Updated: about 1 month ago
Location: Aberdeen, SOUTH DAKOTA
Deadline: ;
Posting Details
Posting Details
| Logo | |
|---|---|
| Institution | Northern State University |
| Working Title | Communications Specialist |
| Posting Number | CSA01958P |
| Department | NSU-University Relations |
| Physical Location of Position (City) | Aberdeen |
| Posting Text | Purpose of the Position: The Communications Specialist at Northern State University is a versatile role responsible for a wide range of communications, written content, and public relations initiatives. The primary focus is on generating engaging and impactful content, including news releases, feature articles, profiles, and other assignments for various print and electronic publications. Additionally, the Marketing and Communications Specialist plays a key role in development and marketing communications, assists with large-scale campus events, and supports the Director of Communications and Marketing in media engagements. Job Duties: Content Creation and Management: * Develop creative and persuasive written content for email marketing campaigns, annual reports, newsletters, and press releases. * Identify stories with news value and provide engaging internal content for multiple communication channels. * Write and edit news articles, profiles, and other assignments for various print and electronic publications. * Create and implement content for news pages on the Northern State University website, maintaining a consistent brand voice. * Follow the university’s style guide, which adheres to AP Style, ensuring consistency and accuracy in written content. Media and Public Relations: * Develop, manage, and expand relationships with key print, broadcast, and online journalists at local, state, regional, and national levels. * Monitor media coverage of Northern State University and maintain a comprehensive media database. Generate media coverage through story pitching, press releases, and innovative press strategies. Stay up-to-date with marketing trends, adapting strategies to the changing landscape. Website and Social Media Management: * Produce and publish news content on the Northern State University website, ensuring a strong brand voice across all sections. * Leverage social networking tools (Snapchat, Instagram, Twitter, LinkedIn, and Facebook) to generate press and deliver up-to-date news and information. * Manage and develop Northern State University’s social media presence, keeping up with emerging trends and incorporating them into strategies. Communications and Collaboration: * Research, write, edit, and proofread copy for Northern State University use in various media. * Manage internal communication initiatives and editing schedules. * Collaborate with faculty, students, administrators, and staff to publicize events, accomplishments, initiatives, awards, and research. * Stay informed about industry best practices and the latest marketing trends, applying them to communications strategies. * Update and maintain Northern State University’s style guide, following AP Style, to ensure consistency and adherence to industry standards. Qualifications: * Associates degree or higher preferred in Marketing, Communications, or a related field; or three years of directly related experience. Excellent oral and written communication skills * Proven experience in creative writing, preferably in a marketing or public relations role. * Strong writing, editing, and proofreading skills with exceptional attention to detail. * Proficiency in crafting compelling content for various mediums, including email marketing, newsletters, annual reports, press releases, and social media. * Knowledge of marketing principles and ability to develop persuasive marketing copy. * Familiarity with media relations, including building relationships with journalists and securing media coverage. * Experience in website content management systems and social media platforms. * Ability to work in a fast-paced environment. Experience in software such as Microsoft Office, Adobe Creative Cloud Suite * Strong interpersonal skills and ability to collaborate effectively with diverse stakeholders. * Adaptability to the changing world of marketing, staying on top of trends and incorporating them into communications strategies. |
| Posting Date | 02/26/2024 |
| Closing Date | |
| Open Until Filled | No |
| First Consideration Date | 03/11/2024 |
| Advertised Salary | n/a |
| Duration of the Term | 12 months |
| If Other, describe duration | |
| Appointment Percent | 100 |
| Work Hours | 40 hours per week |
| Typical Hours Worked Per Week | |
| Appointment Type | Regular |
| Scope of Search | External (includes Internal) |
| If internal, define scope of search | |
| This position requires | No Requirement |
| If other, please indicate | |
| Department Description and Cultural Expectations | Will be a part of the Marketing and Communications team. |
| Equal Employment Opportunity Statement | Northern State University is committed to building a welcoming culture of belonging and collegiality that respects diversity in knowledge, culture and world view. Northern seeks faculty and staff who will engage with individuals of diverse backgrounds, beliefs and perspectives to increase awareness, understanding, respect and opportunity for all. |
| Contact Information |