Community Manager, Fuqua School of Business

Duke University:

Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America’s leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.

Position Summary

Community Manager

Overview:

If you understand social media isn’t just about creating content, but instead, creating connection—keep reading. Fuqua benefits from a thriving community of students, scholars, staff, alumni and business leaders sharing their authentic experiences and connections to ideas in our school. Fuqua’s community manager is much more than someone who optimizes content for our social channels. This position plays a pivotal role in our marketing team, nurturing a highly-engaged community of students, alumni, staff and faculty. The role inspires, supports and tools our community to help tell our story through a variety of efforts, including producing and optimizing engaging content for our organic social media channels.

You might be a match for the role, if you resonate with the following:

• People connect with people, and there is power in individuals sharing content that can’t be matched by the brand as the messenger
• Powerful social content engages the audience and spurs actions or conversation versus broadcasting
• Meaningful content can have substance and personality, and should always be authentic
• Responsiveness is key in social listening
• Continual innovation is a requirement in the social space – and we should always be looking out for what’s next
• A desire to continually learn is energizing, especially in a global community where curiosity is valued
• Some KPIs can be measured through analytics, others are more qualitative measures of success
• Business can be a force for good in society, and Fuqua’s community manager can help realize that potential by helping our community get their ideas out into the world and engage the next generation of business leaders 

The community manager will join our dynamic team of specialists in earned, owned, paid and shared media—including PR operators, digital strategists, developers, brand wizards and a dedicated market intelligence team. We operate in a fast-paced environment with a global footprint and our team is innovative and resourceful. We believe in the work we do—and the people we do it with.

This position is a member of the global marketing team and reports to the assistant dean for media strategy.

Duties and Responsibilities:

• Create, curate, and optimize engaging content for all of Fuqua’s corporate organic social media channels, including Facebook, Instagram, LinkedIn and YouTube
• Manage and post content on each channel, using editorial calendars to guide the process
• Actively “listen” and respond in each channel as appropriate, reaching out to applicable staff for the correct answers when necessary and using a tone appropriate to the brand
• Foster social brand-building efforts across the community to encourage ambassadors to actively share about Fuqua
• Lead the effort to socialize best practices in social brand building
• Actively monitor news as well as trends for ways the school may be able to tie to current events or  leverage trending topics and tactics thereby increasing brand awareness
• Design and execute organic social media campaigns
• Serve as an active member of the school’s media team – continually brainstorming possibilities to garner greater attention for the school in weekly editorial meetings, and informally through constant interaction with colleagues
• Work to coordinate amplification of other social media ambassadors affiliated with the school including social media accounts run by other departments at the school or by team members outside the U.S. 
• Evaluate new channels and suggest strategies to achieve marketing goals
• Lead periodic benchmark efforts to evaluate the social media presence and strategies of peer schools and other relevant brands to optimize our own performance
• Monitor key performance indicators for the school’s social media in collaboration with the school’s market intelligence team
• Work with digital and campaigns teams as needed on paid social content
• Other duties as they emerge in an ever-evolving communications and marketing landscape

Skills & Qualifications:

• Exceptional brand writing skills: capable of creating compelling, on-brand content that resonates with existing/potential community members
• Ability to develop and execute PR strategies
• Strategic thinker
• Attention to detail, exceptional accuracy, with the ability to manage multiple projects simultaneously
• Adept at producing a variety of media content including written text, quote cards and short-form video
• Previous experience in successfully developing and managing social media campaigns
• Self-motivated, organized and can work independently
• Creativity to challenge the status quo combined with polish to facilitate collaboration among diverse groups
• Thrives in a team environment and appreciates the differences others bring to the table
• Demonstrated strong writing and editing skills
• Strong interpersonal communication skills: mature judgment, high ethical standards, willingness to learn and innovate, trustworthy, dependable
• Bachelor’s degree 

• Experience in higher education and business education a plus, but not required

Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.