse minds, and you belong here. As you consider joining UC Davis, please explore our Principles of Community , our Clinical Strategic Plan and strategic vision for research and education, and our latest efforts to outgrow the expected . The University of California, Davis is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status.
For the University of California's Affirmative Action Policy please visit: https://policy.ucop.edu/doc/4010393/PPSM-20 .
For the University of California's Anti-Discrimination Policy, please visit: https://policy.ucop.edu/doc/1001004/Anti-Discrimination .
Apply by Date
4/15/2024
Salary Range
$72,300/yr. - $131,100/yr.
Appointment Type
Career
Number of Positions
1
Percentage of Time
100% Fixed
Shift Hours
Manager will advise
Location
Sacramento - This position may be eligible for hybrid remote work arrangements.
Union Representation
No
Benefits Eligible
Yes
To apply, visit https://careerspub.universityofcalifornia.edu/psp/ucdavis/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=U&FOCUS=Applicant&SiteId=7&JobOpeningId=66980&PostingSeq=1
The University of California is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC nondiscrimination policy.
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About University of California Davis
UC Davis is the home of the Aggies — go-getters, change makers and problem solvers who make their mark at one of the top public universities in the United States. Since we first opened in 1908, we’ve been known for standout academics, sustainability and Aggie Pride as well as valuing the Northern California lifestyle. These themes are woven into our 100-plus-year history and our reputation for solving problems related to food, health, the environment and society.Our 5,300-acre campus is in the city of Davis, a vibrant college town of about 68,000 located in Yolo County. The state capital is 20 minutes away, and world-class destinations such as the San Francisco Bay Area, Lake Tahoe and the Napa Valley are within a two-hour drive.
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