Creator and Storyteller

OGBYN, Reproductive Sciences

Full Time

79311BR

Job Summary

The California Preterm Birth Initiative (PTBi) is hiring a Creator and Storyteller for video, social media and digital
media who has a strong creative drive and track record with making a high volume of content to coordinate and
manage our social media channels and website. We’re seeking someone who loves to create, thrives on trying
new things and learning, has many ideas and can balance all of this with executing and aligning the work with
the organization’s objectives.

This role reports the director of communications and the person in it will need to be able to work independently
and collaboratively with the director of communications, broader communications team, our staff, Community
Advisory Board members, and others on our team to create content for all our social media accounts, including
Instagram, Twitter, TikTok, YouTube, and Facebook with an emphasis on video.
The work includes coming up with concepts using a wide variety of source material, shooting video and still
content, editing videos, retouching photos, mixing sound, and building out production- and go-live-ready
content. It also means scheduling, posting, monitoring analytics, and logistical coordination with our talent. This
role will require someone who is able to generate a lot of ideas and also produce a moderate to high volume of
content. It may be also helpful for this role to record voiceovers and be talent in videos.
The goal is to build an authentic and responsive online presence for PTBi and our public awareness campaign,
Voices for Birth Justice, on all of our channels.

The final salary and offer components are subject to additional approvals based on UC policy.

To see the salary range for this position (we recommend that you make a note of the job code and use that to look up): TCS Non-Academic Titles Search (https://tcs.ucop.edu/non-academic-titles)

Please note: An offer will take into consideration the experience of the final candidate AND the current salary level of individuals working at UCSF in a similar role.

For roles covered by a bargaining unit agreement, there will be specific rules about where a new hire would be placed on the range.

To learn more about the benefits of working at UCSF, including total compensation, please visit: https://ucnet.universityofcalifornia.edu/compensation-and-benefits/index.html

Department Description

The Department of Obstetrics, Gynecology and Reproductive Sciences (Ob/Gyn & RS) is a major academic
Department in the School of Medicine, engaged in clinical, research, and training activities at the Parnassus, Mt.
Zion, Mission Bay, and Zuckerberg San Francisco General Campuses, as well as satellite locations throughout the
San Francisco Bay Area, with an annual operating budget of $129 million. The Department has ranked No. 1 in
research funding from the National Institutes of Health for the fourth straight year. The Department has 86 full-
time faculty, 136 other academic appointees, 18 post-doctoral fellows, 20 clinical fellows, 32 residents, 113
voluntary clinical faculty, and 310 staff. The mission of the UCSF Ob/Gyn & RS Department is to improve the
lives and health of all women through excellence, innovation, and leadership in Patient Care, Scientific
Discovery, Education, and Advocacy.
The UCSF California Preterm Birth Initiative (PTBi-CA) is a multi-year, transdisciplinary research effort to reduce
the burden of prematurity among those at highest risk for preterm birth-women of color and lower-income
women. Recognizing the role of "place" as a strong determinant of health and wellbeing - including the risk of
preterm birth - PTBi-CA takes a place-based approach focusing our work on affected communities in San
Francisco, Oakland, and Fresno. We bring together academic researchers from different disciplines, healthcare
providers, public health departments, community-based organizations, and other stakeholders to work in
partnership with affected communities. Most importantly, we partner with women with lived experience during
all phases of the research, including developing and prioritizing the research agenda, enhancing study designs to
ensure cultural appropriateness and maximum impact, and ensuring dissemination of results to a broad audience
of stakeholders. PTBi-CA is generously funded by Marc and Lynne Benioff.

Required Qualifications

• Bachelor's degree in video production, filmmaking, art, history, public health, media, publicpolicy, journalism, design, marketing, communications, or related area and / or equivalentexperience / training
• 3+ years of directly relevant experience
• Prior experience creating and developing social medial content across platforms, includinga deep knowledge of the specs and requirements for each. Eye for engaging visualstorytelling, specifically regarding idea conception and art directing for short-form digital and social content
• Demonstrated advanced knowledge of online video, digital and social media ecosystems
• Demonstrated advanced knowledge of the TikTok and Instagram platforms, hashtags,sounds, algorithms, and post formats
• Superb communication skills online, in person, and internally with cross-disciplinaryteams. Not afraid to speak up if an idea doesn’t work, coupled with the ability to bring abetter idea to the table and work with the broader team to bring that idea to life
• Thorough skills to create clear, easy-to-navigate, informative, accurate, well-designed,and functional web sites that provide web content consistent with the organization'smessage and in keeping with management directives and client objectives
• Excellent interpersonal skills and experience collaborating with cross-functional teams tobrainstorm, develop, and execute social media and video campaigns
• Excellent project and time management skills and the ability to learn quickly andaccommodate rapid change. Acute attention to detail
• Work effectively as a member of a small team. An ability to take direction and workindependently
• Able to prioritize and balance multiple projects simultaneously and meet deadlines. Required
• Deep enthusiasm for experimenting with content and strategy..

Preferred Qualifications

• Demonstrated Drupal, WordPress, HTML, or digital content management systems experience
  
• Practical knowledge of SEO and web traffic metrics and Google Analytics and web analysis
• tools. Well-versed in web analytics, banner ads, and mobile apps
• Experience mixing and editing sound
• Experience with how titling and thumbnails can affect a video's performance. Proficiency in photography and basic photo retouching
• Knowledge or experience in the birth/reproductive justice space
• Experience creating, editing, and color-grading video content using Adobe Premiere, FinalCut, or similar programs
• 3+ years of experience producing mobile video and working on social media platforms
• 3-5+ years of experience working with social/digital creative

About UCSF

The University of California, San Francisco (UCSF) is a leading university dedicated to promoting health worldwide through advanced biomedical research, graduate-level education in the life sciences and health professions, and excellence in patient care. It is the only campus in the 10-campus UC system dedicated exclusively to the health sciences. We bring together the world’s leading experts in nearly every area of health. We are home to five Nobel laureates who have advanced the understanding of cancer, neurodegenerative diseases, aging and stem cells.

Pride Values

UCSF is a diverse community made of people with many skills and talents. We seek candidates whose work experience or community service has prepared them to contribute to our commitment to professionalism, respect, integrity, diversity and excellence – also known as our PRIDE values.

In addition to our PRIDE values, UCSF is committed to equity – both in how we deliver care as well as our workforce. We are committed to building a broadly diverse community, nurturing a culture that is welcoming and supportive, and engaging diverse ideas for the provision of culturally competent education, discovery, and patient care. Additional information about UCSF is available at diversity.ucsf.edu

Join us to find a rewarding career contributing to improving healthcare worldwide.

Equal Employment Opportunity

The University of California San Francisco is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Job Code and Payroll Title

007455 DIGITAL COMM SPEC 3

Job Category

Professional (Non-Clinical), Technical & Technologist

Bargaining Unit

99 - Policy-Covered (No Bargaining Unit)

Location

Flexible (combination of onsite and remote work)