Communications (Social Media) Specialist I

Job Title

Communications (Social Media) Specialist I

Agency

Texas A&M University

Department

Marketing & Communications

Proposed Minimum Salary

Commensurate

Job Location

College Station, Texas

Job Type

Staff

Job Description

Our Commitment

Texas A&M University is committed to enriching the learning and working environment for all visitors, students, faculty, and staff by promoting a culture that embraces inclusion, diversity, equity, and accountability.  Diverse perspectives, talents, and identities are vital to accomplishing our mission and living our core values .

Who we are

The Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through:

• Messaging - We work with peers across campus to develop, distribute and assess messaging about Texas A&M's global impact in preparing future generations of leaders and improving lives through discovery and outreach.
• Branding - We maintain the University Brand Guidelines and provide tools and resources for our campus partners.
• Brand Oversight - We oversee licensing, trademark management and corporate business development relationships to maximize their commercial benefit to the university.

For more information, please visit us at https://marcomm.tamu.edu/

What we want

Under the supervision of the strategic communications manager, the communications (social media) specialist is responsible for creating and monitoring digital marketing efforts on behalf of the college. The focus of this position will be around the overall digital presence including college social media accounts; maintaining the college’s online presence across social media outlets to engage new and current audiences; and collaborating with graphic designers and the IT team. This position is also responsible for coordinating photography and videography services for college events. The selected candidate will subscribe to and support our commitment to Inclusion, Diversity, Equity and Accountability as stated above. If the description sounds interesting to you, we invite you to apply to be considered for this opportunity.

What you need to know

COVID-19 information:  Texas A&M University monitors local, state and federally mandated health guidelines to keep students, employees, prospective employees, and visitors as safe as possible. For the latest information regarding Texas A&M’s COVID-19 response, please visit the University’s COVID-19 website . For COVID-19 employment-related information, please visit the Division of Human Resources and Organizational Effectiveness’ COVID-19 website .

Required Education and Experience:

• Bachelor’s degree or equivalent combination of education and experience in professional online and social media communications

Required Knowledge, Skills and Abilities:

• Knowledge of word processing and spreadsheet applications
• Knowledge of project management Strong verbal and written communication skills
• Strong interpersonal and organizational skills
• Ability to present information clearly and concisely
• Ability to build strong working relationships and a positive work environment
• Ability to multi-task and work cooperatively with others

Preferred Education and Experience:

• At least one year of professional experience in online and social media communications and marketing
• Experience in content strategy
• Photography and videography skills, and working knowledge of photography and video equipment and editing software

Preferred Knowledge, Skills, and Abilities:

• Proficient knowledge of: Social media channels and emerging social media trends, Adobe Creative Suite, and Photography and/or videography skills. Working knowledge of: WordPress and Hootsuite

Responsibilities:

• Social media content coordination - With supervision, develops and writes compelling content for social media posts to reach target audiences through photography, video, graphics, or other tools, as needed. Monitors, listens and responds to online conversations. With the strategic communications manager, collaborates with IT, development, undergraduate programs, and college departments to assist with coordinating online promotion opportunities to increase a wider footprint for the brand, build an online audience, and facilitate engagement. Establishes metrics and reports on them on a monthly basis. Makes recommendations to strategic communications manager based on analysis of collected data. 

• Photography/videography - With the help of the strategic communications manager, provides or coordinates photography services for college events including, but not limited to, both dean’s fall receptions, December staff luncheon/award ceremony, the council meetings in the fall and the spring, and Thank Your Donor Day. Coordinates two faculty and staff headshot days per year for use on the college and department websites. Films or coordinates the filming of the Fallon-Marshall Lecture and the Common Ground event.

• Research new technologies/strategies - Participates in training and professional development sessions (both training and teaching). Monitors and researches emerging trends socially and online to leverage our brand digitally.

• Supervision - Trains, supervises, and evaluates student interns. Performs other duties as assigned.

Instructions to Applicants: Applications received by Texas A&M University and TAMHSC, must either have all job application data entered or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume or use a LinkedIn profile to pre-populate the online application.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Affirmative Action/Veterans/Disability Employer committed to diversity.