CRM Marketing Administrator

Gonzaga University, United States

Updated: 1 day ago
Location: Spokane, WASHINGTON
Deadline: 06 Jun 2024

First Section


Who We Are
At Gonzaga we don’t just state our mission. We live it every day as a Catholic, Jesuit, and humanistic University. It is the reason we exist and the foundation for our purpose: educating students for lives of leadership and service. From students to faculty and staff members, everyone here knows what we stand for – and they know how valuable our mission is to the success of our institution.
Our diverse selection of benefits is part of Gonzaga’s commitment to care for and meet the needs of our employees and their families. The University provides full-time employees in their first year: a PPO Medical plan administered by Premera Blue Cross, employer-paid dental programs through Delta Dental, vision coverage through VSP, employer-paid Life Insurance, and optional employee-paid Life Insurance through Lincoln Financial, TIAA 403(b) Retirement plan including free onsite financial planning and advising, Employee Assistance Program through Supportlinc, Zagfit Wellness program with access to GU’s onsite fitness center and Spokane Transit Authority (STA) bus passes. Additionally, full-time (40 hours per week) staff employees accrue 4 hours of sick time per pay period (pro-rated for less than 40 hours/week), vacation time starting at 5 hours per pay period (pro-rated for less than 40 hours/week) and 17 paid holidays. Additional benefits such as Long Term Disability and Tuition Waivers are available after the first year of employment.
For more information, click here .
Position Title CRM Marketing Administrator
Posting Number S2272P
Department Department of Marketing and Communications
Work Schedule
Monday through Friday 8 am – 5 pm
Employment Status Regular
Temporary or Fixed-Term Assignment End Date
Hours per Week 40
Months per Year 12
Job Purpose
Elevate your career as the CRM Marketing Administrator at Gonzaga University, where creativity meets impact! As a pivotal member of our central marketing & communications department, you’ll spearhead initiatives to propel the university’s brand identity forward, drive fundraising efforts, and boost enrollment numbers. Joining our dynamic creative team, you’ll collaborate with a diverse array of talent including graphic designers, writers, project managers, photographers, and videographers, innovating and strategizing in a thrilling, fast-paced environment.
You’ll be the driving force behind strategic and imaginative solutions that resonate with our audience and propel our university’s mission forward. Through your commitment to excellence in the configuration, maintenance, and support of our Salesforce Marketing Cloud platform, you’ll serve as a key pillar of support for our university partners. This includes managing user accounts, creating and scheduling email campaigns, providing post-campaign reports, setting up user journey workflows, and providing training and technical support to users. Your knack for creative problem-solving and unwavering client service will set the standard for excellence, ensuring that every project exceeds expectations.
The ideal candidate will have a strong background in marketing automation, email, and digital marketing, and a proven track record of success in implementing and managing CRM platforms such as Salesforce Marketing Cloud
At Gonzaga University, we’re not just looking for a CRM Marketing Administrator —we’re seeking a visionary leader who thrives on pushing boundaries and leaving a lasting mark. If you’re ready to unleash your creativity in an environment that values innovation, collaboration, and impact, then join us on our journey to inspire, educate, and transform lives. Let’s create something extraordinary together at Gonzaga University.
The budgeted annual salary that the University reasonably expects to offer for this position is $55,000 – $60,000 DOE.

The full internal range is $54,698 – $74,003 annually.
Anticipated/Budgeted Salary (Annualized 12 months, 40 hours/week)
Minimum Salary (Annualized 12 months, 40 hours/week) 54698
Salary Midpoint (Annualized 12 months, 40 hours/week) 64350
Maximum Salary (Annualized 12 months, 40 hours/week) 74003


Essential Functions


Essential Function Category Title CRM Marketing Platform Administration
% of time for section 40
Function Details
  • Configure and maintain the Salesforce Marketing Cloud platform, including user accounts, data management, and email campaigns.
  • Provide technical support and guidance to users of the Salesforce Marketing Cloud platform.
  • Configure new business units and use cases of Marketing Cloud across the university.
  • Oversee quality assurance checks within Marketing Cloud.
  • Conduct training and cultivate power users among those in marketing roles across the University.
  • Ensure a secure data environment and transmission practices that adhere to university policies, protocols, and guidelines.
  • Keep a pulse on emerging Marketing Cloud apps, features, and functionality and make recommendations for the adoption of solutions from the Salesforce App Exchange and/or Marketing Cloud Hub Exchange.
  • Collaborate with cross-functional teams to ensure the successful implementation and utilization of the Salesforce Marketing Cloud platform.
Essential Function Category Title Email and Digital Marketing
% of time for section 60
Function Details
  • Convert communication plans into comprehensive marketing automation workflows.
  • Create and schedule email campaigns, including design, testing, deployment, and post-campaign reports.
  • Document constituent communication journeys and mapping information flows.
  • Apply critical problem-solving to deliver custom communication solutions.
  • Implement development best practices across multiple communication mediums including email, SMS, digital assistants (e.g. chatbots), app push notifications, and emerging engagement methods.
  • Effectively leverage marketing technologies such as Journey Builder and Flow.
  • Utilize Marketing Cloud to manage data extensions, subscriber lists, and segmentation groups.
  • Manage the reporting, dashboards, and other analytics outputs for Marketing Cloud campaigns and capably conduct regular presentations of results to stakeholders.
  • Review and adapt communication plans to shifting trends and product evolution.
  • Work in a highly collaborative environment with professionals in creative/design, social media, content development, data management, analytics, web development, and other marketing-related fields.
  • Monitor and analyze campaign performance, and provide insights and recommendations for improvement.
  • Stay up-to-date with new features and best practices within the platform and the fields of marketing automation, email marketing, and digital marketing.


