Communications Specialist

99849BR

Off-Campus: Scottsdale

Communications Specialist

Job Description

EdPlus at ASU is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural, and overall health of the local, national, and international communities served by ASU. Want to know more about working at EdPlus? Click here !

We’re seeking a talented and versatile Communications Specialist to join our high-performing team. Under the direction of the Associate Director of Enrollment Communications, the Communications Specialist designs, implements and evaluates targeted communication campaigns and experiences aligned with student recruitment, persistence and success goals. Efforts include national and international audiences.

The successful candidate will possess technical expertise creating, scheduling and measuring mass communication campaigns and managing multiple campaigns in coordination with project leads and stakeholders, and will report back results to leadership and client units.

Essential Duties

• Initiates highly customized, interactive and effective nurture campaigns through technologies such as Salesforce Marketing Cloud to lead prospective learners toward conversion. 
• Manages meetings with stakeholders to gather requirements and goals for the implementation of new communication flows. 
• Collaborate with colleges/units to advance the educational goals of the university and ensure consistent messaging and branding across the institution.
• Lead and coordinate the planning and execution of multiple webinars, while providing logistical support, assistance and metrics-based feedback to ensure a seamless virtual experience for participants.
• Document the overall recruitment and enrollment communication experiences of learners across multiple educational products at ASU. 
• Write and/or review content to ensure strict adherence to ASU brand guidelines and the voice of ASU while also being able to leverage corporate partners’ brand guidelines and voice. 
• As part of the EdPlus Marketing Collaborative, works closely with the CRM team, enrollment center and other corporate partners as part of a dynamic, cross-functional, high-performing team focused on learner experiences and goals. 
• Responsible for the creation, design, documentation, scheduling and optimization of email, SMS, dialer, app notifications, and ringless voicemail drops communications campaigns leading to the achievement of enrollment-related goals. 
• Actively participates in the development of new ideas, content mapping, interactive journey mapping and functionality to prospective students to ensure delivery of experiences that result in significant and measurable improvements in understanding, conversion and outcomes in support of established goals. 
• Implements multivariate testing methodologies on all elements of communication to increase conversion rates. 
• Stays up to date about issues and risks related to email, including CAN-SPAM, GDPR, CCPA, CASL and other applicable laws.
• Conducts effective market research for the purpose of understanding, segmenting and targeting groups of potential transfer students.
• Builds and maintains strong working relationships with all staff, corporate and non-profit educational partners, and other stakeholders.
• Provides excellent customer service to stakeholders and constituents; is collaborative and transparent with all work. 
• Assumes or coordinates other duties or projects as assigned or directed. 

Desired Qualifications:

• Experience with Marketing Cloud, inclusive of Journey Builder is highly desired.
• Demonstrated proficiency creating mobile responsive Email communications and Email templates using HTML, CSS, and AMPScript.
• Evidence of proven record in marketing communication campaigns including development, execution and analysis.
• Experience documenting and visualizing communication experiences. 
• Evidence of being organized and capable of handling multiple projects simultaneously. 
• Experience with CRM systems such as Salesforce and project management systems such as JIRA.
• Experience conducting marketing campaigns utilizing 1 to 1 and mass communication tactics including, but not limited to: email, SMS and other communication strategies within a higher education setting; or an understanding of the principles and practices that lead to conversion, persistence and success.
• Experience in working effectively with others to ensure projects meet deadlines and budgets. 
• Experience in analyzing research data and translating raw information into actionable insights that can be easily understood and utilized by the entire organization. 
• Demonstrated knowledge of Adobe Creative Cloud tools.
• Experience in thinking creatively and strategically while handling complex issues; passion for new technologies.
• Demonstrated ability to thrive, adapt and re-prioritize tasks in a fast-paced, ever-changing environment.
• Experience analyzing communication campaign effectiveness.
• Evidence of a Bachelor's degree or higher in a related field.

Minimum Qualifications:
Bachelor's degree in Journalism, English, Communications, Marketing, Education or a related field AND three (3) years of related work experience in the development of comprehensive and creative communication; OR seven (7) years of related work experience; OR Any equivalent combination of experience and or education from which comparable knowledge, skills, and abilities have been achieved. Certificates from recognized programs that verify mastery of tools and techniques relevant to the assignment may substitute for up to six (6) months of experience.

ASU offers a total compensation package that includes valuable employee benefits. Click here to explore options.

•   Healthcare
•   Financial Security
•   Retirement
•   Family Resources
•   Tuition Reduction (Eligible ASU Employee, their dependents and spouse.)
•   Discounts

Job Family

Publicity & Promotion

Department Name

EdPlus Marketing Operations

Full-Time/Part-Time

Full-Time

Grant Funded Position

This is not a grant funded position and is not contingent on future grant funding.

Salary Range

$49,133 - $61,500 per year; DOE

Essential Duties

Please see above.

Minimum Qualifications

Bachelor's degree in Journalism, English, Communications, Marketing, Education or a related field AND three (3) years of related work experience in the development of comprehensive and creative communication; OR seven (7) years of related work experience; OR Any equivalent combination of experience and or education from which comparable knowledge, skills, and abilities have been achieved.  Certificates from recognized programs that verify mastery of tools and techniques relevant to the assignment may substitute for up to six (6) months of experience.

Desired Qualifications

Please see above.

Working Environment

EdPlus at ASU is located at SkySong, the ASU Scottsdale Innovation Center. The center houses a diverse business community that links technology, research, education, and entrepreneurship to position ASU and Greater Phoenix as global leaders in the knowledge economy.

Activities are primarily performed in a regular, climate-controlled office setting subject to extended periods of sitting or standing. Daily use of desktop or laptop computer is required. Ability to clearly communicate to perform essential duties. Regular review of completed tasks.

EdPlus at ASU supports flexible work options, ranging from alternate work schedules to hybrid remote work schedules, subject to approvals per ASU policy.

Department Statement

EdPlus defines itself through a culture of curiosity, risk-taking and refusing to accept the status quo. As a central enterprise unit for ASU focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education, our commitments support the university charter. ASU is a national service university and aspires to accelerate positive social outcomes through the seamless integration of cutting-edge technological innovation and scalability.
EdPlus employees are valued, respected, and encouraged to be their unique selves. We are committed to diversity, equity, inclusion, and belonging in everything we do. We know that our ability to deliver high-quality services and educational experiences is strengthened by the diversity of our employees. Our innovative culture drives outcomes through serving learners, achieving milestones, striving for excellence, solving problems, feeling a sense of urgency, and being bold.

EdPlus at ASU

ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

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In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

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Employment Verification Statement

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Instructions to Apply

• Application deadline is 3:00PM Arizona time on the date indicated.
• Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.
• Resume and cover letter should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.
• Applicant must be eligible to work in the United States; EdPlus at ASU will not be a sponsor for this position.
• ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.
• Only electronic applications are accepted for this position.

IMPORTANT NOTE:What is the meaning of “equivalent combination” in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four year Bachelor’s degree is equal to four years of experience.