Communications and Outreach Manager

Are you ready to join a community leading in innovative teaching and learning? Kennesaw State University is one of the 50 largest public institutions in the country. With our growing enrollment and global reach, we are enjoying increased prominence among Georgia's colleges. We offer more than 150 undergraduate, graduate, and doctoral degrees to over 43,000 students. Our entrepreneurial spirit, high-impact research, and Division I athletics also draw students from throughout the region and from 92 countries across the globe. Our university's vibrant culture, career opportunities, and rich benefits make us an employer of choice. We are searching for talented people to join our mission. Come to KSU and find your passion.
 

Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144.

Supports the strategic mission of the assigned college, department, or unit through the development, implementation, measurement, and optimization of sophisticated marketing and community outreach initiatives. Responsible for creating and executing a comprehensive strategic marketing plan to support key department activities, events, and programs. Collaborates with department staff, administration, students, and/or faculty to grow awareness among prospective students and the general public. Manages the public communication of the department by deploying campaigns and strategies across various platforms including websites, other web assets, social media accounts, digital advertisements, email marketing, internal and external news coverage, and event listings, while maintaining university branding standards.

design  KEY RESPONSIBILITIES:

1. Creates event-specific marketing and promotional plans, including strategic advertisement placements for featured events
2. Develops goals and objectives for department outreach activities
3. Creates a strategic outreach and recruitment contact plan
4. Tracks, measures, evaluates, and reports data results and effectiveness of marketing and promotional campaigns
5. Serves as project manager for department outreach events
6. Coordinates the creation and strategic deployment of press releases, email marketing campaigns, audio and visual digital media assets, and other promotional copy
7. Manages the design, production, and execution of advertising campaigns promoting featured events
8. Creates, designs, and implements the production of departmental marketing materials, working closely with department staff
9. Publishes and maintains public event calendars on the college website, Facebook, live streaming calendar, KSU Master Calendar, and other online listings
10. Manages department website design, content updates and optimization projects
11. Manages all social media accounts including but not limited to Facebook, Twitter, Instagram, and/or YouTube
12. Serves as budget manager for funds identified for marketing and outreach as assigned by the director or department leader
13. Responsible for maintaining established university branding, marketing, and communication standards
14. May be responsible for staff, intern, and/or student assistant supervision and performance management
15. Based on location may be responsible for driving ticket sales and attendance for public events

Educational Requirements
Bachelors degree from an accredited institution of higher education
Required Experience
Three (3) years of marketing and/or communications experience

Preferred Educational Qualifications
An advanced degree from an accredited institution of higher education in a related field
Preferred Experience
Experience using Google AdWords/Display Network, Google Analytics, Adobe Creative Cloud, Facebook Ads Manager, email marketing, and other digital marketing platforms
Experience managing social media strategy across multiple accounts and platforms, including Facebook, Twitter, Instagram, and YouTube
Previous experience with graphic design

ABILITIES
Able to think strategically and creatively
Able to use graphic design software (Adobe Creative Cloud or similar software) for content adjustments in alignment with graphic needs and overall brand in accordance with KSU visual identity program
Able to handle multiple tasks or projects at one time meeting assigned deadlines
SKILLS
Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills
Strong writing, and proofreading skills
Proficient with computer applications and programs associated with the position (i.e., Microsoft Office suite, Adobe Creative Cloud software suite or similar software)
Strong attention to detail and follow up skills
Strong customer service skills and phone and e-mail etiquette

Kennesaw State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, work and study. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy, and medical conditions related to pregnancy), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the KSU Community on campus, in connection with a University program or activity, or in a manner that creates a hostile environment for members of the KSU community.
For additional information or to file a complaint under the provisions of this policy, students, employees, applicants for employment or admission or other third parties should contact the Office of Institutional Equity at English Building, Suite 202, [email protected].

This is not a supervisory position.
This position does not have any financial responsibilities.
This position will not be required to drive.
This role is considered a position of trust.
This position does not require a purchasing card (P-Card).
This position may travel 1% - 24% of the time

• Standard Enhanced
• Education

Per the University System of Georgia background check policy, all final candidates will be required to consent to a criminal background investigation. Final candidates may be asked to disclose criminal record history during the initial screening process and prior to a conditional offer of employment. Applicants for positions of trust with screening
results which confirm a disqualifying criminal history will be immediately disqualified from employment eligibility.

All applicants are required to include professional references as part of their application process. Some positions may require additional job-based screenings such as motor vehicle report, credit check, pre-employment drug screening and/or verification of academic credentials.

https://www.usg.edu/hr/assets/hr/hrap_manual/HRAP_Background_Investigation_Employment.pdf