Other Functions


Other Functions
  • Other duties, as assigned, by the department.


University Competencies


University Work Values
Promoting Excellence in Academic Endeavors and Professional Practice
• Fostering intellectual depth, competence, reflection, and creativity in pursuing exemplary, rather than satisfactory, outcomes
Sharing Responsibility for Mission Identity and Leadership
• Making a personal commitment to learn about Gonzaga’s mission, discovering ways to contribute individually and collaboratively to our distinctive learning and research community
Affirming a Commitment to Human Dignity
• Engaging one another with profound respect, professionalism, and cura personalis while supporting one another’s continued learning, development, and maximizing of potential
Advancing a Culture of Inclusiveness
• Developing cultural fluencies and global awarenesses, and practicing habits that enable us to value, recruit, and support community members from historically underrepresented backgrounds
Caring for Our Common Home and Integral Ecology
• Growing ecological awareness of and respect for the interconnectedness of human and non-human life, and the need to develop and practice habits that are mutually beneficial to all life
Cultivating Individual and Community Accountability
• Demonstrating mutual commitment to our shared project by holding ourselves and others responsible for actions, expecting appropriate behavior, and aligning activities with ethical and professional standards


Qualifications/Knowledge Required/Years Experience Required


Degree Required Bachelor's Degree or Equivalent Experience
Certifications and/or Licensures required
Certified Marketing Cloud Administrator and Certified Marketing Cloud Email Specialist.
Knowledge Required Early career, knowledge may be from education and/or some experience
Years Experience Required 1-2.99 years
Minimum Qualifications
  • Two (2) years of experience with CRM and marketing automation platforms. Six (6) years of experience may be substituted in lieu of education requirement.
  • Strong understanding of marketing automation concepts and best practices.
  • Experience with email marketing and campaign management.
  • Experience with data management and segmentation in CRMs platforms.
  • Proficiency with HTML and CSS.
Desired Qualifications
  • Two (2) years experience as a Salesforce Marketing Cloud administrator or similar role strongly preferred.
  • Two (2) years experience with data management and segmentation in Salesforce Marketing Cloud strongly preferred.
  • Certified Marketing Cloud Administrator.
  • Certified Marketing Cloud Email Specialist.
  • Understanding of content personalization and basic programming concepts.
  • Experience with AMPscript.
  • Proficiency with mobile and responsive email design.
  • Familiarity with higher-level functions such as developing Entity Relationship Diagrams (ERD), and conducting gap analysis between Marketing Cloud functionality and organization requirements.
  • Excellent communication skills. Ability to communicate with various levels of users to understand to problem and present solutions to stakeholders.
  • Experience working in a university environment.
  • Positive attitude, proven ability to work successfully with diverse populations, and demonstrated commitment to promote and enhance diversity and inclusion.
  • Experience and sensitivity in working with people of diverse backgrounds and cultures.
  • Ability to support Gonzaga’s Institutional Work Values by focusing on continual improvement, promoting excellence in professional practice, sharing responsibility for mission identity, affirming commitment to human dignity, advancing a culture of inclusiveness, stewarding university resources, and cultivating individual and community accountability.
Physical / Environmental Qualifications
  • Remain in a stationary position 70% of the time.
  • Wrist and hand movement related to computer work.
  • Bend, stoop, kneel, stretch and reach.​
  • Ability to prep for and attend meetings and events across campus in various weather conditions .
  • Pick-up, carry and move items up to 25 lbs.


Posting Detail Information


Open Date 05/09/2024
Close Date 06/06/2024
Open Until Filled No
Application Review Begins On 06/06/2024
Special Instructions to Applicants
EEO Statement
Gonzaga University is a Jesuit, Catholic, humanistic institution, and is therefore interested in candidates who will contribute to its distinctive mission. Gonzaga University is a committed EEO/AA employer and diversity candidates are encouraged to apply. All qualified applicants will receive consideration for employment without regard to their disability status and/or protected veteran status. Applicants with disabilities needing reasonable accommodations to complete the application or hiring process should contact Human Resources (509) 313-5996.
Clery Statement
Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics
The safety of all members of the campus community is of vital concern to Gonzaga University. Information regarding crime prevention advice, the law enforcement authority of Campus Security, policies concerning the reporting of any crimes which occurred on the campus (and other specified locations), other security and safety-related policies, as well as the crime statistics for the most recent 3-year period may be found in the Campus Safety and Security Guide and Annual Fire Safety Report. The Gonzaga-In-Florence Safety & Security Guide is also available.
A copy of the report can be found online at www.Gonzaga.edu/Clery . A paper copy of the Campus Safety & Security Guide and Annual Fire Safety Report or the Gonzaga-In-Florence Safety & Security Guide may be obtained by contacting the Student Development Office on main campus, College Hall 120. The Florence Guide may also be obtained on the Florence campus in room 105.

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