Communications Manager (Social Media)

Updated: over 1 year ago
Location: College Station, TEXAS
Job Type: FullTime
Deadline: The position may have been removed or expired!

Job Title

Communications Manager (Social Media)

Agency

Texas A&M University

Department

Marketing & Communications

Proposed Minimum Salary

Commensurate

Job Location

College Station, Texas

Job Type

Staff

Job Description

Our Commitment

Texas A&M University is committed to enriching the learning and working environment for all visitors, students, faculty, and staff by promoting a culture that embraces inclusion, diversity, equity, and accountability.  Diverse perspectives, talents, and identities are vital to accomplishing our mission and living our core values .

Who we are

The Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through:

  • Messaging - We work with peers across campus to develop, distribute and assess messaging about Texas A&M's global impact in preparing future generations of leaders and improving lives through discovery and outreach.

  • Branding - We maintain the University Brand Guidelines and provide tools and resources for our campus partners.

  • Brand Oversight - We oversee licensing, trademark management and corporate business development relationships to maximize their commercial benefit to the university.

For more information, please visit us at https://marcomm.tamu.edu/ .

What we want

Are you looking to make an impact in the social media world? Consider our dynamic, new role as our Communication Manager of Social Media. This position primarily focuses on managing our multichannel communications internally and externally. As the Manager, you will be responsible for coordinating, managing, monitoring, and maintaining content for multiple university social media accounts and general web presence. You will develop content and social media strategy while maintaining the university’s online presence across websites and social media outlets to engage new audiences. Do you enjoy collaborating with high performing teams? You will be thrilled to work with experts of the creative, digital, and web fields. Yet your team will comprise of a Social Media Specialist and Social Media Coordinator, and you'll assist the Director of Social Media with campus trainings, consultations, and lectures. Our selected candidate will subscribe to and support our commitment to inclusion, diversity, equity and accountability as stated above. Bring your leadership skills, creativity and see the direct impact of your work! Apply and be considered for this great opportunity.  

What you need to know

Salary Range: $55,000 - $65,000

COVID-19 information:  Texas A&M University monitors local, state and federally mandated health guidelines to keep students, employees, prospective employees, and visitors as safe as possible. For the latest information regarding Texas A&M’s COVID-19 response, please visit the University’s COVID-19 website . For COVID-19 employment-related information, please visit the Division of Human Resources and Organizational Effectiveness’ COVID-19 website .

Required Education and Experience:

  • Bachelor’s degree in applicable field or equivalent combination of education and experience.

  • Three years of experience managing online communities, creating social media content, and crafting content strategy, including two years of supervisory experience.

Required Knowledge, Skills, and Abilities:

  • Effective verbal and written communication skills.

  • Demonstrated ability to successfully manage projects and competing deadlines.

  • Ability to work professionally and harmoniously in a service-oriented position.

  • Self-motivation and ability to manage time efficiently, as well as make quick decisions, with minimal supervision.

  • Proficiency/mastery of social media channels and emerging social media trends.

  • Proven ability to create content specifically for social media communication.

  • Ability to multi-task and work cooperatively with others.

  • Knowledge of word processing and spreadsheet applications.

Preferred Education and Experience:

  • Bachelor’s degree in communications, marketing, or public relations.

  • Five years of relevant experience in online and social media communications and marketing experience.

  • Experience in content strategy.

  • Experience participating in management, planning, and executing communications plans with regards to digital communications.

Preferred Knowledge, Skills, and Abilities:

  • Proficiency/mastery of current Adobe Creative Suite, including Photoshop and InDesign.

  • Working knowledge of content management systems like WordPress.

 

Responsibilities:

  • Social Media Platform Strategy, Promotion and Analytics  - Completes competitive analysis and market research to create strategic social media communication plans and implementation strategies to reach intended audiences. Analyzes current social media trends across all platforms and industries to ideate future trends, develop strategy, application, and integration methods into higher education social media to expand followers and increased development of online communities. Collaborates with Marketing & Communications teams to assist with coordinating online promotion opportunities to increase wider footprint for brand, built online audience, and facilitate engagement. Uses analytics daily, weekly, monthly, and annually to make data-based decisions to guide future social media strategy and understand past social media posts and campaigns.

  • Social Media Platform Content Creation and Posting - Creates daily social media content for Texas A&M’s institutional accounts and other social media accounts under the Social Media Team’s purview. Oversees the social media calendar and plans week-to-week content and social media strategy across multiple channels. Manages, directs, and guides vision for projects with various photo, video, graphic, and multimedia production teams to create and curate key social media content to reach intended audiences. 

  • Management and Mentoring - Manages the Social Media Coordinator and Social Media Specialist, including all day-to-day mentorship, management, assignments, recruiting and hiring. Provides mentorship and guidance.

  • Brand Reputation Reporting - Tracks, generates, and explains reports for leadership on conversations around the Texas A&M brand online, including but not limited to: crisis communications, emergency incidents, and other university events.

  • Professional Development and Training - Participates in training and professional development sessions (both training and teaching).

  • Performs other duties as assigned.

Instructions to Applicants: Applications received by Texas A&M University and TAMHSC, must either have all job application data entered or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume or use a LinkedIn profile to pre-populate the online application.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Affirmative Action/Veterans/Disability Employer committed to diversity.



Similar Positions