Copywriter (Communications Generalist)

ENROLLMENT MANAGEMENT (IN-ENRL-IUINA)

Optimizing our enrollment mix is crucial to the long-term viability of IU Indianapolis. There are several factors that influence a student's college choice, persistence, graduation and success. The Division of Enrollment Management is comprised of staff in the Office of Undergraduate Admissions, Office of Student Financial Services, Office of the Registrar, and Office for Veterans and Military personnel as well as other areas supporting student enrollment. The Division also oversees and provides insight for its enrollment operations for the Fort Wayne and Columbus campuses.

The Division is looking for individuals who value and embrace innovation, change and entrepreneurial mindsets and approaches in advancing the mission of IU Indianapolis.

We welcome applications from all individuals, regardless of age, gender, gender identity, sex, race, religion, color, disability, protected veteran status, sexual orientation, national origin, or any other legally protected category.

For information about the department, please visit: Division of Enrollment . 

The copywriter within the admission office at IU Indianapolis will play a pivotal role in crafting compelling and persuasive content to attract prospective students and communicate the unique value propositions of the institution. The copywriter will be essential in shaping IU Indianapolis' brand identity and driving enrollment.

Department-Specific Responsibilities

• Develops engaging, informative, and persuasive content for various platforms including website copy, emails, brochures and printed materials, social media posts, and advertisements. 
• Writes compelling narratives that highlight IU Indianapolis' mission, values, academic programs, extracurricular activities, campus life, and student achievements. 
• Collaborates with marketing, admissions, and academic departments to ensure consistency in messaging and branding across all channels. 
• Crafts persuasive messaging to effectively communicate admission requirements, deadlines, scholarships, and financial aid opportunities. 
• Tailors content to resonate with prospective students, parents, school counselors, and other stakeholders in the college search process. 
• Contributes to the development and maintenance of IU Indianapolis' brand identity through consistent messaging and storytelling. 
• Ensures that all communications reflect IU Indianapolis' core values, diversity initiatives, and commitment to inclusivity. 
• Reviews and edits copy to ensure accuracy, clarity, grammar, and adherence to brand guidelines. 
• Conducts thorough quality checks on all written materials to maintain a professional standard of excellence. 
• Collaborates with graphic designer to integrate copy with visual elements for maximum impact.

General Responsibilities

• Independently creates basic communications for print and e-distribution on behalf of department or functional area within department and in support of departmental goals and objectives; communications may be interdepartmental; staff, faculty, or student-focused; or external.
• Responds to inquiries and requests and explains policies, procedures, and context of communications.
• Manages relationships with various internal and external stakeholders and creates communications coverage for relevant initiatives, events, and programs.
• Prepares communications timelines and shares progress of communications toward relevant deadlines with manager, team members, and other relevant constituents.
• Regularly monitors relevant social media and news sites; researches relevant subject matter to increase knowledge in area(s) of specialty.
• Utilizes various communications software programs and delivers communications in multiple formats to a variety of audiences.

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

EDUCATION

Required

• Bachelor's degree in communications, journalism, English, public relations, or related field.

WORK EXPERIENCE

Preferred

• 1 year of writing and/or editing. 
• Experience in marketing and communicating within higher education, non-profit or related field.
• CRM (Slate) experience 
• Experience working in marketing and communications role(s) that support recruitment, enrollment management, and/or admissions activities.
• Experience working successfully within a complex organization.

SKILLS

Required

• Proficient communication skills.
• Maintains a high degree of professionalism.
• Demonstrated time management and priority setting skills.
• Demonstrates a high commitment to quality.
• Possesses flexibility to work in a fast paced, dynamic environment.
• Seeks to acquire knowledge in area of specialty.

Preferred

• Excellent creative, written, verbal, editorial and new media skills.
• Ability to tailor messaging to diverse audiences.
• Excellent project and process management skills.
• Demonstrated ability to work effectively and independently in a shared resources environment, where professionals are assigned, dedicated, and embedded within an area and also integrated and reporting to a centralized organization with standards, strategies, and workflows.
• Ability to work with internal and external constituencies and with professionals of varied disciplines to accomplish tasks and projects.
• Demonstrated experience executing projects across multiple communications and marketing channels and media.
• Highly collaborative style with experience developing and implementing communications strategies successfully.
• Self-starter with the ability to work independently as well as collaboratively within a cross-functional team.
• Ability to produce high quality deliverables with meticulous attention to detail.
• Ability to provide quick turnaround and updates for multiple requests while maintaining strong reputation of high-quality work.
• Ability to perform successfully in a fast-paced and service-oriented environment.
• Ability to adjust to changing demands and shifting priorities. 

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

IU Indianapolis

Indianapolis, Indiana

$45,000 - $50,000 per year based on experience. 

For full-time staff employees, Indiana University offers a wide array of benefits including:

• Multiple plan options for medical insurance
• Dental insurance
• Health Savings Account with generous IU contribution
• Life insurance, LTD, and AD&D options
• Base retirement plan contribution from IU, subject to vesting
• Additional supplemental retirement plan options
• Tuition benefit for IU classes
• 10 paid holidays per year
• Generous Paid Time Off
• Paid Parental Leave
• Employee Assistance Program (EAP)

Learn more about our benefits by reviewing our online Benefits Brochure .

Career Level: Core

FLSA: Exempt

Job Function: Marketing & Communications

Job Family: Communications Generalist

Click here to learn more about Indiana University's Job Framework.

This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University’s Notice of Non-Discrimination here which includes contact information .

The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at [email protected] or by visiting IUPD.

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